Alfa Romeo has turned up the heat on its 4C ad campaign, and we can't tell if it's from the hot laps Formula 1 test driver and Le Mans racer Marc Gené did in the car or the hot woman waiting for him and his passenger when they pull off the track. It seems yet another trend has started, as seen in a recent video starring the KTM X-Bow.

In the commercial (the first video), Gené picks up who we are supposed to believe is a complete stranger in a lightly camouflaged 4C, then mysteriously drives to a race track. Upon arrival, they strip off the camo, then Gené takes a lap at wide-open-throttle with the passenger on board. Afterwards, the duo is greeted in the pits by a blonde sweetheart.

In the second video (which has an in-car view of one lap), Gené is happy to indulge in one, screeching powerslide, and the car reaches almost 132 miles per hour on the straightaway. Unfortunately, at the end of the straight, Gené says, "It breaks a lot. It really breaks..."

But don't worry, there's no crash to be seen here, and no broken-down Alfas, either - just some badly translated subtitles. (Of course! It brakes a lot...) See for yourself in the video below.




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  • 47 Comments
      sinistro79
      • 1 Year Ago
      About those headlights lights... One of the best traits of Alfa Romeo is that they are not afraid to experiment with design. Their tradition has often been to "go against the grain" of contemporary styling cues in the automotive community. This is one quality that sets the Italian brands apart from their German counterparts and one reason why the design of the Porsche 911 has essentially been left unchanged since its inception decades ago. Alfa Romeo produced a lot of cars back in the day that looked better than the 911 but they aren't the kind of company to dwell on and on and on about it...
        rcavaretti
        • 1 Year Ago
        @sinistro79
        One dose of eccentricity, with a shot of soul and passion on the side.
      Autoholics Anonymous
      Hey Sergio can you bring some of that love over to the States?!
        alkalinebay
        • 1 Year Ago
        @Autoholics Anonymous
        You can buy these in the USA when released. The last generation lotus exige s240 was faster rofl
      • 1 Year Ago
      [blocked]
      rcavaretti
      • 1 Year Ago
      Right now four of the top videos on YouTube are of the 4C. It's built by Maserati personnel, at least that's what the shirts say. http://m.youtube.com/watch?v=thRABcixMWs
      lasertekk
      • 1 Year Ago
      Awesome little sport car. So what's the announced price?
      Shiftright
      • 1 Year Ago
      You know, the headlights are starting bother me less. Would still prefer 8C style units, but especially at night, they have some character, however controversial.
      gtv4rudy
      • 1 Year Ago
      Love the look of this car. .. gorgeous.
      Teleny411
      • 1 Year Ago
      No MT for this car that will appeal to enthusiasts. Few automatics at the start for the mass market Dart. These are the kinds of mistakes that ruined Fiat's first run in the US. I'm hoping for improved decision making in the future.
      Nasir Ahmed Bhatti
      • 1 Year Ago
      Wao
      truckguy
      • 1 Year Ago
      English PLEASE !!!!!!!!!!!!!!!!!!!
      Parkeway
      • 1 Year Ago
      0:20 "It breaks a lot. It really breaks..." Then and only then can it be called an Alfa Romeo.
      SloopJohnB
      • 1 Year Ago
      The chick is a transgender. Check the length of her forefinger against her ring finger. Her ringfinger appears significantly shorter....that is a male characteristic.
        BipDBo
        • 1 Year Ago
        @SloopJohnB
        I believe you have it wrong anyway. Have you been accidentally hitting on men lately? Had any hot "girl" hit on you, and you cleverly walk away, thinking, "Can't fool me! I'm glad I dogged that bullet!" I doubt it. http://en.wikipedia.org/wiki/Digit_ratio
          VL00
          • 1 Year Ago
          @BipDBo
          "It has been suggested by some scientists[who?] that the ratio of two digits in particular, the 2nd (index finger) and 4th (ring finger), is affected by exposure to androgens e.g. testosterone while in the uterus" That's exactly what I said. Having trouble reading english?
        Teleny411
        • 1 Year Ago
        @SloopJohnB
        Like she'd pay any attention to you whether she is female or transsexual.
        VL00
        • 1 Year Ago
        @SloopJohnB
        Its an indication of hormones in the womb during development, not really gender. Also an indicator of athletic ability.
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