After opting not to advertise during this year's Super Bowl because of the ad rate – about $3.8 million for thirty seconds – Variety reports that General Motors has bought airtime during the 2014 Super Bowl at roughly the same rate. When ex-GM marketing chief Joel Ewanick pulled out last year, the reasons he gave were, "It's just getting too expensive," and, "we're not just going to do the same thing every year."
It's said that Fox Sports, which will broadcast the Super Bowl, was looking for $4 million per 30-second spot but is actually getting between $3.5 and $3.8 million. With Chevrolet launching a dozen vehicles between now and the end of next year, the cost can apparently be justified.

Neither GM nor Fox has said how many spots the automaker purchased, nor do we know what other automakers will be getting small-screen time next February. A marketing VP at Fox Sports told USA Today, "most of the folks from last year's game are back, though one or two will not be there."


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    • 1 Second Ago
  • 13 Comments
      tiger
      • 1 Year Ago
      I can here laser pounding away on her keyboard already!
        ImpulseGTO
        • 1 Year Ago
        @tiger
        Lol! I saw this had one reply so far and I immediately figured it was laser!
          tiger
          • 1 Year Ago
          @ImpulseGTO
          Seems cat\'s got his tongue this morning. Either that or his mom hasn\'t let him out of the basement yet!
      muspod
      • 1 Year Ago
      I'm not voting for that. 3.5 mill an ad?? WTF people???
      • 1 Year Ago
      [blocked]
        tiger
        • 1 Year Ago
        Raz, The company you \"own\"? Your tax contribution to General Motors equate to less than one-tenth of one share of GM stock. So, by law they do not need to contact you. Furthermore, General Motors paid back their government loans years ago. Where have you been? The Federal government owns GM stock, that does not make them \"your\" company. Do you own stock in other companies? If so, do they call you everytime they make a business decision? I think not. The Super Bowl is by far, the best bang for the advertising buck. It may be costly, but it reaches far more people than any other advertising platform.
          • 1 Year Ago
          @tiger
          [blocked]
        Avinash Machado
        • 1 Year Ago
        So you never miss an attempt to troll, Sea Urchin?
          • 1 Year Ago
          @Avinash Machado
          [blocked]
        Eric
        • 1 Year Ago
        @Raz - you clearly need to revisit the definition of ownership and 'your' money invested into GM! You need to stop pretending and living your short-sighted, single minded view regarding the government investing in GM. In fact, I'll let you do some research and you'll discover the many beautiful advantages foreign companies get from their respective governments to gain advantage. Good reading
        Radioactive Flea
        • 1 Year Ago
        Some people just can't let it go.
      Fred Gundell
      • 1 Year Ago
      Well here I am, with medical bills stacked up, no food on the table, and house in foreclosure. Who am I?? A GM retiree of course. I retired in 1994. Trying to live on 1000 a month pension and SSI is impossible today. They even stopped our Christmas bonus, not even a coupon for a Turkey. Stopping legal services as well. But never fear, the ADS in the Super Bowl will be restarted.. Something is wrong with this picture.
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