The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.

According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.

This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac – two important factors for the brand as it tries to break into this tough segment.


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  • 162 Comments
      LOLO
      • 1 Year Ago
      they are building a reputation we dont need monthly reports on that give it time. its the first gen of something new GM is working hard
      Dean
      • 1 Year Ago
      With the exception of CUE (I prefer buttons, knobs, or at the very least, and iDrive, or COMAND-type controller), I can't find anything to dislike about the ATS. Build quality isn't as bad as many commenters on here seem to think. I did test drive the ATS turbo, and found it to be quite fun, and engaging. Had I been able to get over CUE, I would probably have one of those in my garage instead of one of its European competitors.
      bonehead
      • 1 Year Ago
      DUH
      Godwinslaw
      • 1 Year Ago
      It is absurd to compare the standard ATS with pricing from BMW's entire line.
        mbukukanyau
        • 1 Year Ago
        @Godwinslaw
        Did you not know bashing an American company wins Pulitzer prizes ?
      Avinash Machado
      • 1 Year Ago
      Still quite impressive.
      mary.keana
      • 1 Year Ago
      Caddy Buyers are probably more educated than the Hair Stylist leasing the 3-series.
      • 1 Year Ago
      [blocked]
        The Wasp
        • 1 Year Ago
        It's okay, juanb60. Many people live their lives based on misinformation. You won't be alone.
      • 1 Year Ago
      [blocked]
      ihatedavebushell
      • 1 Year Ago
      It is still an american car and still is not a german car. As far as cadillac has come and as good as the product is, it still is not as refined as a typical BMW (getting close though) and doesn't carry the prestige for most people. Basically apples to apples with the same price, most people will choose the BMW, but for 5 grand less - most people will at least take a look and that is what Cadillac should be shooting for, an incentive for people to at least look at the car and think, hey for 5 grand less I can drive this car! For the same price, they will sell a lot less!
        sprizant
        • 1 Year Ago
        @ihatedavebushell
        I think you missed the point of the article. The ATS isn't 5 grand less than the 3 series, similarly equipped they cost about the same. Its the average transaction price that is 5k less, so the average 3 series buyer is spending 5k more on upgrades and optional equipment, white the average ATS buyer is buying is getting much closer to the base model. However the comparison isn't quite fair comparison as the 3 series has a coupe and convertible which are more expensive from the get go, while the ATS currently doesn't offer those yet. Also the bmw numbers might be including M3 sales, and the ATS-V also isn't out yet.
      muspod
      • 1 Year Ago
      Start the rebates GM..
      • 1 Year Ago
      [blocked]
      brgtlm
      • 1 Year Ago
      Cadillac would like to think their brand is nearing BMW, but they have a ways to go even though their products are improving every generation. I would not pay BMW prices for an equivalent Cadillac.
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