The Infiniti FX, soon to be renamed QX70 thanks to the Japanese brand's convoluted naming scheme, is currently in the midst of its second-generation. And while we like the compact, sporty crossover's driving character a lot, it lacks the "utility" part of the CUV moniker. That lack of cabin space will be addressed in the future, though.

Automotive News recently sat down with Nissan's global design boss, Shiro Nakamura, to talk about the future of what he called "the icon of Infiniti." And while Nakamura-san admitted the FX/QX70's worth to the brand, its sales have long been something of a disappointment. "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition.

Finding the right balance might be difficult, though. The FX/QX70 is selling extremely well in both China and Russia, according to Nakamura, because of its looks. Altering that style in order to increase interior space risks alienating a new and important group of buyers for Infiniti. The designer put it best when he told AN, " It is selling well in China and Russia because it stands out. So we want to maintain that striking look." As it stands, we'll likely be living with the current vehicle for a few more years – AN doesn't expect the third-generation of the FX/QX70 to arrive until 2015 or 2016.


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    • 1 Second Ago
  • 28 Comments
      collabplan
      • 1 Year Ago
      The FX was an absolute stunner when it first came out. Unfortunately, the design has gotten worse and worse since then. I don't know what Infiniti is thinking these days in terms of design. They've really lost the plot.
        imag
        • 1 Year Ago
        @collabplan
        Indeed. Making products that look like fish with stuffed mouths is not a recipe for success.
      zizixx89
      • 1 Year Ago
      One the best handling and fastest CUV on the market. Same with the EX 325hp
      jf.bouchard
      • 1 Year Ago
      IMO, Infiniti has the opportunity to offer an upmarket Outback. If you want a luxurious Outback, Subaru only offers the H6 and some packages but it isn't a luxury car by any means. Outback buyers have money, Infiniti should go after them and offer Subaru packaging with Infiniti styling.
        collabplan
        • 1 Year Ago
        @jf.bouchard
        Ummm, I think Audi pretty much has that market nailed. Why would you buy an Infiniti when you can get a better looking Audi with QUATTRO? No brainer.
      INCREDIBLE BOB
      • 1 Year Ago
      "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition. NAKAMURA -- THE STYLING LOOKS LIKE A BIZARRE INSECT -- never admitting one is wrong is an unfortunate characteristic of Japanese culture. The previous version was basically the same car, with the same room, with a more pleasing front end He is particularly stupid, because these cars often appeal to women -- and the 2nd version is scary
      BK
      • 1 Year Ago
      Lets see- its uglier than a G37x, barely has more room than the G, gets worse mileage, higher center of gravity/worse handling, slower, shall I go on? Of course many of these can be applied to any SUV, but if you actually need an SUV you are not buying this one. Still can't figure out what a single person is doing driving an SUV. If you need the space, you are buying the JX
        zizixx89
        • 1 Year Ago
        @BK
        Go home your drunk
          BK
          • 1 Year Ago
          @zizixx89
          No not really but thanks for being concerned. I am not quite the auto crazed diesel wagon with a stick guy, but someone needs to explain why an ugly heavy slow box is better than the decent looking sedan it's based on. I have the equivalent of 3 kids (2 kids plus dog), drive a large sedan, and in the last two years of said family situation needed an SUV exactly once. You think my brother was psyched to drive my A8 for a day while I borrowed his Veracruz to pick up a big wardrobe from Craigslist? You bet. But yeah, good thing everyone has that high ride height for all the off roading they do. What a joke. And for those responders who say that I will never do 155 in my A8, at least my top speed doesn't inhibit my daily use or performance, which the extra weight, ride height, etc do to an SUV owner on a daily basis.
          ZOZ
          • 1 Year Ago
          @zizixx89
          hahah...
      IBx27
      • 1 Year Ago
      They already have a bigger FX, it's called the JX, and it looks like a pregnant FX.
        J
        • 1 Year Ago
        @IBx27
        The JX is too big. From what I recall when I was shopping a few years back, the FX came up woefully short compared to other similarly-classed crossovers in terms of volume (especially cargo capacity). If others can manage it, surely Infiniti can too.
        Bernard
        • 1 Year Ago
        @IBx27
        EX
      Arch
      • 1 Year Ago
      No one cares.
      Dmack
      • 1 Year Ago
      This SUV is ugly as sin that's why it is not selling. Looks like a hammer head shark from shark Nato in the front.
        leo
        • 1 Year Ago
        @Dmack
        hammer head shark is better than any bland vanilla Lexus or Audi .. this is possibly the hottest CUV ever created
        bK
        • 1 Year Ago
        @Dmack
        Because the infiniti design language "is" inspired by creatures of the depth.
      ponycargt
      • 1 Year Ago
      Good to see they will keep this model alive. The 2003 FX's design influenced pretty much every crossover vehicle on the road today. But how many of them share a platform with a RWD sports car like this one does? Pretty cool. It needs a little bit more utility to go with the sport, but this was a very significant and influential vehicle.
      Radwon
      • 1 Year Ago
      Again, too little too late. These guys hold on to designs for so long but can't understand why sales are less than expected. This is a cool car and I was so tempted to buy one but they ask way too much for it (in Australia at least) and their targeted market is way too small. Increase the space in the cargo area and the rear legroom to something semi-acceptable and they'll capture a larger audience.
        • 1 Year Ago
        @Radwon
        [blocked]
      Henry
      • 1 Year Ago
      The space dilemma is not that difficult to fix. Offer a special edition or extended length version with perhaps a 3rd seat option to augment the mainstay design and eevrybody gets what they want. Granted the extended or stretched version will skew the design away from that striking character but for those that want that extra space it may be worth it. Acura MDX stole the FX's thunder with the implementation of the 3rd seat in their overall design. I am surprised it took Infiniti this long to address that inequity. Just saying!
        leo
        • 1 Year Ago
        @Henry
        the MDX is not a RWD beast of an SUV.. the JX is what is the real competitor to Acura.. this is more like the BMX X6 which was started by the FX.. basically this did to CUV what MB CLS did for the '4 door coupes'
          Henry
          • 1 Year Ago
          @leo
          Just take a look at the profile of the JX vs the MDX on this page. There is no mistaking the resemblance. But the MDX is afterall a 3-seater with more space and hence more utility.
      Susan
      • 10 Months Ago
      It is hard to believe that stupid of this extreme degree sells (or leases) in the USA - but anything is possible in a rich society. But he did say volume has been a disappointment.
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