• Aug 21, 2013
Tesla Motors appears ready to add a third model to its alphabetic lineup following the Model S and Model X. The company filed for a new US federal trademark registration for "Model E" on August 5th. The filing says next to nothing about what the Model E could be used for, only that it applies to "Automobiles and structural parts therefor" and is "Perfect for these industries: Vehicles and Products for locomotion by land, air or water." So, technically, it could be a stylish, expensive plug-in electric car, or maybe even the Hyperloop.

The Tesla Model X crossover EV will be launched in late 2014. It's expected that Tesla will later release smaller, less expensive sedan and crossover EVs – perhaps one of these two will be called the Model E? It could also be a revived Roadster-style sport car. Tesla has been good about teasing the public about its upcoming launches, but has yet to mention the Model E. The trademark process does appear to be moving forward, though it needs to wait for an examiner to give it approval. On August 13, the status of the Model E trademark changed to "New Application – Record Initialized Not Assigned to Examiner." Sounds like progress to us.


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  • 47 Comments
      Giza Plateau
      • 1 Year Ago
      Mercedes uses C E and S as its 3 main classes.
      drakkusshadows
      • 1 Year Ago
      Tesla wasted massive amounts of government grants for what? Not much that I can see. It's about time Tesla gave some back.
        ferrariqx
        • 1 Day Ago
        @drakkusshadows
        Seriously, you're one of those people who just spouts off complaints without any basis. You can't see it because you're ignorant of the facts. For example, Tesla is hugely successful and profitable. Consequently, Telsa has already paid back the government seed money.
        Actionable Mango
        • 1 Day Ago
        @drakkusshadows
        If you can look at Tesla and say they haven't done much, your own personal accomplishments must be staggeringly awesome! Please tell us about them.
      Phillius Thomas
      • 1 Year Ago
      Maybe it has something to do with ISO training? Phillius | kelmacinternational.com
      impactvqi
      • 1 Year Ago
      this maybe their down fall, E for Edsel
      m_2012
      • 1 Year Ago
      S E X I see what you did there...
        ElectricAvenue
        • 1 Day Ago
        @m_2012
        I've been planning to get a Model X because I don't really fit in a Model S. (I'm tall). But if they do this, I am going to have to buy a Model S and Model E just so that I can park the three of them left to right.
      bluepongo1
      • 1 Year Ago
      Everybody else. :-P
      Greg
      • 1 Year Ago
      "The filing says next to nothing about what the Model E could be used for" Duh - to put between the Model S and the Model X. What other possible use could there be?
      SublimeKnight
      • 1 Year Ago
      Could be a roadster. E as in E-ticket ride.
      • 1 Year Ago
      Brilliant guy...you gotta love the South Africans. :)
      Ele Truk
      • 1 Day Ago
      To be fair, Tesla is barely profitable, and that's not how they paid the government back. Tesla paid the loan back through sales of stock.
      stengernc
      • 1 Year Ago
      If it is anything like the Model S it will be great. Best car I ever owned and by adding solar power to charge it, say good by to the gas/oil monopoly and save the earth at the same time. For those politicians who say EV's don't pay their fair share of road taxes by buying hydrocarbons the EV does not destroy roads like combustion engines do, there is no leaking oil, gas, diesel, battery acid or harmful fumes that eat up roads so EV's make roads last long. Let the sun fuel your ride.
      RC
      • 1 Year Ago
      Model Economy, obviously. Just like the iPhone C for cheap.
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