Project Rushmore "uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise," says Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer.
The enhancements spurred by Project Rushmore are split into four customer-defined categories, including control, infotainment, feel and style. Control is improved by two versions of the High Output Twin Cam 103 engine, Reflex linked brakes with ABS and Daymaker LED and dual halogen lighting. The infotainment system is voice-controlled, has a touchscreen, supports Bluetooth and features new text-to-speech technology. Feel is enhanced by wind-tunnel-honed aerodynamics, which Harley-Davidson claims reduces head buffeting by 20 percent, and more comfortable seating. Style is updated by a reshaped Tour-Pak, sleeker fenders and new cast-aluminum wheels.
Scroll down for the full press release, where you can find the model names of the Touring bikes influenced by Project Rushmore, along with a clever video detailing some of the updates.
Extraordinary Customer-Led Effort Transforms World's Most Popular Touring Motorcycles
MILWAUKEE (August 19, 2013) – Harley-Davidson has created a new generation of American freedom machines. In the largest scale new model launch in the company's 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist's experience.
Countless ideas. Thousands of hours of research and testing. Eight extraordinary motorcycles. Project RUSHMORE introduces technology and design enhancements that will recalibrate the expectations of the touring motorcyclist: Savvy electronic controls and infotainment. Aerodynamics born in the wind tunnel. Bodywork shaped by the most-respected styling team in the industry. Comfort good for endless miles and, of course, more American V-Twin power. The road trip will never be the same.
Project RUSHMORE is the result of an entirely new way to produce motorcycles. In a process that invokes the voice of the customer throughout an accelerated development program, the ideas and dreams of thousands of motorcyclists are allowed to percolate with those of Harley-Davidson employees.
"Project RUSHMORE is a pure expression of our relationship with our customers and a shared passion for riding motorcycles," said Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer. "It's resulted in some outstanding innovations, but from day one we've been focused on taking the total rider and passenger experience to the next level. We get there together, we come together - to quote the Beatles - through a process that uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise. For years at Harley-Davidson we've been saying that we ride with you. Project RUSHMORE elevates that devotion to a higher level."
Building on the technological foundation that established the company's dominant leadership in the touring motorcycle segment, eight new 2014 Harley-Davidson models, including Road King®, Street Glide®, Street Glide® Special, Electra Glide® Ultra Classic®, Ultra Limited, Tri Glide® Ultra, CVO Ultra Limited and CVO Road King® feature innovative Project RUSHMORE-inspired enhancements. They slot into four customer-defined categories:
- Control: Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence. Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.
- Infotainment: New color-screen Boom! - Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.
- Feel: Aerodynamics and ergonomics come together to improve comfort -- from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.
- Style: The form and the function of many components are improved - a reshaped Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.