Between its slow sales and the upcoming redesign of the closely related Corolla sedan, things haven't been looking good for the Toyota Matrix (for some time now). After 10 years on the market, Toyota has officially announced that it will drop the Matrix from its US lineup following the 2013 model year.

The announcement was made as a part of a press release breaking down what's new for Toyota in 2014, but for now, it doesn't look like any Toyota-branded product will fill the Matrix's spot. The Matrix and its sister car, the defunct Pontiac Vibe, were the final vehicles developed under the joint venture between Toyota and General Motors, an arrangement launched back to 1984.
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WHAT'S NEW FOR 2014 TOYOTA
Toyota Matrix

-Discontinued


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  • 60 Comments
      capnsmeld
      • 1 Year Ago
      Toyota - your marketing is awful. I didn't even know you still made that. I would have considered it when I just bought my Rio5
      Jared East
      • 1 Year Ago
      I thought they discontinued it a long time ago.
      evanee80
      • 1 Year Ago
      Agree that the 1st gen was an interesting little wagon, but the 2nd gen was only another a 5-door hatch. Best I can recall, production was moved back to Japan after the NUMMI plant closed ('08? '09"?) and no further development was done. Essentially unchanged in 4 years - that doesn't fly anymore. Like others have posted, if the base price was $16k instead of almost $21k, it might have gotten some interest. I'm sure the price was high after the NUMMI closing because of the dollar/yen rate. No big loss, really.
        sir
        • 1 Year Ago
        @evanee80
        The Matrix was never built at NUMMI (which closed in 2010, btw); NUMMI built all the Vibes, while the Matrices were always built at TMMC in Ontario.
      • 1 Year Ago
      [blocked]
      nmbr55
      • 1 Year Ago
      It's a damn shame they did not put more effort into this car. Could have easily thrown a Matrix sized body on the Tc platform and ended up with something pretty cool. I know it wouldn't have lit the world on fire, but would have a fairly decent combo of fun to drive/reliable/useful. Tc still gets like 32 MPG hwy with a stupid short 6th gear. Have they not realized how many Focus hatchbacks are out on the road?
        Yo G Dawg
        • 1 Year Ago
        @nmbr55
        No, the tC was a different platform. The tC was on the T platform, same as the Avensis and Lexus HS. The Corolla/Matrix/Vibe is on the MC platform. I own a 2009 Vibe GT and just sold my tC that I've owned since 2005.
      • 1 Year Ago
      [blocked]
      nauyop
      • 1 Year Ago
      Get the Auris (Corolla hatchback/ wagon) from Europe and sell it as the new Matrix in North America maybe. They look so much better than the current Matrix really.
      Zoom
      • 1 Year Ago
      Put up or shut up. Toyota chose to shut up in the compact wagon/hatch segment against Mazda, Ford and the Koreans.
        • 1 Year Ago
        @Zoom
        [blocked]
      jf.bouchard
      • 1 Year Ago
      Oh no! what will the drivers in Qu├ębec drive!?
      Scr
      • 1 Year Ago
      I can'r remember the last time I saw one and had no idea they still made them. I thought they went out when Nuumi closed.
      Jaclock LaGlock
      • 1 Year Ago
      They still made that?...
      RGT881
      • 1 Year Ago
      Outdated model that was easily outclassed by the competition. Toyota ought to bring the Auris here and take good care of it in terms of marketing, pricing and servicing.
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