Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.

Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.

Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

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Jeff Curry Appointed Brand Vice President, Jaguar North America

(MAHWAH, N.J.) - August 5, 2013 -Jeff Curry has been appointed to the position of Vice President - Jaguar Brand, North America effective August 13. Curry will report to Andy Goss, President, Jaguar Land Rover North America, and will be responsible for directing the Jaguar brand in the United States, including marketing communications, CRM and product planning.

Curry joins Jaguar amidst the brand's resurgence with the launch of new powertrains and the F-TYPE sports car driving U.S. sales up 25 percent through July 2013.

Curry comes from a diverse background with over 20 years in the automotive industry serving most recently as Vice President, Marketing for Ferrari North America and, before that, Head of Audi Brand E-mobility for Audi of America. In a variety of roles throughout the automotive industry, Curry has developed deep expertise in brand strategy, product planning and advanced technology development, including areas of connected car and vehicle electrification.

"Jeff Curry is a major addition to our North American leadership team as the head of Jaguar at a time of tremendous opportunity for the brand," said Andy Goss, President, Jaguar Land Rover North America. "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Before joining Jaguar Land Rover North America, Curry held key marketing, communications and product strategy positions at Ferrari North America, Audi of America, XM Satellite Radio and began his career in public relations at Land Rover North America.