Following the cancellation of the Melbourne Motor Show, it would appear that automakers in Australia are looking for creative new ways to show off vehicles to consumers. Enter the country's National 4x4 and Outdoors Show and Fishing and Boating Expo. India's Tata Motors has used this weekend's festivities to reveal an off-road concept version of its Xenon pickup called the Tata Xenon Tuff Truck Concept.

In a land where midsize trucks are still a popular segment, the Tuff Truck Concept looks like a good way to create some excitement, and it is, without a doubt, an attention-grabbing rig. As is often the way with such things, the Australian-designed Tuff Truck Concept is not intended for production, but the Oz authorities at GoAuto.com say Tata might consider building a production version in the future.

For this concept, Tata started with a standard Xenon and then fitted it with everything needed to help it traverse Australia's rugged Outback, including features like bigger wheels with meatier tires, an intake snorkel, LED running and off-road lights and a flush rear bumper with integrated D-rings. For more wow factor, it has all been finished off with a matte gray paint color apparently borrowed from corporate cousins Jaguar and Land Rover. The menacing look was conceived of by none other than Julian Quincey, chief designer at Holden Special Vehicles, a.k.a. HSV.

Tata will launch itself in Australia on the back of the Xenon pickup, but the standard truck won't offer all the toys seen on the Tuff Truck. However, it will feature a 2.2-liter turbodiesel offering 148 horsepower and 236 pound-feet of torque paired exclusively with a manual transmission. Tata is reportedly considering selling passenger cars in Oz as well, but the Nano is not expected to be a part of the program.


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  • 30 Comments
      Avinash Machado
      • 1 Year Ago
      Looks quite rugged.
      Stang70Fastback
      • 1 Year Ago
      Support the tatas!
        bK
        • 1 Year Ago
        @Stang70Fastback
        You know, they can probably team up with the breast cancer foundation and start selling in the state as their official car.... we'd see pink tatas everywhere...
          • 1 Year Ago
          @bK
          [blocked]
      WillieD
      • 1 Year Ago
      This is quite a handsome looking truck, minus the chintzy looking LEDs.
      linuxaddict7
      • 1 Year Ago
      Reminds me a little of ranger.. But looks good.
      avconsumer2
      • 1 Year Ago
      Um... that's kind of bad ass. I like it.
      • 1 Year Ago
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        • 1 Year Ago
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        • 1 Year Ago
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        Cruising
        • 1 Year Ago
        Did anyone want a car called a Fairlady? A change of name and a popular sought after car was born.
      Gordon Chen
      • 1 Year Ago
      It's definitely a nice looking truck, but how does it drive? Considering tata specializes in third world vehicles, it might not perform as well as it looks.
      mbukukanyau
      • 1 Year Ago
      India is getting on the map. Good job Tata.
      Teleny411
      • 1 Year Ago
      Looks like any other he-man truck. Next.
        avconsumer2
        • 1 Year Ago
        @Teleny411
        lolwut? As in it has windows, four wheels and a bed? Well sure. I guess. (?)
        paqza
        • 1 Year Ago
        @Teleny411
        Small truck with a small turbodiesel and a quad-cab. That's a useful machine.
      Cruising
      • 1 Year Ago
      TATA's been in the commercial truck game for a long time I would not discount this truck. TATA built it's first commercial vehicle in 1954 collaborating with Diamler-Benz until 1969. In 2004 they acquired Daewoo Commercial Vehicles.
      blasds78
      • 1 Year Ago
      If this model (lights and all) were sold here in the States, I could imagine its driver saying something like, "You mad bro?!"
      wilkegm
      • 1 Year Ago
      It really doers look pretty good. The profile would be more balanced if the bed was a little longer before the axle. Also, the upturn in the rear window gets lost above the bed. Bringing that down and the bed-rail up a little would help. Tata could definitely build a truck as sturdy as any, but I fear that Indian designers and execs would get final say and it would end up looking, well.... Indian.
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