Trademark trolls cause headache for Tesla in China
"Tesla" was registered in 2009 by Zhan Baosheng, and Tesla CEO Elon Musk said the automaker already made an offer to buy it for two million yuan ($326,000), but Baosheng wanted the equivalent of about $32.6 million for the trademark. Tesla's fight to use its name has been somewhat fruitful – it bought the rights to "TESLA MOTORS" on May 6 – but the name can't be used for finished automotive products for various legal reasons.
The Silicon Valley-based EV maker might have some leverage in its case to acquire ownership of the "Tesla" trademark, because Baosheng hasn't used the name since he registered it in 2009, and he hasn't yet proved that he develops products relating to EVs.
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