The plans that the revived Detroit Electric company made headlines with when it announced the all-electric SP:01 sports car were, at best, optimistic. To go from concept to starting production in half a year was always a going to be a challenging proposition, so we were hardly surprised when it was recently discovered that the company's offices in the Fisher Building are tumbleweed-empty and that it is not on track to build cars in the Detroit area. But we were caught a bit off guard with the just-announced change of plans, which will see the company step away from its Motor City namesake to build cars in Holland. According to a report by The Detroit News, the company still hopes to make cars in Michigan someday, just not right now.

The timeline has also been pushed back. Instead of the promised August start date, the Dutch plant is now supposed to start building the SP:01 in the fourth quarter. In a statement to the newspaper, Detroit Electric CEO Albert Lam said, "We are Detroit Electric, not London Electric. Our commitment to the city of Detroit, the state of Michigan and the United States is as strong as it ever was. While there have been some delays in our plan to start production in Detroit, many vehicle programs experience some form of delay." Despite this prominent delay, the company's website still promises it will have "two other high-performance models" in production "by the end of 2014." We'll see.


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    • 1 Second Ago
  • 66 Comments
      KC
      • 2 Years Ago
      "We are Detroit Electric, not London Electric." Who's gonna break it to the CEO that London is in England not Holland?
        Actionable Mango
        • 2 Years Ago
        @KC
        Exactly what I was wondering. What the hell does London have to do with anything?
          Autoholics Anonymous
          • 2 Years Ago
          @Actionable Mango
          @Marcopolo Well now we know. Thanks
          EZEE
          • 2 Years Ago
          @Actionable Mango
          There is holland in Michigan too...
          Marcopolo
          • 2 Years Ago
          @Actionable Mango
          @ Actionable Mango Um,.. at the risk of seeming pedantic, the is an area know as 'Holland' in the UK. (South Holland is actually a district council in Lincolnshire ). While "Holland" is really just a region of the Netherlands. (sorry, just a bit of trivia...)
      Rukh
      • 2 Years Ago
      I'll believe it when I see it.
      EVnerdGene
      • 2 Years Ago
      Maybe they should call it the AmsterDamn
      Porsche4life
      • 2 Years Ago
      Lol oh ya wer way too expensive comparing to Europe lol
      Avinash Machado
      • 2 Years Ago
      More Vaporware.
      KickinCanada
      • 2 Years Ago
      I am sick of reading articles on this company like they are legit. "To go from concept to starting production in half a year was always a going to be a challenging proposition" seriously statements like this drive me mad. This company isn't even a company and I would suggest that anyone who invests is actually getting scammed. Anyone with a brain can figure out this is going NOWHERE!
      Giza Plateau
      • 2 Years Ago
      The real problem is not the somewhat embarrassing confusion about origin. They don't have that main guy who knows tech stuff and can lead. It just seems like a conversion job with off the shelf prototype pricing parts like ACpropulsion drivetrain which is why it ends up at a ridiculous 130k$ price for a simple small car. The time for that approach seems to be long gone.
        EZEE
        • 2 Years Ago
        @Giza Plateau
        Whoa $130k? I had not heard that, wow.
          EZEE
          • 2 Years Ago
          @EZEE
          I am sorry but that is a lot. I mean - if it competed with cars in its class, and had a Tesla like range, or better, maybe, but wow. Paying more for electric is reasonable, considering the benefits and lower maintenance costs, but lets not go nuts...
          Giza Plateau
          • 2 Years Ago
          @EZEE
          Actually 135k$ it seems. It was part of the initial reveal I think.
      Street King
      • 2 Years Ago
      Don't fool yourselves, they're only using the name Detroit because its synonymous with automotive. The Detroit 3, Detroit Diesel etc etc. Detroit Electric was inevitable.
        Marcopolo
        • 2 Years Ago
        @Street King
        @ Street King " Detroit Electric " was the name of one the first, largest, and most successful of the early (1907–1939 ) electric car manufacturers. Among EV fans, it's still a famously historic marque.
          Marcopolo
          • 2 Years Ago
          @Marcopolo
          @ icemilkcoffee and EVnerdGene, Outside of the US, the name Detroit still evokes the romance of the once mighty US Automotive industry. It's sad to consider what the city has done to itself. You can't blame the major Automakers, especially Ford who several times tried to hard to revitalize the city. The sleaze and corruption of bad civic leadership, unchecked crime, and the politics 'entitlement', and excuses made for the underprivileged, caused the flight of the white and middle class population, destroying the civic tax base and leadership pool. But the name "Detroit Electric" still evokes a certain cache ! (If the current owners, fail I'll be a contender for the name). Gene, no legal action can prevent "Detroit Electric". Detroit is a proper name in the public domain, it can't be owned by anyone.
          icemilkcoffee
          • 2 Years Ago
          @Marcopolo
          Among EV nerds maybe. But among the general public, nobody knows about the original Detroit Electric. That is the most baffling part of this venture. Why are they using a long dead name that has zero resonance with consumers? Why are they using the name of a city that is synonymous with ruin and decay? I think the answer is simple- the chinese backers of this venture know pretty much nothing about America. They know nothing about what has resonance or not with american consumers. The only thing they know about Detroit is that it is Motor-City. That is why they are so tone deaf.
        EVnerdGene
        • 2 Years Ago
        @Street King
        You know, you bring up a good point. Detroit Diesel could easily do a trademark infringement lawsuit and keep them from using the term "Detroit" in their company name. Class 12, automotive related trademarks.
      M6GJ
      • 2 Years Ago
      POOF!!!
      SublimeKnight
      • 2 Years Ago
      This is the Motor City and this is what we do... Detroit Electric, Imported from...err... to Detroit.
      bootsnchaps60
      • 2 Years Ago
      Another exotic car bites the dust or at least is taking its dust to Holland. Where is the market for these things?
      Spec
      • 2 Years Ago
      Brilliant. I'm sure you'll find much cheaper labor rates and real estate in Holland.
        Actionable Mango
        • 2 Years Ago
        @Spec
        Beats me. Perhaps there are incentives in Holland that overcome that? I know the Netherlands was the first market outside of Japan for Mitsubishi's Outlander PHEV. There must be something EV-friendly going on there.
        EZEE
        • 2 Years Ago
        @Spec
        The people of holland are not as dumb as the people of Detroit. Just look at that town. 50 years of stupid rule, and the people keep electing those that cause it to crumble.
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