GM headed back to Super Bowl in 2014
It's said that Fox Sports, which will broadcast the Super Bowl, was looking for $4 million per 30-second spot but is actually getting between $3.5 and $3.8 million. With Chevrolet launching a dozen vehicles between now and the end of next year, the cost can apparently be justified.
Neither GM nor Fox has said how many spots the automaker purchased, nor do we know what other automakers will be getting small-screen time next February. A marketing VP at Fox Sports told USA Today, "most of the folks from last year's game are back, though one or two will not be there."
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