Producing the upcoming 1970s Formula 1 movie Rush wasn't like the old days, when a mid-budget film could be pitched with a good chance it would be financed by a major production company. No, even after famed director Ron Howard jumped on board the F1 biopic of legendary drivers James Hunt and Niki Lauda, he couldn't use his clout at Universal Studios to persuade the company to finance it, Variety reports. Universal cited the film's biopic elements and F1's low profile in the US as reasons not to produce it, but the company did agree to handle US distribution.
So how did Rush get an injection of $50 million when the heavy hitters wouldn't touch it? You'll have to read Variety's article, which details British screenwriter Peter Morgan's convoluted quest to fund the movie - a pioneering example of how mid-budget films increasingly could be funded as major production companies look the other way.
When you're done reading, be sure to check out the behind-the-scenes featurette of Rush to hold you over until its September 27 release.