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Harley-Davidson listened to its customers when it designed its Touring segment motorcycles for 2014, giving them eight new motorcycles with more power, better braking, improved ergonomics and updated styling. In what the company says is the largest-scale model launch in its 110-year history, it used a new process of obtaining and applying all sorts of customer feedback into the bikes' designs, which Harley-Davidson calls Project Rushmore.

Project Rushmore "uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise," says Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer.

The enhancements spurred by Project Rushmore are split into four customer-defined categories, including control, infotainment, feel and style. Control is improved by two versions of the High Output Twin Cam 103 engine, Reflex linked brakes with ABS and Daymaker LED and dual halogen lighting. The infotainment system is voice-controlled, has a touchscreen, supports Bluetooth and features new text-to-speech technology. Feel is enhanced by wind-tunnel-honed aerodynamics, which Harley-Davidson claims reduces head buffeting by 20 percent, and more comfortable seating. Style is updated by a reshaped Tour-Pak, sleeker fenders and new cast-aluminum wheels.

Scroll down for the full press release, where you can find the model names of the Touring bikes influenced by Project Rushmore, along with a clever video detailing some of the updates.

Show full PR text

Extraordinary Customer-Led Effort Transforms World's Most Popular Touring Motorcycles

MILWAUKEE (August 19, 2013) – Harley-Davidson has created a new generation of American freedom machines. In the largest scale new model launch in the company's 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist's experience.

Countless ideas. Thousands of hours of research and testing. Eight extraordinary motorcycles. Project RUSHMORE introduces technology and design enhancements that will recalibrate the expectations of the touring motorcyclist: Savvy electronic controls and infotainment. Aerodynamics born in the wind tunnel. Bodywork shaped by the most-respected styling team in the industry. Comfort good for endless miles and, of course, more American V-Twin power. The road trip will never be the same.

Project RUSHMORE is the result of an entirely new way to produce motorcycles. In a process that invokes the voice of the customer throughout an accelerated development program, the ideas and dreams of thousands of motorcyclists are allowed to percolate with those of Harley-Davidson employees.

"Project RUSHMORE is a pure expression of our relationship with our customers and a shared passion for riding motorcycles," said Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer. "It's resulted in some outstanding innovations, but from day one we've been focused on taking the total rider and passenger experience to the next level. We get there together, we come together - to quote the Beatles - through a process that uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise. For years at Harley-Davidson we've been saying that we ride with you. Project RUSHMORE elevates that devotion to a higher level."

Building on the technological foundation that established the company's dominant leadership in the touring motorcycle segment, eight new 2014 Harley-Davidson models, including Road King®, Street Glide®, Street Glide® Special, Electra Glide® Ultra Classic®, Ultra Limited, Tri Glide® Ultra, CVO Ultra Limited and CVO Road King® feature innovative Project RUSHMORE-inspired enhancements. They slot into four customer-defined categories:

- Control: Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence. Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.
- Infotainment: New color-screen Boom! - Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.
- Feel: Aerodynamics and ergonomics come together to improve comfort -- from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.
- Style: The form and the function of many components are improved - a reshaped Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

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    • 1 Second Ago
      • 1 Year Ago
      As a former H-D owner, I WANT to like their new bikes, I really do, but its really rough to support a company that just refuses to step into the 21st century. They don't have to make race bikes (and they ruined Buell, of course), but they can at least introduce just slightly more modern technology and styling... even if its still retro-themed to appease the old-guard. Every few years there seems to be glimmers of hope that they are updating their roster (the V-rod was a start and there have been a few factory customized Sportsters and Softails), but overall my interest in H-D bikes seems to fade a little every year.
      • 1 Year Ago
      it looks like harley davidson has added a bit of tech to their bikes, thats cool. i like how the harley havent lost their look. it is a timeless design.
      • 1 Year Ago
      Looks exactly the same as the past several decades. But that's probably the point.
      • 3 Months Ago

      I've always been riding H-D and I'm currently looking into getting a new touring bike again. The integration with a proper motorcycle intercom is really great. Currently I have a Sena headset and hope it would be compatible.  

      • 1 Year Ago
      Nice to see that Hardly-Ableson has finally made it as far as 1972. The '80s can't be far behind.
      • 1 Year Ago
      Wow so they finally caught up with 25 year old Honda's sorry HD tech is so sad for an American Company.
      Charles Everett
      • 1 Year Ago
      Cool Harley Preview from Back9Network! http://back9network.com/article/preview-of-harley-davidsons-2014-motorcycle-lineup/
      • 1 Year Ago
      Sounds like an SUV on 2 wheels
      • 1 Year Ago
      $5Billion in sales and $2.8Billion in equity.... I think they have it down and not to mention my HD is the nest bike I have ever owned.
      • 1 Year Ago
      Indian finally got H-D to get there house in order!
      • 1 Year Ago
      Hmm, many if not all the features of the recently announced Indians but with Harleys's name. Going to be tough for Indian to make many inroads with up to date HDs. I give the nod to HD for their engine over Indian's because of the addition of water cooling
      • 1 Year Ago
      Nice Bikes
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