Following reports that it'd team up with corporate sibling Volvo on a Chinese-market car comes a report from Bloomberg that Geely would reattempt its entry into the US market. The Chinese brand had a display at the 2006 North American International Auto Show, but has been absent from the US scene ever since.

The Geely branded cars will be jointly developed with Volvo, and bank on the Swedish manufacturers reputation for safety and reliability. Geely's CEO, Gui Shengyue, explained, "Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company." This represents a change in rhetoric for the brand, after Geely Chairman Li Shufu hamstrung the idea of a closer pairing, citing fears that an association would harm Volvo's reputation. The news of projects between Geely and Volvo first broke last week, although it's unclear if the cars that end up coming to the US will be the same as those being sold in China.

As we reported last week, Geely is already aiming to be the biggest brand in the Chinese domestic market. With this move to the US market, it's also attempting to overtake Chery as China's largest automotive exporter. According to the Bloomberg report, Geely has already moved 180,000 units overseas, which is extremely close to the 184,800 vehicles sold by Chery in 2012. By 2018, Geely anticipates that 60 percent of its sales will be occur outside of the PRC.


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    • 1 Second Ago
  • 40 Comments
      Cruising
      • 1 Year Ago
      First thing is change that brand name for the US market.
      scooter
      • 1 Year Ago
      "with help from Volvo" = Stockholm syndrome poor Volvo, held captive and forced to do demeaning labor
      Stridenttube
      • 1 Year Ago
      I will never buy a car from Geely, I refuse to support a Chinese company. I would think that most Americans would agree with me. It's bad enough that people buy Volvo.
        sp33dklz
        • 1 Year Ago
        @Stridenttube
        Yea, and you don't own any other Chinese products either, do you cowboy?
          csgill75
          • 1 Year Ago
          @sp33dklz
          @ Raz that 8K Chinese car won't be better than a 10k Nissan.
          • 1 Year Ago
          @sp33dklz
          [blocked]
        rtkewley
        • 1 Year Ago
        @Stridenttube
        As the Yugo demonstrated, there is a percentage of the market in this country or any other that, given a low enough price, will buy anything.
        aatbloke1967
        • 1 Year Ago
        @Stridenttube
        Stridenttube - it's just as well that the Chinese don't share your petulant and infantile stance when it comes to buying cars from US brands, isn't it?
      L1011
      • 1 Year Ago
      I won't buy a Geely or any other Chinese brand (now including Volvo). Sorry, but I refuse to reward the biggest intellectual property thieves on the planet with any of my money if I can help it.
        • 1 Year Ago
        @L1011
        [blocked]
          GlUiO
          • 1 Year Ago
          1. The U.S. were pirates as well in the 19th century when she was a rising power (http://www.foreignpolicy.com/articles/2012/12/05/we_were_pirates_too) and ( http://www.boston.com/news/education/higher/articles/2007/08/26/a_nation_of_outlaws/?page=full). Same thing happened to several other countries too. So it seems likely for a rapidly modernizing country to emulate at some point of her development. 2. Now, Volvo and Geely signed a technology transfer deal so their technology-sharing is mutually agreed. Thus, before Volvo says something otherwise, it would be unfair and illogical to say Geely is a theft right now, right? 3. Let's just wait and see their actual car first...please.
          Alex740
          • 1 Year Ago
          There is a saying in architecture, "Good architects borrow, great architects steal." Designers have been pulling ideas from each other from the beginning of time in every industry and they still do it now, it's not just the Chinese. PS - there are plenty of JEEP knock offs out there already.
      Jesus!
      • 1 Year Ago
      Fords dumbest mistake was selling Volvo.
        Jake
        • 1 Year Ago
        @Jesus!
        Yes, if I was drowning with a concrete block hanging around my neck, I would want to hang on to that concrete block for dear life.
          Alex740
          • 1 Year Ago
          @Jake
          Jake - Ford owes it's stellar safety ratings and the engineering for many of current platforms to Volvo. Volvo was actually the only profitable PAG brand in Ford's portfolio until the last couple of years of ownership when the economy was crashing down.
      sp33dklz
      • 1 Year Ago
      The first thing these Chinese companies need to do is change their stupid names. JAC BYD SIAC Geely Chery Lifan Dongfeng Brilliance Really?
        • 1 Year Ago
        @sp33dklz
        [blocked]
      Alex740
      • 1 Year Ago
      Geely is going to arrive in the US as a joke, just like Toyota and Hyndai were at first, they will work their butts off and start creating products in conjunction w/ Volvo that will change perceptions over several years and the rest will be history. As for those who can't get past Chinese products, all your electronics are made there, most of your clothing, and a increasing larger amount of components in your car (no matter what brand) are made there. My buddy works at a BMW dealer and snaps pics of increasing number of "Made In China" stamps on components that pop up on each new model. Additionally every major brand is investing millions in building plants in China, you can bet after Cherry paves the way for acceptance, they will start importing Chinese built models over here. I'm sure automakers don't want more competition but you can bet they counting their dollars for when they can import from China and take advantage of the cheap labor.
        Pyramid
        • 1 Year Ago
        @Alex740
        made in China and engineered in China are two very different things. Anything can be engineered in Korea, Japan, Germany or the US and built in China. Now tell us how many of those made in China electronics, components for cars, ect are in fact engineered there?
          Alex740
          • 1 Year Ago
          @Pyramid
          @ hypermiller, funny that you would accuse me of offending a country and the.n you would make an even worse generalization about the Chinese culture. Fact remains that Korean cars were full of problems for years after they first arrived here but they revised their designs and worked hard to improve and change their image and quality. The fact that you and others here think the Chinese are not capable or willing to do the same is insulting to those people. Do you not think those in China take pride in what they do and aren't trying to catch up as well? To me that's far more insulting and I'm willing to bet you will be eating your words in the not too distant future
          Alex740
          • 1 Year Ago
          @Pyramid
          And here are some facts for you hypermiller: A survey of auto industry executives forecasts rising companies on the global market for the next 5 years, a couple Chinese companies near the top http://m.autoblog.com/2013/01/17/auto-execs-surveyed-say-vw-bmw-most-likely-to-grow/?post=1&icid=autoblog_search_art And looks like Americans are warming up to the idea of Chinese cars: http://m.autoblog.com/2011/08/24/half-of-americas-young-willing-to-try-chinese-cars-41-would-c/?post=1&icid=autoblog_search_art And http://m.autoblog.com/2009/07/30/americans-warming-to-idea-of-chinese-indian-autos/?post=1&icid=autoblog_search_art And thanks for the heated discussion hypermiller, you made my time on the elliptical fly by, have a nice weekend!
          hypermiler
          • 1 Year Ago
          @Pyramid
          @ Alex740 Koreans take it a great insult that you compare them to the Chinese. Koreans have the culture of quality where expensive things sell better than cheaper low-quality things, and this was the primary driver in the rise of Korean auto quality. China doesn't have this, not to mention that foreigners have already taken over Chinese domestic market, leaving no room for Chinese brands to grow in China.
          Alex740
          • 1 Year Ago
          @Pyramid
          Do you remember the cars that were originally engineered in Korea? Sure they are reliable now, but they weren't 20 years ago. Or that the first Toyotas rusted into nothing? How quickly people forget. if they are building it, they are reverse engineering and they are catching up quickly. Not to mention most industrializing nations without labor laws and a taste of wealth work their people like crazy in order to become a world power. You can believe what you want but those who think the Chinese aren't an economic & engineering force to be reckoned with on all fronts in the future have their heads buried in the sand. http://www.scidev.net/global/innovation/news/china-and-india-catching-up-in-the-innovation-stakes.html http://www.wired.co.uk/news/archive/2013-07/01/china-space-programme http://www.washingtontimes.com/news/2013/jun/13/inside-china-carriers-engineers-worked-to-death/?page=all
      Lukas H
      • 1 Year Ago
      you are not seeing that Volvo without Ford is one of the few brands that can make different cars, while maintaining or exceeding best in class security levels, and with great designs. for sure Geely won´t get into Volvo, they´ll leave Volvo develop their own strategy. Geely will only take advantage of Volvo´s platforms, transmissions like Dacia does from Renault. Hell of a business will see in three or four years..........just wait and be patient
      Jake
      • 1 Year Ago
      They could be sold at Wal Mart with the rest of the Chinese crap. Getting to where you just can't buy good stuff anymore.
        Alex740
        • 1 Year Ago
        @Jake
        Please, almost all electronics and clothing are made in China, I would hardly call an Iphone "crap". A lot of our stuff has been made in China for decades and people are just now taking notice.
      • 1 Year Ago
      [blocked]
      eric.sales
      • 1 Year Ago
      Just put flowers & a tombstone on the hood before you drive !
      rboote
      • 1 Year Ago
      I posted this in the last thread about Geely, and think it still holds true: "Dear Geely, Just three days ago we saw video of one of your models failing Latin NCAP crash testing terribly. Understand you are entering the market in an even worse position than the Koreans 30 years ago. Everybody figured their products would be crap, but there was no actual evidence. You enter the largest/oldest car market in the world with the stigma of having cheaply-made cars with stolen designs that are literally dangerously unsafe. You bought Volvo, with the reputation of being extremely safe. You need to direct a large, large percentage of your R&D funds into safety. If you want any success your cars literally have to be the safest on American roads. You have to spend a significant part of your marketing budget PROVING this to the American automotive buyer. Anything less than this, and you'll have no success. People will buy a two year-old Japanese or Korean model rather than your new product. Good luck, I'm available for a reasonable consulting fee."
        Alex740
        • 1 Year Ago
        @rboote
        good letter but there was plenty of proof of Hyndai being terrible cars when they came to US and they were notoriously unreliable for 10 years.
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