The Hilux might not be the only Toyota product that we Americans don't get, but with respect to our collective want for JDM jewels like the Alphard, Aygo and of course the noble Crown, it's the forbidden-fruit pickup that we most lust after. As you'd suspect, announcing a new Invincible trim-level for the truck doesn't make us want the thing any less, either.

Toyota Europe announced some specifics of the HiLux Invincible in a press release today, noting that the new grade adds a does of style to match the trucks hard-won reputation for toughness. Chrome accents, two-tone alloy wheels and an all-black leather package don't exactly scream "indomitable" to us, but the Hilux does look pretty spiffy.

In terms of function, the Invincible should still prove plenty rugged. The truck can be had with two-or four-wheel drive, manual or automatic transmissions and with the buyer's choice of a 2.5-liter or 3.0-liter diesel engines. Follow on to find a brief press release from Toyota Europe.
Show full PR text
Toyota Hilux Invincible: Combining Legendary Quality, Durability And Reliability With Enhanced Styling For Dual-Usage Customers

- New Invincible grade in a choice of 'Active' or 'Sport' versions
- Upgraded exterior with chrome detailing and new two-tone alloys
- Sophisticated all black interior, with optional black "Invincible" leather
- Choice of 2WD and 4WD 2.5 D-4D, or manual and automatic 3.0 D-4D 4WD powertrains
- Available in Extra Cab and Double Cab body styles

Brussels, Belgium -

Renowned throughout the world for its outstanding quality, durability and reliability, the Toyota Hilux has been a dominant presence in the global pick-up market for almost 46 years, with sales now totalling around 15 million units.

Today, lifestyle sales are of growing importance to the pick-up market. Of the current DLX, DLX+, SR and SR+ Hilux model range, the range-topping SR+ versions represent over 40% of the mix in many of the leading markets.

Now, in recognition of the pick-up's increasing importance to dual-usage customers who wish to combine power and dependability with greater comfort and style, the Hilux line-up is being extended to include a new, top-of-the-range, Invincible grade, available in a choice of Extra Cab or Double Cab body styles and 'Active' or 'Sport' versions.

The Hilux Invincible Active features a silver front underguard, chrome air-intake, fog lamp and rear lamp bezels, and 'Invincible' door badging. The new all black interior features matching black fabric seats , a soft padded armrest, a leather handbrake, a light grey roof lining and 'Invincible' scuff plates.

The Hilux Invincible Sport adds chrome hi-bars, and the optional availability of a new hard-top, chrome side bars, new 17" dual-tone alloy wheels and black, full leather seats.

The Hilux Invincible is available in 8 exterior body colours and with a choice of four powertrains: a 2.5 litre D-4D engine with manual transmission and either 2WD or 4WD, and a 3.0 litre D-4D unit with manual or automatic transmission and 4WD.

The Hilux Invincible will go on sale throughout Europe in the second half of 2013.


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    • 1 Second Ago
  • 62 Comments
      JaredN
      • 1 Year Ago
      3.0 liter diesel Tacoma or HiLux double cab -- I'd be at the dealership tomorrow trading in my '03 4Runner.
      SpikedLemon
      • 1 Year Ago
      I'm still confused how we got the Tacoma while the rest of the world got the Hilux.
        Mbukukanyau
        • 1 Year Ago
        @SpikedLemon
        Its a freaking thirdworld second rate pick up. Toyota knows Americans will not take crap.
          clquake
          • 1 Year Ago
          @Mbukukanyau
          Please explain the Avenger/200 twins.
          Mbukukanyau
          • 1 Year Ago
          @Mbukukanyau
          @WMB That does not mean GM Foreign pick ups are not third worldy. Why do you think they are re-engineering them for the US? Yes, I like GM products, but you will not catch me in one of their third rate offerings, such as their current small pick ups. But people like you WMB are so royal to your imports, you would not see a a golden domestic even if it was in your living room as a good product.
          • 1 Year Ago
          @Mbukukanyau
          [blocked]
          rbnhd1144
          • 1 Year Ago
          @Mbukukanyau
          Its Obvious you know nothing abouyt the HiLux and have never driven one. Its no second rate pick up, if its good enough for Europe its good enough for us.
          • 1 Year Ago
          @Mbukukanyau
          [blocked]
        dukeisduke
        • 1 Year Ago
        @SpikedLemon
        As a Tacoma owner myself, months ago I wondered the same thing. So I went to the Toyota Mexico site (Mexico gets both the Hilux and the Tacoma), and the Hilux is the cheaper of the two trucks. With the Hilux, they get one engine, the 2.7l gas I-4, and a 5-speed manual, and that's it, in chassis cab, regular cab, and DoubleCab and DoubleCab SR (both with short beds). So no diesels. As for the Tacoma, they get only the TRD Sport DoubleCab, in 4x2 or 4x4, with the 5-speed auto and the short bed. The Tacoma sells for considerably more than the Hilux. I'm not sure why Mexico doesn't get diesels in the Hilux - is it availability of low sulfur diesel (ULSD)? I would like to see Toyota offer a diesel Tacoma - I'd buy one.
      csrecord
      • 1 Year Ago
      Yes, round wheel openings. I'm looking at you, Tacoma.
        rbnhd1144
        • 1 Year Ago
        @csrecord
        And that Dull painted fender trim on the Tacoma looks awful, who approved that?
      RichEagle87
      • 1 Year Ago
      The reviews of the Tunda have been fair at best. What Toyota should do is drop the Tundra and the Tacoma in favor of the Hilux. It is a decent size and will be better than anything GM is going to bring to the table because they will be somewhat concern about stepping on full size sales. The Hilux is a great product and would be cooperative in the US. Oh, and drop in a diesel engine!!
        The Wasp
        • 1 Year Ago
        @RichEagle87
        I agree -- abandon the Tundra. I want a J70 Land Cruiser pickup!
        Mbukukanyau
        • 1 Year Ago
        @RichEagle87
        The Tundra's problem is the same as US auto's have been facing in the Camry section. Trying to take on the leaders. Detroit invests billions into their truck divisions. The Engineering shows. Toyota simply cannot spare the reasources to engineer anything close to Detroit; the market knows it too. For GM's foreign small pick ups, they are co-engineered with Isuzu, but for US, the Truck division is looking things over and fixing what needs to be fixed. Just like Toyota does with their Tacoma. Detroit seems to have finally cracked the FWD sedan market though.
        Bruce Lee
        • 1 Year Ago
        @RichEagle87
        The problem is that the Hilux would probably get lousy reviews for bad on-road handling because it's tuned much more towards being an all out truck that shines in tough environments.
        Jake
        • 1 Year Ago
        @RichEagle87
        Tundra is a reliable profit-cow for them in the US market. They aren't abandoning it anytime soon. Just keep it up to date enough to keep the Toyota-loyal segment of this market happy. They also aren't going to go all-in in this segment either. It is just a dollar bill printing press for them.
      mitytitywhitey
      • 1 Year Ago
      Seeing as how truck sales are on the up... I think manufacturers need to realize the following: 'the right truck will sell like hotcakes.' For most Americans, gas prices made all trucks on the market the 'wrong truck'. Then they improved gradually with fuel economy, thus appealing to a larger and larger crowd. I think at a certain mpg (+30?) they'd see an additional sales boom. I think more than a few people would trade in their CUV for a light pickup that gets the same MPG. If Toyota hits an impressive specification whilst still offering great utility, they can surge forward in sales. Maybe not overtaking full-sizers in popularity, but they would see 30+% growth the way RAM and F-150 have with their new tech.
        The Wasp
        • 1 Year Ago
        @mitytitywhitey
        It's interesting that most truck manufacturers seem happy to offer extended cab or crew cabs, sometimes with no regular cab option, but none of them [so far] have saw fit to put a battery and electric motor for a hybrid setup. Yes, I know GM and Dodge made hybrid trucks -- but those were not whole-hearted efforts. 30mpg for a truck would be great. 35-40mpg or 30mpg highway+city would turn a lot of heads. I don't know if that's easily possible with small truck aerodynamics, but I'd like to see someone try.
      white_rhino
      • 1 Year Ago
      So, why won't Toyota offer this in the USA?
        whitelighting
        • 1 Year Ago
        @white_rhino
        Becuase GM and Ford would take too much of a sales hit if this thing hit the shores.
          • 1 Year Ago
          @whitelighting
          [blocked]
          whitelighting
          • 1 Year Ago
          @whitelighting
          Unless the new
          whitelighting
          • 1 Year Ago
          @whitelighting
          Unless the new Colorado doesn't come with a diesel. Gm has yet to confirm if the new Colorado will feature their small diesel engine.
      methos1999
      • 1 Year Ago
      Holy cow, is that an old fashioned transfer case gear selector I see in the pictures - two shifter I see on the floor, one looks automatic, one looks manual!
        dukeisduke
        • 1 Year Ago
        @methos1999
        I think the front one with the boot is for the transfer case, because the one behind it is definitely a 5-speed auto. The Tacoma's 4wd setup uses an electronic selector dial.
      The Wasp
      • 1 Year Ago
      Forget the Hilux...I want a Toyota Land Cruiser pickup -- http://www.toyota.ae/wps/portal/ToyotaHome/ModelDetails/Overview/!ut/p/b1/vZBJcqNAEEXP0gfAFEMxLIHCCBCIedoQzEZiEkhIcPqWu9dubzqcucmMeBn__8QTPMKTIVvbJru145B1n3vCpCQhyKzqkwDIIgNUS7NtnuWBK5EvIH4B4IsSwHf3IR6Z8QOixWhkQUrpMXZZN8YadLQW7a7GWGiTqiDIWESdMhuMsOtj9fD-Mc1XFGaKmcOWCAq9JkPaAWUe5-eEv_qnebYgpwZbxz75Ui5bRVw7eL9oAzG4-n651g2ZLjdWtPTD6IB7ppO9iqCxRdIIC5Osz-LqDGogkKeI55rk4OWbgbvV8PKb_In0j8TmYewrPH5h7JfJGQL38AjQqXveJnW_7M55t3cDFaTnQ5M4hsCV58D0lN0zdWI52g_gA2BenrrhBapxVimTR1YZOL4oiJYvevN3gtQPCxr0Twv-_5dqeNLm_duj6N_AG0NCiuYBBQmGonjA4YFZLE-0qA8kI-fKuIjg4l3bLouOmtCR3GeXT1qVLpK8rFHIwjq1gm76KIUHOiiDCDut7YWK6wixtHvZExSJikcBaj5Nzhi_mPe6kcGp8KSh-hz9FnJYdY24PBs8_zY7WwHnkfXi985gbtqTxiymnkQFrHlL_8Kn3l_bGkX73xZ-A38qMzs!/dl4/d5/L2dBISEvZ0FBIS9nQSEh/
      rbnhd1144
      • 1 Year Ago
      Better looking than the Tacoma and it comes with a choice of two economical diesels, thats why Toyota chose to give us the Tacoma.
      Mbukukanyau
      • 1 Year Ago
      Saw one of these from Mexico in Orange County California. I was not impressed. They say third world quite loudly.
        • 1 Year Ago
        @Mbukukanyau
        [blocked]
          Mbukukanyau
          • 1 Year Ago
          What is wrong with being a GM fan? or Salesman?
          • 1 Year Ago
          [blocked]
        • 1 Year Ago
        @Mbukukanyau
        [blocked]
      FHH
      • 1 Year Ago
      is it because our beloved government imposes so may regulations, and restrictions, that we often miss out on products like this? such BS, few days ago filling up on gas, i noticed a VW filling up on the next pump, it was the VW Amarok TDI. its basically this truck compitter. it looked sharp, six speed manual. so i started talking to the guy, i was curious, the truck had B.C. plates (aka Baja Ca) mexico. so definitely didn't come from any dealership here to say the least. and of course i live in SD . so more often then not, you will run into BC/MEX drivers here in southern CA. he paid around 27k US dollars, fully loaded. i am not a big VW fan, but this truck again looked very nice, and reading this article, and seeing this VW truck in person just makes me think why in the heck aren't these products hitting our shores. i would buy one
        whitelighting
        • 1 Year Ago
        @FHH
        I like how you mention he paid 27k for a fully loaded Amarok. With the new Colorado/Canyon coming out next year good luck trying to get one fully loaded for that same price.
      dinobot666
      • 1 Year Ago
      Americans got the Tacoma because it is suited to their tastes. They're fatter than Europeans, typically use their trucks for personal use (present company included) not commercial use, want a comfy car like ride and interior etc. As far as the next gen Tacoma is concerned, Toytoa is going to make it based on the Hilux again, in an effort to reduce costs of having so many platforms to base body on frame trucks and SUVs. We'll never see a diesel Tacoma in the US simply due to the costs of making it EPA compliant.
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