Citroën to launch value-oriented C-line as part of brand reorganization
The company has split its design studio into halves, one side for DS, the other for the C-line. The C-line's philosophy will be "bold" styling outside with "ease of use and simplicity" everywhere else. Build options will be kept low in order to maintain profits and low prices, but the options sheet won't be bare. The first offering in the line could be shown at the Frankfurt Motor Show, and will preview the replacement for the C3.
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