The very first automaker websites
Porsche's website was up in 1996, and it's the closest you'll get to reliving the Boxster launch short of breaking out an old issue of Road & Track or Car and Driver. Toyota was there in 1996 as well, with a well-designed website for the time (the links still work!). At the same time, BMW was fine with posting some plain text and its blue-and-white crest for the homepage while assuring us, "We are constantly adding information and news."
Autoweek's piece focuses its attention on American car websites, so be sure to check it out and have some fun with the Wayback Machine yourself.
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