The plans that the revived Detroit Electric company made headlines with when it announced the all-electric SP:01 sports car were, at best, optimistic. To go from concept to starting production in half a year was always a going to be a challenging proposition, so we were hardly surprised when it was recently discovered that the company's offices in the Fisher Building are tumbleweed-empty and that it is not on track to build cars in the Detroit area. But we were caught a bit off guard with the just-announced change of plans, which will see the company step away from its Motor City namesake to build cars in Holland. According to a report by The Detroit News, the company still hopes to make cars in Michigan someday, just not right now.

The timeline has also been pushed back. Instead of the promised August start date, the Dutch plant is now supposed to start building the SP:01 in the fourth quarter. In a statement to the newspaper, Detroit Electric CEO Albert Lam said, "We are Detroit Electric, not London Electric. Our commitment to the city of Detroit, the state of Michigan and the United States is as strong as it ever was. While there have been some delays in our plan to start production in Detroit, many vehicle programs experience some form of delay." Despite this prominent delay, the company's website still promises it will have "two other high-performance models" in production "by the end of 2014." We'll see.


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    • 1 Second Ago
  • 66 Comments
      KC
      • 1 Year Ago
      "We are Detroit Electric, not London Electric." Who's gonna break it to the CEO that London is in England not Holland?
        Actionable Mango
        • 1 Year Ago
        @KC
        Exactly what I was wondering. What the hell does London have to do with anything?
          Autoholics Anonymous
          @Actionable Mango
          @Marcopolo Well now we know. Thanks
          EZEE
          • 1 Year Ago
          @Actionable Mango
          There is holland in Michigan too...
          Marcopolo
          • 1 Year Ago
          @Actionable Mango
          @ Actionable Mango Um,.. at the risk of seeming pedantic, the is an area know as 'Holland' in the UK. (South Holland is actually a district council in Lincolnshire ). While "Holland" is really just a region of the Netherlands. (sorry, just a bit of trivia...)
      Rukh
      • 1 Year Ago
      I'll believe it when I see it.
      EVnerdGene
      • 1 Year Ago
      Maybe they should call it the AmsterDamn
      Porsche4life
      • 1 Year Ago
      Lol oh ya wer way too expensive comparing to Europe lol
      Avinash Machado
      • 1 Year Ago
      More Vaporware.
      KickinCanada
      • 1 Year Ago
      I am sick of reading articles on this company like they are legit. "To go from concept to starting production in half a year was always a going to be a challenging proposition" seriously statements like this drive me mad. This company isn't even a company and I would suggest that anyone who invests is actually getting scammed. Anyone with a brain can figure out this is going NOWHERE!
      Giza Plateau
      • 1 Year Ago
      The real problem is not the somewhat embarrassing confusion about origin. They don't have that main guy who knows tech stuff and can lead. It just seems like a conversion job with off the shelf prototype pricing parts like ACpropulsion drivetrain which is why it ends up at a ridiculous 130k$ price for a simple small car. The time for that approach seems to be long gone.
        EZEE
        • 1 Year Ago
        @Giza Plateau
        Whoa $130k? I had not heard that, wow.
          EZEE
          • 1 Year Ago
          @EZEE
          I am sorry but that is a lot. I mean - if it competed with cars in its class, and had a Tesla like range, or better, maybe, but wow. Paying more for electric is reasonable, considering the benefits and lower maintenance costs, but lets not go nuts...
          Giza Plateau
          • 1 Year Ago
          @EZEE
          Actually 135k$ it seems. It was part of the initial reveal I think.
      Street King
      • 1 Year Ago
      Don't fool yourselves, they're only using the name Detroit because its synonymous with automotive. The Detroit 3, Detroit Diesel etc etc. Detroit Electric was inevitable.
        Marcopolo
        • 1 Year Ago
        @Street King
        @ Street King " Detroit Electric " was the name of one the first, largest, and most successful of the early (1907–1939 ) electric car manufacturers. Among EV fans, it's still a famously historic marque.
          Marcopolo
          • 1 Year Ago
          @Marcopolo
          @ icemilkcoffee and EVnerdGene, Outside of the US, the name Detroit still evokes the romance of the once mighty US Automotive industry. It's sad to consider what the city has done to itself. You can't blame the major Automakers, especially Ford who several times tried to hard to revitalize the city. The sleaze and corruption of bad civic leadership, unchecked crime, and the politics 'entitlement', and excuses made for the underprivileged, caused the flight of the white and middle class population, destroying the civic tax base and leadership pool. But the name "Detroit Electric" still evokes a certain cache ! (If the current owners, fail I'll be a contender for the name). Gene, no legal action can prevent "Detroit Electric". Detroit is a proper name in the public domain, it can't be owned by anyone.
          icemilkcoffee
          • 1 Year Ago
          @Marcopolo
          Among EV nerds maybe. But among the general public, nobody knows about the original Detroit Electric. That is the most baffling part of this venture. Why are they using a long dead name that has zero resonance with consumers? Why are they using the name of a city that is synonymous with ruin and decay? I think the answer is simple- the chinese backers of this venture know pretty much nothing about America. They know nothing about what has resonance or not with american consumers. The only thing they know about Detroit is that it is Motor-City. That is why they are so tone deaf.
        EVnerdGene
        • 1 Year Ago
        @Street King
        You know, you bring up a good point. Detroit Diesel could easily do a trademark infringement lawsuit and keep them from using the term "Detroit" in their company name. Class 12, automotive related trademarks.
      bootsnchaps60
      • 1 Year Ago
      Another exotic car bites the dust or at least is taking its dust to Holland. Where is the market for these things?
      Brian Hague
      • 1 Year Ago
      Lol, imported from Detroit...
      nocommie11
      • 1 Year Ago
      Not even a company with Detroit in it's name wants to have anything to do with Detroit.
        Aaron N.
        • 1 Year Ago
        @nocommie11
        Has nothing to do with that. It's because they don't have the money to manufacture them here in the US, not just in Detroit.
          Aaron N.
          • 1 Year Ago
          @Aaron N.
          Raz, please don't respond to me with asinine BS ever again. Reread my comment and think about what you just said, you moron.
          Raz
          • 1 Year Ago
          @Aaron N.
          Think about that, they do not have the money to manufacture in a dying city with empty land everywhere.............but have the money to manufacture in Holland when they reclaim land from the sea.
          dearest rat
          • 1 Year Ago
          @Aaron N.
          I can realize that...but the name seems more of a misnomer now, and this move seems like a slap in the face to their shrinking fan base.
          sp33dklz
          • 1 Year Ago
          @Aaron N.
          Exactly why the "Motor City" is dead and needs to move on. It reminds me of Britney Spears singing "Oh Baby, Baby" at 65 years old.
      Raz
      • 1 Year Ago
      Dude i don't know, but the company made a decision Europe over USA, that means they saw something in Europe.
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