Hemmings came across an interesting article from the Throwin' Wrenches blog about the intersection of ice cream, cars and civic duty in America's late 1950s. In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based chassis, for what it's worth – the article delves into some deeper national-security territory.

See, Mister Softee truck owners were voluntary members of the Civil Defense, thanks to all the useful stuff (potable water, generators, freezers and fridges) that the machines carried with them for serving ice cream. Click over to Throwin' Wrenches for the full run down of how Mister Softee would have stepped in to help fight if the Cold War ever turned a little hotter.


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    • 1 Second Ago
  • 4 Comments
      Drakkon
      • 1 Year Ago
      Also, after the age of Viagra during every commercial break of the nightly news, football and Saturday morning cartoons you could never again name a company Mr Softie.
      blasds78
      • 1 Year Ago
      The beaten and filthy Chevy full-sized ex-conversion van that sells ice cream in my neighborhood should be replaced with something more like this. The one I see around town ought to be crushed. I looks like the personal transportation of a pedophile.
      Drakkon
      • 1 Year Ago
      I'm sure the private sector would step up again in a future hot war... $60billion in up front no bid contracts and blind billing upon honorary completion from that date forward.
      mumbojumbo
      • 1 Year Ago
      As an adult I distinctly remember the song that would be blasting out of the speakers as Mr. Softee approached! I also recall being really bummed out if I got out to the curb with my money after he already drove by! We need Mr. Softee's again, not these ratty vans with a freezer in back that parole around the neighborhoods now.