Cadillac Shows Off New Luxury Car To Take on Germans
New Pebble Beach concept could vault Cadillac to next level
The four-seat Elmiraj concept car, with steep angles at the corners, vertical LED headlamps and huge 22-inch wheels, was unveiled Thursday at a luxury car event in Carmel, Calif.
The car, about the length of an Audi A8 or Mercedes S-Class, is built on the underpinnings of a new full-sized Cadillac sedan that is under development, said David Caldwell, a spokesman for the General Motors brand. GM CEO Dan Akerson has said a new ultra-luxury rear-drive Cadillac is coming in the next two years.
The look of the Elmiraj could show up in the new sedan, and a coupe is an option as a variation of the new car, Caldwell said.
A rear-drive coupe andy sedan are seen as critical for Cadillac's comeback in the U.S., as well as in European markets and especially China. Luxury cars, as defined by BMW and Mercedes-Benz, are rear-drive cars with or without an all-wheel-drive system aboard. GM executives have long said they need to have cars in this category to fully compete.
The Elmiraj is 205 inches long, about five inches longer than the XTS, which currently is the biggest Cadillac. If the Elmiraj or the sedan go into production, they would be GM's first entry into the large luxury performance car category since the DTS went out of production in 2010.
"It explores performance driving, as well as how we're approaching elevating the Cadillac range," Mark Adams, the brand's design director, said in a statement.
Cadillac said the Elmiraj will take advantage of lightweight metals to cut weight and raise fuel economy. But the car will be powered by a 4.5-liter, twin-turbo V8 that puts out around 500-horsepower.
Inside, the Elmiraj has high-performance seats that are designed to support spirited driving, Cadillac said. The dash has backlit titanium trim with camel leather and wood trim from hand-picked fallen Brazilian rosewood.The car also has a large 10-inch, high-resolution touch screen for navigation and Internet connectivity. The screen can be hidden in the instrument panel when not in use.
The car was designed at GM's studios in North Hollywood, Calif., and built by hand in Michigan. Designers were influenced by the 1967 Cadillac Eldorado two-door luxury coupe, as well as the CTS-V coupe now on the market, Cadillac said.
Caldwell said it's too early to say when or if the Elmiraj would go on sale or how much it would cost. Its Audi and Mercedes competitors start from $75,000 to $90,000.
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