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Subaru has announced pricing for the 2014 BRZ, and with a $25,595 MSRP, it starts at just $100 more than the 2013 model. The destination charge adds $795 – a $25 increase over 2013 – bringing the total to $26,390.

Aside from the very modest price increase, the 2014 BRZ is essentially the same as its 2013 predecessor. The one notable change for 2014 is that Aha infotainment smartphone integration now comes with the standard navigation system. Subaru is one of the first automakers to include this feature, which delivers smartphone activity such as live news, podcasts and social media news feeds to drivers through the radio.

The rear-wheel-drive BRZ's other features remain the same, and we certainly don't have any complaints about that. It still comes with a 200-horsepower boxer engine, manufacturer-estimated fuel economy of 34 miles per gallon on the highway, 2+2 seating, and options such as dual-zone automatic climate control and heated front seats. Scroll down to get all the 2014 model year details in Subaru's press release.
Show full PR text
SUBARU ANNOUNCES 2014 BRZ PRICING
  • BRZ sales up 200 percent YTD over 2013
Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2014 BRZ. Starting at $25,595, the BRZ lineup focuses on the fundamentals of great sports car design: low vehicle weight, an ultra-low center of gravity and precision steering.

Sales of the Subaru BRZ remain strong and were up 41 percent in June and up 200 percent year-to-date, bolstering record-setting corporate sales for the first half of the year. With sales up 27-percent overall and more than 240,000 units sold through July, Subaru of America is on target for another all-time yearly sales record.

Subaru developed the rear-wheel drive BRZ utilizing an all-new naturally aspirated 200-horsepower horizontally opposed (BOXER) engine design. The BRZ is a sports car that does not sacrifice everyday comfort and practicality, including up to manufacturer-estimated 34 mpg highway fuel economy (with 6-speed automatic transmission). With 2+2 seating and a folding rear seat, the BRZ is a practical daily driver and a powerful performer.

The 2014 Subaru BRZ also delivers impressive fuel economy, with manufacturer-estimated ratings of 22 mpg city / 30 mpg highway / 25 mpg combined with the 6-speed manual transmission, and 25 mpg city / 34 mpg highway / 28 mpg combined with the 6-speed automatic transmission.

The Subaru engineering that yields the ultra-low center of gravity in the BRZ also made it easy for designers to craft a very low-slung coupe body. A low roof height of just 50.6 inches, combined with a swept-back roofline, bulging front fenders, short overhangs and pronounced rear haunches give the BRZ a decidedly lean, athletic stance. The car's hawkeye high intensity discharge (HID) headlights, hexagonal lower grille and six-star ornament instantly convey Subaru identity. The BRZ Limited model adds a body-color trunk spoiler, standard fog light and Alcantara trimmed interior and Keyless Access

Available in Premium or Limited trim levels, models include all performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential.

The Subaru BRZ Limited offers additional comfort and amenities. Externally, the BRZ Limited is distinguished with fog lights and a body-color trunk spoiler. Inside, the seats are upholstered with Alcantara inserts and leather bolsters. New for 2014 is Aha® infotainment smartphone integration included with the standard navigation system. The BRZ Limited has a starting price of $27,595.

The BRZ Limited substitutes a dual-zone automatic climate control for the Premium model's manual HVAC system, and its standard All-Weather Package includes dual-mode heated front seats and heated side mirrors. A full security system augments the engine immobilizer that is standard in the Premium model. In the Limited, the dual visor vanity mirrors are illuminated, and front door courtesy lights illuminate when the doors are opened. The only factory option is the BRZ Limited model equipped with the 6-speed automatic transmission priced at $28,695.

Destination & Delivery is $795 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $945 for dealers in Alaska.


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    • 1 Second Ago
  • 134 Comments
      Leet
      • 1 Year Ago
      This is an outstanding chassis in desperate need of an additional 30-50 horsepower....preferably normally aspirated. It can be done, Subaru...it can be done!
        Clock
        • 1 Year Ago
        @Leet
        I'm in the minority that would rather have had a Toyota inline 4 in the GT86. A successor to the 4age would have been fitting. In the 90s, the 1.6L 20 valve was making 160HP. A 2.0L rendition today would definitely exceed 200HP.
          Clock
          • 1 Year Ago
          @Clock
          You're going to be disappointed when you learn how slight of a difference the low center of gravity helps the boxer engine. It sounds great on paper but overall its rarely worth it unless you're a company who only makes boxer engines to preserve brand identity. Just wait until it becomes more apparent how expensive it is to find horsepower or even add boost to these cars.
          SquareFour
          • 1 Year Ago
          @Clock
          The boxer's part of the package. It was necessary for a low center of gravity. Unless they laid an inline 4 flat (like a Previa), there's just no way to get the same balance with one. They targeted the Boxster/Cayman remember in this regard.
      11fiveoh
      • 1 Year Ago
      I think this car looks great, especially in person. I have no doubt it's fun to toss around, but I don't think my ego could take owning such a slow "sports car".
      josephslow
      • 1 Year Ago
      I drove this car 5 times trying to convice myself I liked it, but that engine needs a personality. The flat torque curve does the car no favors by giving the impression that you are going nowhere, and making a lot of noise in the process. Get rid of the hole at 4k, give me some pull in the powerband and I'll buy one. Great chassis in need of a better engine map / more torque / or something. It just leaves you flat. Maybe that's how boxer engines are? I'm used to Inline 4s. For me, this car is / was the automotive equivalent to getting socks for Christmas....
      Justin Shaw
      • 1 Year Ago
      Cant really justify that price. My dad's Rsx type S was roughly $22,000 brand new and while it's fwd, it would easily beat it in a drag race with those ten extra horses, and superior transmission. And that's almost a decade old. Acura should have switched to rwd like how Hyundai went from the Tiburon fwd, to the Genesis coupe rwd. But that's a different story.
        kuntknife
        • 1 Year Ago
        @Justin Shaw
        I'm sorry, but the RSX was a joke. It looked all right but suffered from an identity crisis. It had no soul. Thanks to inflation, $22K 10 years ago is nearly $28K in today's money (http://www.usinflationcalculator.com/), so it's not the screaming deal you're making it out to be. If you're going to get a FWD car for that kind of money, you're better off going with the GTI which is far more practical. And really? Was drag racing the RSX's forte?
        SquareFour
        • 1 Year Ago
        @Justin Shaw
        Key words, "decade old." Can't expect prices to stay static for a decade. I won't even get into the other stuff, it's all subjective.
        jawnath1n
        • 1 Year Ago
        @Justin Shaw
        Adjusting for inflation, $22k in 2004 is over $27k now. They're price identically respective to their time period. One is based on a Civic and the other is a RWD sports car. And while the BRZ/FRS isn't supposed to be a drag racer, the RSX-S is not quicker in a straight line. Both cars run a high 14 with a mid 90s trap. Acura does need a RWD car. Their FWD lineup has been a failure and explains the market loss to all other Premium competitors.
        clquake
        • 1 Year Ago
        @Justin Shaw
        $22,000 in 2002. You're not adjusting for inflation. You're also comparing a fwd to a rwd, not exactly an apples to apples comparison. RWD cars are a bit more complicated, and usually a bit more expensive. http://www.dollartimes.com/calculators/inflation.htm
      FuelToTheFire
      • 1 Year Ago
      This car has a 7.5 second 0-60 time. My Hummer H2 with a Magnuson supercharger kit (510 hp) does it in 7 seconds. Isn't it embarrassing that a car which was supposed to beat EVERY mid-range sports car out there (WRX, ST, MS#) and even take on the Evo and STi, loses to a 4 ton truck?
        jrmosery86
        • 1 Year Ago
        @FuelToTheFire
        yeah but the Hummer makes you look like a huge douchebag.
          • 1 Year Ago
          @jrmosery86
          [blocked]
        clquake
        • 1 Year Ago
        @FuelToTheFire
        My Grand National (not stock) does 0-60 in about 3.5 seconds. Isn't it embarrassing to lose to a 25 yr old car? Oh, wait, not a valid comparison you say?
        thequebecerinfrance
        • 1 Year Ago
        @FuelToTheFire
        You supercharged a Hummer? You really have nothing to do.
          • 1 Year Ago
          @thequebecerinfrance
          [blocked]
        Michał Pingwin
        • 1 Year Ago
        @FuelToTheFire
        You're stupid and you should feel stupid.
        k_m94
        • 1 Year Ago
        @FuelToTheFire
        Unless you've got the awful automatic, this car's 0-60 time is in the low-mid 6 second range. 6.1-6.6 usually. So it will beat your Bummer.
      jawnath1n
      • 1 Year Ago
      Spec-sheet keyboard racers will continue to hate and they miss the point of this car entirely. This car and the Miata are two of the best driving and most fun cars you can buy today. No other cars in their price range can come close. You'll need to spend twice the money for a $60k Boxster/Cayman for that. This car is a bargain in comparison.
        nocommie11
        • 1 Year Ago
        @jawnath1n
        No true, it's not the best driving car, while it corners pretty decent the overall ride is very rough, but most importantly it feels very anemic and impotent in the power and torque department. A Golf R or even a Golf GTR are a much more fun car to drive and to live with.
          • 1 Year Ago
          @nocommie11
          [blocked]
          jawnath1n
          • 1 Year Ago
          @nocommie11
          Nice job picking FWD based cars that you can't even disable the stability control on as an example of a better driving car. The BRZ/FRS are real sports cars. The Golf is an economy car, it's not even close.
          clquake
          • 1 Year Ago
          @nocommie11
          Even if anything you wrote was true (which none of it is), you'd still have to deal with one additional item with VW's. The incredible reliability of VW's, especially when they're out of warranty. And queue the VW owners who think that when something small breaks (like power windows, power locks, radio, anything with wires attached), it's not a big deal.
        Street King
        • 1 Year Ago
        @jawnath1n
        Spec sheet racer? Are you sure you didn't just describe yourself? Have you even driven one, or the Boxster/Cayman you just noted? Me thinks no, and you're just quoting verbatim BS from your latest issue of Motor Trend. Kiddo.
          jawnath1n
          • 1 Year Ago
          @Street King
          I have and it is brilliant. The harder you drive, the better it gets. It is fantastic.
          SquareFour
          • 1 Year Ago
          @Street King
          Have you driven one, Kiddo?
          kuntknife
          • 1 Year Ago
          @Street King
          As a BRZ owner who took *many* test drives while waiting for the BRZ to come out, it's a pretty good deal. I'm not saying you get the same car for 1/2 the price, but I couldn't find anything else in that price range that was nearly as much fun and connect. Not the 370z, GTI, TT, Mustang, Genesis Coupe. The 135i was pretty great, but was significantly more money, and more "posh" rather than "pure". Have you driven either?
          Brian Calhoun
          • 1 Year Ago
          @Street King
          I have a Z4 my sister has a Boxster my Mom 335i Dad M5, drove a friend's FR-S. They are "ok" cars are remind me of my E30 325i but they aren't anything special other than they are great for sub-30k above 30k which they get to with options they don't really compete.
        Clark
        • 1 Year Ago
        @jawnath1n
        He said Golf R, not the base Golf. The Golf R would mop the floor with this pretty chassis, because that's all it really is at this point. When either the BRZ or the FRS have been around as long as the Golf family, and have received as much love AND praise, then you can speak of "leagues". Because right now, the Suberscion belongs rightly in the minors...especially compared the the Golf GTR/R. The BRZ/FRS handles incredibly well, and that's about where the immersion ends. Once the engine is anything to write home about, it can be called a "true sports car" (and that doesn't just mean stuffing 400 horses under the hood). And Raz, before you slag anyone for not having a brain, make sure yours knows how to spell.
        SquareFour
        • 1 Year Ago
        @jawnath1n
        So true. For all their talk about feel, dynamics and wanting RWD, they can't quit harping on a car that brings it all at a reasonable (for the times) price because of either a blind hatred for Toyota/Japanese cars or the 200 horses. I find it funny that these same folks constantly compare it to FWD cars and/or autos more expensive that it. If even so-called enthusiasts can't appreciate what Yota/Subie did here, is it any wonder the sports car market died her in the US and companies are loathe to reenter it?
      • 1 Year Ago
      [blocked]
        SquareFour
        • 1 Year Ago
        Tells you just how scarce real driving enthusiasts are nowadays. There's a reason why most companies pulled out of the sports car market, not enough buyers who understand oversteer is always preferable to understeer. Not to mention things like balance, feel and composure under speed. BTW, do you seriously have nothing better to do than show up in every BRZ/FR-S thread?
          • 1 Year Ago
          @SquareFour
          [blocked]
      al4gg10
      • 1 Year Ago
      Why Subaru or Toyota can't offer a SUNROOF in these cars is really a mystery. Is the chassis so flexible that engineers are worried about shattering the glass ? This NON - Sunroof option is a deal breaker for many.
        BRKF06
        • 1 Year Ago
        @al4gg10
        Sunroof is a bad idea for any track car as it adds weight at the highest point.
        deeeznuuuts83
        • 1 Year Ago
        @al4gg10
        The shape of the roof likely wont allow for it. The ridges are meant to give a little bit of extra headroom to fit helmets for those who track their cars, plus it may have been viewed by its engineers as being unnecessary weight added to the least preferred place.
      Street King
      • 1 Year Ago
      Can anyone tell me what the point of these cars are? I mean, if you need a cheap gas miser car, sure, I'd buy it over a Yaris - but is there anything else?
        scraejtp
        • 1 Year Ago
        @Street King
        Hard to find a lightweight RWD chassis to work with. It is easy to add a little power, it is very hard to put a car on a diet.
          Street King
          • 1 Year Ago
          @scraejtp
          OK...but, then what?
          • 1 Year Ago
          @scraejtp
          [blocked]
      lockworks07
      • 1 Year Ago
      Another Subaru oil leaking sieve. Just google Subaru oil leak and you can read what a POS the Boxer motor is. I wasted money on two of these. Never again.
      FuelToTheFire
      • 1 Year Ago
      It wasn't worth it before, and it sure ain't worth it now. A WRX will wallop this on a track, both in handling and in a straight line, and is infinitely more practical.
        thequebecerinfrance
        • 1 Year Ago
        @FuelToTheFire
        You are so right. And those testers that drove the car and loved the car are just so wrong. We are so blessed to have someone with such intelligence and insight as you. I really don't know what we could do without you.
      Street King
      • 1 Year Ago
      Girls need RWD cars too!
        clquake
        • 1 Year Ago
        @Street King
        That's why the BMW 3 series convertible exists.
        Radioactive Flea
        • 1 Year Ago
        @Street King
        My wife races an STI. She hates BRZ’s. Says they are too slow, they get in the way.
        • 1 Year Ago
        @Street King
        [blocked]
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