The Crew gameplay trailer and walkthrough

It's easy to get excited about Gran Turismo 6 and Forza Motorsport 5, but the next-generation of video game consoles are showing signs of bringing new twists on the traditional racing simulators to market. Besides the Playstation exclusive game, DriveClub, there's the multi-platform title The Crew. Developed by a band of UK developers, we covered this game when it first arrived at the E3 conference back in June. Now, with the Gamescom conference in full swing, we've gotten another taste of The Crew's social focus and how it integrates into the game, along with another taste of vehicle customization.

The video, narrated by Julian Gerighty, the game's creative director, gives our best look yet at how The Crew differs from traditional racing games. Its strong emphasis on social gaming may be off-putting to some gamers, but we like the idea of a teamwork-oriented racer. Take a look at the whole gameplay trailer from Gamescom below, and let us know what you think in Comments. Is a social racing game going to work?