The Fiat 500C may be a cool car, but it's never exactly exuded machismo – dare we say some may even consider it a "chick car?" Now, it looks like Fiat is trying to change this city car's image with the introduction of the 2014 Fiat 500C GQ Edition, a limited-production model geared toward male buyers.

Fiat has partnered with Condé Nast to develop this new cabrio version, which comes with "custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver's car." On the outside, these appointments include black 16-inch five-spoke wheels with red center caps, an athletic-looking front fascia with larger air intakes, and black headlamps. Inside, the GQ Edition includes GQ badging, specially designed sport seats, satin chrome accents, and Tungsten accent stitching. Underhood, the 500C GQ boasts a 1.4-liter, 160-horsepower MultiAir Turbo engine and five-speed manual transmission.

For more details, scroll down for the press release and a couple of videos. The Fiat 500C GQ Edition is scheduled to arrive in showrooms early next year, and we'll be interested to see if it captures male buyers. But for now, we're wondering what our readers think – has Fiat succeeded in catching your interest with the 500C GQ?






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THE FIAT BRAND PARTNERS WITH CONDÉ NAST FOR THE LIMITED-EDITION FIAT 500C GQ EDITION
  • New 2014 Fiat 500c GQ Edition continues the brand's tradition of premium, limited-production lifestyle cars for discerning customers
  • FIAT brand fashioned a GQ Edition Cinquecento with world-class performance and Italian design tailored with custom appointments
  • Special edition is powered by the 1.4-liter MultiAir® Turbo engine
August 16, 2013, Auburn Hills, Mich. - Surrounded by some of the most influential Italian automotive designs, Concorso Italiano provided the perfect setting for the FIAT brand to debut its latest Cinquecento (500) cabrio model: the powerful yet tailored 2014 Fiat 500c GQ Edition. GQ's style leadership of the modern man inspired the FIAT brand to create a new Fiat 500 variant that continues the brand's tradition of fashionable, limited-production lifestyle cars for the discerning customer.

"The new Fiat 500c GQ Edition showcases the design talents of the FIAT brand and the inspiration of the style authority of GQ, to highlight how the brand continues to push the envelope when it comes to lifestyle partnerships with like-minded brands," said Jason Stoicevich, Head of FIAT Brand for North America, Chrysler Group LLC. "The FIAT brand created a limited-production edition with custom appointments that reflect an individual who always looks sharp, lives smart and finds freedom through the precision and turbocharged power of a driver's car."

"This partnership represents what Condé Nast does best – innovative and strategic custom solutions designed to engage our audience of super-influencers," said Lou Cona, President of the Condé Nast Media Group and Chief Revenue Officer, Condé Nast.

Fiat 500c GQ Edition: designed for the athletic yet style-conscious lifestyle of the modern man
FIAT brand designers strived to capture the essence of the GQ man by creating a Cinquecento that reflects an athletic yet style-conscious lifestyle. Hence, the new 2014 Fiat 500c GQ Edition incorporates world-class performance and Italian design, fashioned with appointments for a sharply tailored appearance.

Outside, the Fiat 500c GQ Edition requires a more pronounced front fascia with larger air intakes to maximize airflow to the 1.4-liter MultiAir® Turbo engine. Performance-styled side sills provide this Cinquecento's iconic silhouette with a more athletic profile. For a one-of-a-kind look, new 16-inch split five-spoke aluminum wheels feature a sculptural design and are finished in Hyper Nero (black) with a Rosso (red) center cap and accenting inner backbone. A cloth-top mounted spoiler extends the roofline and contributes to deliver the downforce needed for spirited handling. Below, a rear-fascia diffuser neatly integrates the dual exhaust system. Completing the performance look are Gloss Nero headlamp, taillamp and parking lamp bezels, along with a distinctive "GQ 500" badge located on the B-pillar.

With just the push of a button, the Fiat 500c GQ Edition's power-operated cloth top retracts up to the rear spoiler during speeds up to 60 mph (a midway point can be chosen by pressing the button anytime in between). Press the roof button again, and the premium Nero fabric roof will fold all the way open and tuck neatly behind the rear head restraints (up to 50 mph).

Inside, the Fiat 500c GQ Edition integrates functional performance appointments, premium materials and unique color treatments. At the forefront, a thick-rim three-spoke steering wheel is wrapped in Nero leather and features a contrasting Steam (white) inner leather ring. A large concentric instrument cluster with 160-mph speedometer, tachometer and trip computer sits behind the steering wheel and features a Nero leather-wrapped cluster brow finished with Tungsten accent stitching. At the center, a Nero shift knob is sewn together with Tungsten accent thread. For a touch of sophistication, GQ Edition-specific satin chrome interior accents throughout provide an upscale look.

The Fiat 500c GQ Edition features specially designed sport seats that accentuate style and strength, like a hand-tailored tuxedo. Nero leather is wrapped tightly to the contoured seat bolsters. Alcantara inserts and a Steam leatherette center stripe on the seat cushion provide added texture and contrast, while Tungsten accent stitching and a "GQ" embossed in the seatbacks exude craftsmanship. For even more fashionable style, the instrument panel bezel is paired to the exterior color, with a matte finish.

To make sure that the style appointments are matched by an athletic performance, the new Fiat 500c GQ Edition features the track-proven 1.4-liter MultiAir Turbo engine delivering 160 horsepower and up to 170 lb.-ft. of torque to drop 0-to-60 mph bursts to the low 7-second range. The engine is matched with a performance five-speed manual transmission.

The 2014 Fiat 500c GQ Edition will be available in Nero Puro (straight black), Argento (silver), Granito Lucente (granite crystal) and Bianco (white) exterior colors. This hot new cabrio is scheduled to arrive to FIAT studios nationwide in early 2014.


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  • 40 Comments
      btulliani
      • 1 Year Ago
      This car has more variants than the Mustang. If it sells, why not. Would love to see a Lancia Delta Integrale HF edition for our Canadian winters!!!
      King of Eldorado
      • 1 Year Ago
      I like Fiat 500s a lot and if I were seriously thinking of buying one would not be put off by the alleged chick car image. But more generally, do people who view cars in terms of chickness or manliness really bother to notice the difference in models enough to say, "That guy is driving a Fiat 500, but it's the manly GC edition with the black wheels and the Abarth engine," or do they just say, "There's a guy driving a Fiat 500, a known chick car," paying no attention to which model it is?
        Mike Pulsifer
        • 1 Year Ago
        @King of Eldorado
        I drive a FIAT 500 and I don't care if some loser thinks it's a "chick car." It's fun to drive, small (I've grown to like small cars), and I'm secure in my masculinity.
        King of Eldorado
        • 1 Year Ago
        @King of Eldorado
        *GQ edition
      NamorF-Pro
      • 1 Year Ago
      GQ= Gay Queer
        vegasstyleguy
        • 1 Year Ago
        @NamorF-Pro
        I accidentally uprated you. You should probably leave your moms basement and start putting a real picture on grindr and just UBU. Cuz YOLO.
        Andrew Berardinelli
        • 1 Year Ago
        @NamorF-Pro
        How did something like this even get through in comments? I make one snarky, yet clever comment on someone's post and it gets pulled within minutes.
      sinistro79
      • 1 Year Ago
      Getting really tired of Fiat announcing a new variation of the 500 every other month. Over it. They need to announce a solid return date for Alfa Romeo already.
        Max Bramante
        • 1 Year Ago
        @sinistro79
        Alfa Romeo? Wich models? Basically they have just 2 models in their lineup (not counting the 4c wich is too exclusive) and those models are just rebadged fiat: Mito (overpriced Punto) and Giulietta (overpriced Dart), how do they fight against BMW? Alfa is dead.
        Daniel
        • 1 Year Ago
        @sinistro79
        The ship on Alfa Romeo has sailed. If you want an Alfa, buy yourself the nicest Giulia GTV you can find, because those glory days are never coming back.
        vegasstyleguy
        • 1 Year Ago
        @sinistro79
        You mean like Ford and the Mustang? Yeah I agree. After awhile who cares?
      MacProMan
      • 1 Year Ago
      good luck with butching up this terribly girly to look at and drive car
      Ron
      • 1 Year Ago
      Gays will like it. No offense.
        reattadudes
        • 1 Year Ago
        @Ron
        as a gay man, I'll do like all those judges say on the "Law and Order" shows, and "take that under advisement". by the way, my 2012 Mocha Latte FIAT 500 Pop (its a stick) sits right next to a 2010 toxic orange Dodge Viper convertible, a 1970 Dodge Challenger convertible (plum crazy, white interior), a 1969 Chrysler 300, 2010 Cadillac DTS, two Dodge Ram pickups, a Buick Reatta convertible, and my newest arrival, a 2013 Dodge Challenger R/T Classic convertible (modified by Drop Top Customs in Florida, to my specification) in plum crazy with a white top and interior. it sits in the garage, side by side, with its 1970 twin. here's a little hint, Ron. gay guys don't have penis issues, and don't make their judgments by what their friends will say and think. we don't really give a damn what people think about what we drive, as our masculinity isn't threatened. I'd buy a pink Mary Kay Cadillac SRX if they didn't repaint them when they came off lease, because I love the Shell Pearl color. and I realize this will probably keep you up at night at the thought, but I've also owned (gasp!!) several lavender convertibles. by the way, I'm a 6'3", 290 pound guy who played football in high school, and own a business selling collector car parts. I owned a new car dealer before that, and everything I've ever done workwise has been car related since I was 18. and as far as that hideous GQ FIAT goes, I'd start dating women again before I'd buy ANY vehicle that had a gruesome black or gray interior, or black wheels.
          ARMAND
          • 1 Year Ago
          @reattadudes
          loved it, LOL well said : )
          superchan7
          • 1 Year Ago
          @reattadudes
          Schooled! My garage isn't as colourful as yours, but I'm planning to put a 500L next to my Cayman soon. The Fiat has a nearly opposite personality but is still very charming but surprisingly practical.
          icemilkcoffee
          • 1 Year Ago
          @reattadudes
          "gay guys don't have penis issues" LOL at that. Ron obviously has penis issues.
        Daniel
        • 1 Year Ago
        @Ron
        You speak from experience, or just stereotyping?
        Max Bramante
        • 1 Year Ago
        @Ron
        I don't think so...i'm gay and i've never liked these kind of cars.
      ARMAND
      • 1 Year Ago
      Only in America people will segregate cars( girl car, guy car). No where in the world have I seen anything like this. Its a car. Whats does this have anything to do with being a guy or a girl??? It all comes down to ones own insecurities .If you think by driving this car people might think you are gay, then you have bigger things to worry about. At this point the car might not be the real problem. Look deeper inside : )
        Rick
        • 1 Year Ago
        @ARMAND
        So true..
        clquake
        • 1 Year Ago
        @ARMAND
        Maybe not the car, but the way the car is decorated. You'd be hard pressed to find any man rocking a hot pink Beetle or 500.
        superchan7
        • 1 Year Ago
        @ARMAND
        I'd rock a 500, but a pink one......maybe not.
      AngeloD
      • 1 Year Ago
      The Jennifer Lopez ads that launched the 500 killed any hope of it ever being anything other than a chick car. If FIAT had been smart, like BMW was in relaunching Mini in the US, they would have started with the Arbath model as Mini did with the John Cooper Works version of the Mini. That would have established some greater appeal for men.
        ARMAND
        • 1 Year Ago
        @AngeloD
        So if Charlie Sheen's ad was first, you would have liked the car better? In other words you are saying you don't decide for yourself and you let an ad dictate what you should or should not like?
        vegasstyleguy
        • 1 Year Ago
        @AngeloD
        Very good points
      Mikey
      • 1 Year Ago
      As a man myself, I would NOT buy a 500 GQ just because I know it's just an excuse to lure me into the showroom with a few gaudy, black-colored touches. And it's yet ANOTHER Chrysler special edition. Hey Chrysler, guess what? They're not special anymore. Move on.
      Scooter
      • 1 Year Ago
      Oh gawsh. Another edition.
      Max Bramante
      • 1 Year Ago
      It's a bit lame to buy this car while for the same price you can get a stunning FR-S.
      kingrat001
      • 1 Year Ago
      No, nothing could be done to a Fiat 500 that would change my mind about it. Unless a Funny Car motor and drivetrain was installed in one. That would be fun, but in it's "normal" form, it's a total turnoff.
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