A report in Autocar says that PSA Peugeot-Citroën is realigning its brands. Peugeot will take the top slot to fight in the "premium mainstream" segment; in other words, Volkswagen. Citroën is said to be pointing its spear at a space that has Ford above and Dacia below, while its "DS arm" is classified as "near premium," but it isn't clear how high its aspirations climb. The entry-level point will be occupied by a C-line to be introduced by Citroën that would be "a balance between cost and functionality" and will take cues from the Lacoste concept shown at the 2010 Paris Motor Show (seen above).

The company has split its design studio into halves, one side for DS, the other for the C-line. The C-line's philosophy will be "bold" styling outside with "ease of use and simplicity" everywhere else. Build options will be kept low in order to maintain profits and low prices, but the options sheet won't be bare. The first offering in the line could be shown at the Frankfurt Motor Show, and will preview the replacement for the C3.

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    • 1 Second Ago
      • 2 Years Ago
      if it weren't for the steering wheel, i wasn't sure what was the front & what was the back! is it like a 'Push-me, Pull-you" from Dr. Doolittle?
      The Wasp
      • 2 Years Ago
      It almost seems like Peugeot and Citroen are expressly trying to make cars that people won't want.
        • 2 Years Ago
        @The Wasp
        I see far more new Peugeot RCZs than I do Audi TTs, also the Citroen DS3 looks a great little car. The new C4 Picasso looks amazing, I can't wait to test drive one!
      • 2 Years Ago
      This is madness, isn't it!
      • 2 Years Ago
      French funk , like my SM was.
      • 2 Years Ago
      ... with a handy carrying handle as well! Those wheels are very cool in a very unconventional way.
      • 2 Years Ago
      Thanks, but no thanks.
      • 2 Years Ago
      "Citroën is said to be pointing its spear at a space that has Ford above and Dacia below, while its "DS arm" is classified as "near premium," but it isn't clear how high its aspirations climb." This one statement perfectly captures why this company is floundering, among other reasons. They want to slot Citroen between Ford (the very definition of a mainstream brand) and a low end brand, and create an even lower end brand below Dacia. GM should be running away from this alliance.
      • 2 Years Ago
      Doesn't GM have a tech sharing deal with P/C? This car would make a great - well, fill in the bklank since GM badge engineers everything. Maybe it could be Caddy's Juke fighter!
      • 2 Years Ago
      This is such a dumb idea. Citroën should aim higher with the DS line, maybe keep the C-line as a mainstream manufacturer, and sure, have Peugeot go after Volkswagen. If they really want to compete with Dacia, bring back Talbot, don't dirty the Citroën name that you are trying to convince people that it is upmarket!!
      • 1 Year Ago
      Difficulties reading, perhaps? There will be no additional low end brand. Citroën C-series positioned between Ford and Dacia. Peugeot has its aim set at Volkswagen. Citroën DS-series is "near premium". In other words the targeted markets are: Budget mainstream, upscale mainstream, near premium.