Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.

Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.

In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

All told, the next few years look to be busy ones for one of Great Britain's most distinguished brands.


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    • 1 Second Ago
  • 10 Comments
      The Wasp
      • 1 Year Ago
      It sounds like a gussied up 5 Series, 7 Series or X7 may be in RR's future. Hopefully RR leadership and loyalists have enough influence to prevent it.
      Myself
      • 1 Year Ago
      Funny, how the article acknowledges BMW ownership and nails it with claiming RR is a British brand. But, to all practical purposes, RR is now a German car maker, owned by a German company, that just happens to assemble cars in the UK. Same as Honda, Nissan or Toyota. See, when it comes to British cars, WW2 is over and Germany and the Axis powers won.
      kirbylwaite
      • 1 Year Ago
      Why has Rolls Royce ruined thier distinctive radiator grill? The original was trademarked and no one could copy it. That's how important it was. You could tell a Rolls coming toward you a mile away.Why would they destroy something so distinct? The current Rolls looks like a pimpmobile.
      Winnie Jenkems
      • 1 Year Ago
      >Rolls-Royce crossover No. Just, no.
      herrstreet
      • 1 Year Ago
      Why are RR's still made of steel and aluminum. It should be made of carbon and weigh a ton less at that kind of price.
        • 1 Year Ago
        @herrstreet
        [blocked]
          Brodz
          • 1 Year Ago
          As well as Solidarity, and NVH expectations.
        benjamin_braddock
        • 1 Year Ago
        @herrstreet
        Because they always have been. Rolls-Royce is about heritage and luxury, though that all may go out the window if they build a crossover.