Prius fans polled have above-average interest in yoga, sustainability and Apple. As for Model S fans? They're big on economics, Jim Beam, strip clubs and weed.

If a Toyota Prius lover crashes into you, the driver may have been distracted reading The New York Times or The Atlantic on his or her iPad. If a Tesla Model S fan does the same, the driver may have been drunk on Jim Beam or just plain stoned. Yes, that's a simplistic analysis of a Gravity.com study revealing the common and differing interests between Prius and Model S fans. You can see the enlarged version of the infographic here or by clicking the image above. The way to read the Interest Graph is to know that the bigger the circle, the stronger the interest. Thus, "each point on the graph represents an interest that is shared by either Prius or Tesla fans that is stronger than that of the general population. The smaller circles are interests that are stronger than those of the general population, and the larger circles are very strong compared to the general population," according to the PR rep who sent us this image.

When you take a look at the data, you see that the nearly million Prius fans somehow polled showed an above-average interest in things like yoga, sustainability, Apple and reading The Atlantic. We're as shocked as you are. As for the approximately 200,000 Model S fans? They seemed big on economics, Jim Beam, strip clubs and weed. Additionally, "Environmentalism is not a substantial area of interest... this may indicate that Tesla interest is driven by the technological or aspirational aspects of the brand rather than its environmental benefits."

No, we're not making this up, and we hope Gravity.com isn't, either. In any case, read the story here and see the large version of the infographic here. But don't do it while you're driving your Prius or after you've gotten baked while watching pole dancers.


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  • 100 Comments
      bonnieboone78
      • 2 Years Ago
      my friend's mom makes $74 every hour on the internet. She has been without a job for ten months but last month her pay check was $17487 just working on the internet for a few hours. Here's the site to read more... w­w­w.c­n­n­1­3.c­o­m
      Dan5
      • 2 Years Ago
      This is the oddest survey that i have ever heard. As a Tesla owner, and knowing some other Tesla owners, i really can't see the cannabis, strip clubs, and have no idea what lululemoon actually is. Was it owners or Tesla fans that were surveyed? Ok, the whiskey thing maybe, but i have not seen any Tesla owner imbibe anything other than a glass of wine or a beer. Makers mark and jim beam.... Thats the cheap stuff. The economics part I understand along with the techies- 100k car and all. Pruis owners like Mcdonald, yoga, and exercise. I have a heck of a location to set up a supercharger. I say open up a strip club and put the supercharger in Atco, NJ.
      RK
      • 2 Years Ago
      Dafaq did i just read!!!!
      Weapon
      • 2 Years Ago
      I think the biggest shocker here is how much Tesla owners are interested in New Jersey. I mean we are talking about more then coffee+twitter+facebook+Netflix combined.
      Gorgenapper
      • 2 Years Ago
      Simply put, both groups are douche bags. If they truly wanted to save the environment, they'd ride a bike and become a fruitatarian.
        Technoir
        • 2 Years Ago
        @Gorgenapper
        George You're the douche bag. You prolly drive a 98 Mustang with orange racing stripes and Pep Boys wheels and think it makes you manly. LOL
        purrpullberra
        • 2 Years Ago
        @Gorgenapper
        Go back to sleep napper!
      me
      • 2 Years Ago
      Mod S owner and future owner of the SUV for the wife and we are 24.7 420 blunt smok'n nuts ! kush ev 4 life!
      IS-F Hegemony
      • 2 Years Ago
      The links don't work on the iPhone app, please fix. And how about an update while you're at it.
      carguy1701
      • 2 Years Ago
      Human after all.
      Majerus
      • 2 Years Ago
      um.. wonder what bs research used for this
      Bernard
      • 2 Years Ago
      Who cares? Was this "study" even remotely scientific?
        protovici
        • 2 Years Ago
        @Bernard
        Of course it is beneficial. Product placement for marketing, demographics on best places to sell the car, target markets, and many other information that can be used to monitor your customers. Oh, if you didnt care not sure yeah you read the article silly Bernard.
      Alex
      • 2 Years Ago
      In other words, both groups are morons
      2 wheeled menace
      • 2 Years Ago
      I feel like my intelligence is being insulted repeatedly by this particular author.. anyone else get that feeling?
        purrpullberra
        • 2 Years Ago
        @2 wheeled menace
        The hack is at it again. There are interesting things to talk about regarding Tesla but Danny 'Jack' is spewing silliness. We could talk about: A Tesla truck, Tesla on the S&P 500?, future battery supply issues, market cap vs. other manufacturers, Tesla wanting great competition while every other manufacturer fears it, who's getting closest to Tesla-like tech, Porsche? etc. But instead we get Danny 'Jack' the joke. I could tell this guy what t do if you all want me to. :)
        Actionable Mango
        • 2 Years Ago
        @2 wheeled menace
        Reading your comment, I immediately thought "Danny King". Scrolled up and looked... yep.
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