We have to wait one more week before we get to see the 2015 Audi A8 and S8, but it doesn't look like Audi is going to stay quiet until then. After releasing a pair of teaser videos over the last week, it has now released a first detailed picture of the new A8 revealing the trick Matrix LED headlight.

Between the high-beam and low-beam lights, the headlights contain 43 LEDs (not including those for the DRL/turn signal), but the innovative part of Matrix LED system is that a camera can control the high-beam lights – by either dimming them or shutting them off – when other vehicles are detected on the road to prevent the lights from distracting other drivers. Of course the big question remaining is if Audi can get these new headlights to pass the National Highway Traffic Safety Administration and its Federal Motor Vehicle Safety Standards. The taillights also get a cool design with 24 LEDs that use a sequential turn signal

As for the debut of the A8 and S8, we already knew the sedans would be unveiled on August 21 ahead of the Frankfurt Motor Show, but Audi finally made it officially official in a press release, which is posted below. Also be sure to check out the pair of teaser videos Audi has released for these cars recently.
Show full PR text
Highly effective: new turn signal light in the Audi A8

-Indicator LEDs light up sequentially in the turning direction
-Advanced turn signal light is a component of the Audi Matrix LED headlight

In the new Audi A8, the turn signal light consists of lighting elements that illuminate in a defined sequence; this makes it easier for others to perceive the driver's turning intentions, even under difficult conditions.

In the new Audi A8, the turn signal lights will now indicate the turning direction in an innovative way, which has the potential to significantly enhance traffic safety. That is because the lights provide a visual signal that can be clearly and quickly perceived, even at long distances and in poor visibility.

Each of the enhanced headlights contains18 light-emitting diodes arranged in a strip that is subdivided into seven blocks. Each tail light contains 24 LEDs in eight segments, which are used to dynamically indicate the turning direction. During flashing, the blocks are sequentially activated at 20 millisecond intervals, from the inside outwards in the desired turning direction. After 150 milliseconds, all segments are bright; for another 250 milliseconds they illuminate with full intensity. Afterwards, the turn signals go dark before repeating the lighting sequence.

Considering their capabilities, the Audi Matrix LED headlights can be regarded as a cutting-edge innovation. In each headlight, 25 light-emitting diodes generate a highly variable high-beam light. When the on-board camera detects other vehicles ahead, the Audi Matrix LED headlights mask the relevant sections of the high-beam by dimming or shutting off individual diodes. Very bright illumination is preserved in the remaining zones.

The Audi Matrix LED headlights also feature navigation-based cornering lights and, in cooperation with the night vision assistant, a marker light that warns the driver of pedestrians in the dark and which also alerts the pedestrians.

Audi will be presenting the upgraded A8 in September at the IAA International Motor Show in Frankfurt.

Exclusively on Audi MediaTV:
World premiere of the new A8

Audi is once again introducing a new automobile on the Internet: The online world premiere of the new Audi A8 will be broadcast exclusively on Audi Media TV (www.audimedia.tv) on

Wednesday, August 21, 2013,
at 9.00 a.m. CEST.

Parallel to this, Audi Communications will provide comprehensive background information on Audi MediaServices.

One highlight of the new Audi A8, which will be presented at the International Motor Show (IAA) in Frankfurt in roughly three weeks, are the new Audi Matrix LED headlights. With this innovative technology, Audi is opening a new chapter in automotive lighting.

Audi MediaTV will broadcast the world premiere of the new Audi A8 in English (www.audimedia.tv) and is offering the option of incorporating the live stream into other websites.


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  • 62 Comments
      Jonathan
      • 1 Year Ago
      Lol! Like those headlights will ever make it to the US. If the US DOT changed the MY2014 E class tail lights, then these will never make it.
        SloopJohnB
        • 1 Year Ago
        @Jonathan
        Good point...neon tail lights and side marker lights (as Euro on the BMW 2KZ8) are still not allowed in the US.
      Uhwhat?
      • 1 Year Ago
      Autoblog, You can stop with the questions about whether or not this cars headlamps will pass government regulations. THEY DO!! Why would a car company spend MILLIONS, yes MILLIONS of dollars developing headlight technology, tooling up parts, manufacturing parts and assembling them to place in a car if there was any question as to whether the headlights wouldn't pass?!?! That would make them the dumbest bunch of bloaks on earth. Get it together with the silly questions. Questions like that seriously makes me wonder about this dodgy syrup.
      Rollk
      • 1 Year Ago
      Is this is a refresh or completely new car? I feel like the current A8 just came out 2-3 years ago... unless I'm just getting old.
      sfblog
      • 1 Year Ago
      If they spend half the amount if time on designing the rest of the bland body styles that grow incrementally as they do on headlight designs, they would have much better looking cars. Take away the LED's on 99% of Audis and you would have generic "sedan" shaped cars. But most people are sold on gimmicks so easily so why not.
        • 1 Year Ago
        @sfblog
        [blocked]
        Jesus!
        • 1 Year Ago
        @sfblog
        Thank. You!
      SquareFour
      • 1 Year Ago
      This is nifty and all that, but it's still just a freakin' headlight! They need to quit acting like it's The Second Coming.
        • 1 Year Ago
        @SquareFour
        [blocked]
      sixsix
      • 1 Year Ago
      It is astonishing how well marketing works on the masses. Put some fancy headlights and LEDs and the peasants will flock to it in droves. They absolutely must have "the coolest lights in the neighborhood"! It reminds of the fender vent fad.
      joe shmoe
      • 1 Year Ago
      meh. It's still a rectangular headlight.
      • 1 Year Ago
      [blocked]
        Evan McMiller
        • 1 Year Ago
        see yourself out, you can't read.
        • 1 Year Ago
        [blocked]
        Brandon
        • 1 Year Ago
        How much more stupid can you get? The a8 has never been and never will be fwd, it doesn't even have front wheel biased awd. And did you just call the a8 a chick car? This comment along with all your other ones on every article I've read shows just how low your intelligence really is. You sir, are completely stupid!!!!!!
      BK
      • 1 Year Ago
      Love how everyone disses the Audi as bland. I drive an '11 A8L and love the understated styling. If I wanted to be ostentatious, I would drive a ridiculous Caddy Escalade with sheets of chrome and 23 inch chrome rims. And yes, those lights are night and day (pun intended) compared to standard lights. I drive a company car with regular old headlights (95% of the time during the day, so when I drive it at night I am shocked how poor the lighting is vs my A8). When you get to this class of car, you literally can't go wrong with any of them. It becomes more emotional gut reaction to what you like, among the A8, 7, S, XJ, etc. for those trolls who say otherwise, drive them all, own at least one, then you will have an opinion based on actual experience.
        Brandon
        • 1 Year Ago
        @BK
        They bash just about every German car brand here on autoblog.
        Jo
        • 1 Year Ago
        @BK
        I'm not sure if that was a pun or just word play. Glad you like your A8. I agree about the people complaining...most of them have never experienced them in real life.
        GR
        • 1 Year Ago
        @BK
        The A8L is very nice. It has a bold elegance kind of like a handsome man in a conservative business suit. I am not even a fan of Audi, but when I see an A8 (or variant), I like to stop and admire. What kind of headlights does your car have? Don't they have HIDs while the "regular old" headlights are halogens? This new A8 is introducing brand new technology which uses LEDs, not HIDs.
          BK
          • 1 Year Ago
          @GR
          Not sure which car you ask about- my A8 has full LED light system. My company car is a Dodge Dart with regular headlights- not halogen or xenon or anything. What I cant compare side by side is xenon vs LED since I no longer have a car with xenon.
      Thunderpants
      • 1 Year Ago
      The "innovative" part about these headlights is not that new. I have this auto-dimming feature on my 2006 Jeep Commander. I realize that the actual difference here is that the headlights are completely made up of LEDs, but the article tends to emphasize the auto dimming feature as the new technology. Just sayin'.
        Navybum
        • 1 Year Ago
        @Thunderpants
        The innovation, while not explained in this article, is that the camera allows the lights to only dim the specific LED modules actually pointed at the oncoming car, while leaving the rest of the lights fully bright.
        Stang70Fastback
        • 1 Year Ago
        @Thunderpants
        Except, you don't fully understand Audi's Matrix System. Unless they've "simplified" it since the last time I read about it, the benefit here - and the reason for having so many individual LEDs - is that it can dim or shut off specific parts of the beam, essentially ignoring the oncoming vehicle while maintaining high beam lighting along the rest of the roadway. So it is way more advanced than, and just as innovative (if not more) as the system on your Jeep. Just sayin'!
      muspod
      • 1 Year Ago
      meh..good car with some fancy pep boys headlights.
      jf.bouchard
      • 1 Year Ago
      Really? A press release for headlights?
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