Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.

Automotive News has published a good "nutshell" report of Ford's progress and problems. The Dearborn automaker's optimistic "general label rule" determination of gas mileage for the C-Max Hybrid has led to lawsuits, hybrid software updates, a downward revision of C-Max fuel economy and millions in rebates. AN notes the C-Max was the "worst-scoring model in this year's J.D. Power Initial Quality Study," but Ford will probably be happy that it managed not to be mentioned further in the study's results after last year's mediocre showing. Its MyTouch and SYNC systems, the bugbears sabotaging Ford's J.D. Power results, have also led to lawsuits, software updates, more software updates and a center console rethink. On top of that, the 1.6-liter EcoBoost in the 2013 Ford Escape that Ford called a "hero" was soon catching fire for three different reasons. And let's not even get into the troubled launch of the Lincoln MKZ.

The Automotive News piece notes that industry observers have been surprised at Ford's stumbles because everything has been looking so good. Nevertheless, there is still the issue of those billions in profits – the company is doing plenty of things, plural, right. Ford says it is tackling its problems, hiring engineers and instituting new quality control processes as part of its effort to find solutions. The test will be to see if in a year from now we begin the discussion of these issues with "Remember when Ford...", or "Problems continue at The Blue Oval."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 38 Comments
      Cruising
      • 1 Year Ago
      Sounds like a page from Toyota's book, despite bad PR natural disasters and what not they continued building profits. There was a opinion piece about that a while back. Good for Ford, you live and you learn, this will make them a stronger company.
      LinuxAddict
      • 1 Year Ago
      Honestly, I don't see any big deal with these issues listed. Ford is really really doing good with Trucks. C-MAX is low volume car and eventually will be fixed. I think introducing forced induction on volume models is a risk Ford engineering was willing to take. Do they have issues? oh yeah.. but none of them major. Ford's models are doing good in sales.
      • 1 Year Ago
      [blocked]
      LinuxAddict
      • 1 Year Ago
      Being car guys, we gotta give props to Ford bringing ST variants.
      Luke
      • 1 Year Ago
      AN is blowing the majority of these issues way out of proportion. The reason I say this is because for each issue Ford responded swiftly and got to the root of the problem. Recalls were issued immediately, production was stopped and evaluated, and software was updated, rebates offered, and numbers changed. While 5 years ago these may have been huge problems, Ford has enough public goodwill to ride it out as long as they're being open and honest about the issues...which they have been. As for the C-Max, Ford played the system and it's coming back to bite them. But did they do anything 'wrong'? Technically, no. Will they do it again in the future? I highly doubt it.
      That Guy
      • 1 Year Ago
      This proves two things. Ford ****** themselves out to fleets like crazy Their are a lot of stupid people out there. Why anyone would plunk down real money for a Ford POS car or one of their so-called "trucks" is beyond me...unless they have an obsession to keep their local repair shop open and gas station in business.
      RobGcf
      • 1 Year Ago
      Ford has been making some very attractive cars of late. But their quality has always left a lot to be desired, IMO. It blows my mind that Ford loyalists have continued to buy their trucks despite the horrible history they've had with diesel engines over the last ten or so years. The 6.0 diesel was an unmitigated disaster, the 6.4L was only slightly better and only lasted a few years, then Ford rushed their own design to market with the 6.7. At least so far that one seems to be doing pretty good. But I feel very sorry for those who are stuck with the other motors.
        Luke
        • 1 Year Ago
        @RobGcf
        Ford didn't rush anything with the 6.7, and as you stated it's doing pretty well. In fact, it has done better than they anticipated. The issues with the 6.0+ had everything to do with Navistar and nothing to do with Ford. If you'll notice over the last 12+ months how big of issues International has been having, you'd understand better the big picture.
      domingorobusto
      • 1 Year Ago
      The MFT issues are very overblown. It's not super intuitive, but it works fine, and has since inception. Seriously, if I can teach my not-tech-savvy-at-all 82 year old grandmother how to competently use it in one afternoon, what are the excuses of those that have problems? It's not a bad system at all and doesn't warrant the vast majority of the hate levelled at it. And I personally know 2 families with C-Max's, and both of them are seeing around 45 combined mpg without any excessive hypermiling tricks. They just drive like normal people and get very near rated mileage. Another one I think is vastly overblown. And the 1.6L EB issues were scary, but they pounced on those instantly and from what I can tell they are already fixed, as I haven't heard of any further issues. Hardly worth mentioning any more when it was a problem affecting a very small number of early production vehicles that was solved VERY quickly. I see it as a very good sign if relatively insignificant problems like these are the worst Ford has to contend with right now.
        John
        • 1 Year Ago
        @domingorobusto
        I actually sold a 1.6 Fusion to my wifes grandparents. It has MFT and thats one of their favorite things, they love talking to their car. As I keep saying, its all in the delivery when it comes to MFT. Not enough people are properly shown how to use it or take the time to learn. I hated the system until I started selling Fords & became familiar with it. My wife still hates the system because she refuses to take the time to understand how to use it.
          LinuxAddict
          • 1 Year Ago
          @John
          Ford should have designed a system which even a layman understands. If a common man cant understand the system, that is a product problem. Doesn't the all auto media criticize MFT?
        Famsert
        • 1 Year Ago
        @domingorobusto
        Works fine???? Are you serious? As someone who watched a Focus Titanium freeze during a voice command to play the next track, I don't think it's "fine". Just because YOUR particular car doesn't have problems doesn't mean others are't having issues. I'm pretty sure I'm more tech savvy than you and most 30-50 year olds and even I notice how garbage the system is when it freezes during voice commands and basic functions.
          Dean Hammond
          • 1 Year Ago
          @Famsert
          Famsert, was it your car or a rental...one thing that has become blatantly obvious, is Rental companies are the least likely, and LAST to send their money getter in for a re-flash or, as they say \"trivialities\".....that said there have been some glaring hicupps to say the least, yet the relentless pursuit of tech continues.....
      ngiotta
      • 1 Year Ago
      Nice smear campaign. Why blast Ford only on the recall front? Hasn't GM recalled over 1,000,000 vehicles this year already, including 440,000 Trailblazers-- of which 58 have actually caught on fire? Chrysler has recalled almost 4,000,000 vehicles this year as well... Did you ever think that the reason Ford is doing so well despite their recent recalls, is because everyone else seems to be recalling tons of cars too?
      mikeybyte1
      • 1 Year Ago
      Ford was swift to respond to the 1.6l Ecoboost issues as well as the MKZ quality concerns pre-launch. I think most buyers know the woes of MyFordTouch before they buy it and seem willing to deal with it, much like BMW buyers put up with Gen 1 of iDrive. The C-Max mess is a bigger black eye. Curious to see the sales hit they take with the downgraded MPG ratings. To me, the "mounting problems" are not being ignored by Ford. I agree that the real story will be a year from now and if they have managed to smooth things out. And then 2 years out to see where Lincoln is at once they have finished revamping their product line.
      Turbo_S60
      • 1 Year Ago
      Ford is doing awesome! I understand there are issues, but at least they are taking on the issues and dealing with the problem. Finally adding buttons to My Ford Touch is best idea yet! I do think they need to do some serious R&D on their 6-speed DCT. I have it in my Focus and its been issues. Thankfully I just have a TSB performed that helped a lot, but the scary thing is I just had to have my clutches replaced already(under warranty) and it has barely over 39000 miles.
        disngaj
        • 1 Year Ago
        @Turbo_S60
        I rented, specifically, a Focus for a week last year, and was happy to return it, afterward. The DCT was a daily nuisance, it suffered an occasional steering glitch caused, evidently, by torque steer-reducing programming, and I definitely don't want my car talking to me after I turn the ignition off (or anytime else).
        John
        • 1 Year Ago
        @Turbo_S60
        My Focus' DCT has been rock solid but I have seen quite a few issues with the Fiesta DCT.
          Turbo_S60
          • 1 Year Ago
          @John
          Since the dealer did the repairs n tsb 13-4-5 car is perfect now. Think tsb is available for Fiesta as well
      Cool people
      • 1 Year Ago
      I remain a loyal Ford USA customer. Keep up the good work Fomo ! Can't wait for new F150..
    • Load More Comments