We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before that with the R18 E-tron Quattro diesel-hybrid endurance racer juxtaposed into scenes of everyday life. Since when can you be picked up at the airport or drive peacefully to a riverbed in a racecar?

The German automaker cashed in on childhood dreams its nearly flawless endurance-racing pedigree big time for the advertisement - and it works, even though we realize the RS6 drinks gasoline and isn't a hybrid. It does have Quattro four-wheel drive, however. But the commercial makes us want the beautifully pragmatic long-roof with 550 horsepower all the more, especially since Audi currently has no plans to bring it to the US. Please say it ain't so!

Even if the US doesn't get an RS6 Avant, we're happy to indulge in commercials like this. Be sure to watch it below.


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    • 1 Second Ago
  • 24 Comments
      Get Squirly
      • 1 Year Ago
      Damn that thing looks good.
      lpattis
      • 1 Year Ago
      ...and here in the SUV-crazed U.S. we don't even get the basic A6 Avant. We are such foolish people...and anyone that wants a cargo-hauling, low-riding Euro-sport-wagon end up with bupkus.
      Puck
      • 1 Year Ago
      Still no EV Still no EREV Audi has become a marketing machine.
        neilyadig
        • 1 Year Ago
        @Puck
        lol this is a joke or a troll or something
        MMM
        • 1 Year Ago
        @Puck
        That makes amazing cars and kicks ass! Unlike other Germans...
        Jim R
        • 1 Year Ago
        @Puck
        Apparently they've decided an EV isn't worth the trouble.
          benjamin_braddock
          • 1 Year Ago
          @Jim R
          Don't hold your breath. Electric Audis are on there way, probably starting with the next Q7.
      ImpulseGTO
      • 1 Year Ago
      This seems like it'd be better suited for an R8 commercial.
        ChrisDPrice
        • 1 Year Ago
        @ImpulseGTO
        Yeah, cause tons of people are sticking bicycles in R8s..
        neilyadig
        • 1 Year Ago
        @ImpulseGTO
        No, the RS6 has the utility of being your daily driver - and absurd sporting pretensions, its an uberwagon - hence why they show your dog jumping in and kids and luggage, etc. This ad was focusing on utility + sport. Wouldn't make sense to have it be for the R8...
      BryanGx
      • 1 Year Ago
      More stupid complaining by Autoblog about a foreign maker deciding not to import a car that wouldn't sell 50 frames in the USA anyway... Please tell me how big the USA market is for a 550 hp station wagon that costs $130,000.
        SetNick
        • 1 Year Ago
        @BryanGx
        Some of us Americans can have our cake and eat it to bud. I work hard for my money and why shouldn't I be able to get what I want...
          SetNick
          • 1 Year Ago
          @SetNick
          And yes i can spell too, I fat fingerd the keyboard on that one.
      Drakkon
      • 1 Year Ago
      Dauer 962.... aaaahhhhh!
      tool0117
      • 1 Year Ago
      This and the R8 service shuttle deal were awesome :)
      Brodz
      • 1 Year Ago
      I would prefer the R18
      neilyadig
      • 1 Year Ago
      Awesome ad.
      Jake
      • 1 Year Ago
      Heck, I'd be happy just to get an S6 Avant, or even the 3.0T really, as long as they're priced right (inline with the sedan).
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