Although the Frankfurt Motor Show may be home turf to a half dozen German automakers, Kia won't have far to go when it wheels its new concept over to the Messe for the exposition in a couple of weeks. That's because the show car you see here was designed less than a kilometer away from the convention center at Kia's European design center.

It's called the Niro, and it's designed to gauge public interest – particularly the European public's – for a potential new B-segment model. Kia's not saying much else about the project, only that it was directed by its chief European designer Gregory Guillaume, that it "combines a mischievous character in a clearly robust and substantial yet stylish bodyshape" and that it incorporates stainless steel and other materials into its shape.

What we can see from the images (which you can view in the gallery above) distributed with the press release (below) is a compact crossover coupe with Kia's trademark grille (accented with neon yellow), a contrasting greenhouse, and butterfly doors to access a molded cockpit with widescreen infotainment display. For more than that, though, we'll have to wait until the concept is revealed in Frankfurt on September 10.
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KIA NIRO CONCEPT TO BE UNVEILED AT FRANKFURT

Kia has confirmed that its dramatic new European concept, to be unveiled at the 65th Internationale Automobil-Ausstellung (IAA) in Frankfurt, will be called the Kia Niro.

The Kia Niro hints at a possible future B-segment contender ready to take on the urban environment with style and tenacity, and will preview an innovative new powertrain when it is revealed on 10 September. The car was designed at Kia's Frankfurt design studio – less than a kilometre away from the IAA – under the direction of Gregory Guillaume, Chief Designer Europe.

Accepting any challenge that the assured modern motorist may throw at it, Niro combines a mischievous character in a clearly robust and substantial yet stylish bodyshape featuring a mix of contrasting materials – including stainless steel elements – in compact, purposeful dimensions.

Born out of Kia's determination to seek new compact-car options for the individualistic and demanding driver for whom size is an issue, Niro features intriguing elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.

Niro's unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.


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  • 41 Comments
      Jeff Gilleran
      • 1 Year Ago
      Since its not likely to come to the USA, Its hard to be very interested, even when its interesting.
      Rick
      • 1 Year Ago
      Wow, homerun Peter! Interior is well thought out, clean, futuristic, balanced. Overall look is pretty badass.
      sp33dklz
      • 1 Year Ago
      So, by the time this gets to us it will be a new 4 door Sportage?
      • 1 Year Ago
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        • 1 Year Ago
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      MotionDesigner
      • 1 Year Ago
      I knew the second I looked down to see the comments, the Kia hating trolls would be in full force. This is a great looking concept. Unfortunately it's just a concept.
        • 1 Year Ago
        @MotionDesigner
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          MotionDesigner
          • 1 Year Ago
          Good design is good design. Is it wrong to compliment a brand that consistently puts out well designed cars and concepts? I like Kia but I don't like Hyundai's designs. So I'm not sure where you got that notion from. Looks like you're simply trying to start a fight out of nothing. And considering the low volume in which I post comments on AB, I find it rather flattering that you seem to be monitoring my every posts. Thank you but go bark up another tree :)
      • 1 Year Ago
      [blocked]
      Scooter
      • 1 Year Ago
      Unfortunately, Kia/Hyundai seem to be the only ones willing to dive into exotic styling for their cars. I say unfortunately because I'm not ready to bet on Kia/Hyundai ownership just yet. Still its amazing how much better the Optima looks compared to the Camry, yet the Camry sells in droves. I guess heavy handed styling doesn't win hearts as much as they like, but still interesting see what they come up with.
      imoore
      • 1 Year Ago
      It looks decent enough to build. But the highlighter neon yellow accents have to go.
      Felipe Politano
      • 1 Year Ago
      Far less interesting than Peter Schreyer's creations. It's a handsome little thing, but change the "tiger nose" for any other grille and there would be no Kia DNA left. Kia has worked so hard to come up with its own design identity, now it's starting to lose it by softening it up too hard.
        bK
        • 1 Year Ago
        @Felipe Politano
        The question is was there ever a Kia DNA to begin with other than the grille...
        sp33dklz
        • 1 Year Ago
        @Felipe Politano
        Agreed. Without the grill, I don't see any Kia DNA in this vehicle.
      Cruising
      • 1 Year Ago
      Looks neat reminds me of a smallish off road vehicle.
      Feurig
      • 1 Year Ago
      Looks like a combination of the Lambo Urus and the headlights look like the C7 headlights.
      futuramautoblog
      • 1 Year Ago
      Fantastic interior, especially the whole IP. Clean & Simple, yet with enough interesting details such as a nice set of toggle switches. I really like the toggle-like switch some KIA vehicles are incorporating. Seats are nice with the string-pattern continuing through the door. However, I cannot stop thinking one piece mold, connected-seat theme is simply a recycled design cliche. Exteior looks somewhat meh~~~~~~ aside couple interesting details, its a very predictable design. Looking forward to seeing it in person, hoping it will surprise me!
        andrite36
        • 1 Year Ago
        @futuramautoblog
        I agree. Thumbs up on dash design. Toggle switches are a much better idea than touch screen or Mouse-like I drive.
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