July was a great month for the Toyota Prius lineup. Toyota Motor Sales, USA sold 23,294 Prius units in July 2013 versus 16,643 in July 2012 – a nearly 40-percent increase. In July 2013, the standard Prius Liftback sedan sold 15,252 units, the larger Prius V sold 3,428, the smaller Prius C sold 3,797 and the Prius Plug-in Hybrid moved 817 units.

While the July numbers are excellent, the story is a little less up for the first seven months of the year. Compared to the same time period in 2012, the Prius C is the only one with a sales increase thus far in 2013 – 26.2 percent. For the other three Prius variants, the sedan and plug-in hybrid are down slightly, and the Prius V has seen a 14.6 percent drop compared to the first seven months of last year.

The Prius family contributed to Toyota's US division doing quite well for the month. Overall, July 2013 saw 193,394 units sold (including Lexus and Scion). That's an increase of 12.6 percent over July 2012 on a daily selling rate basis, and 17.3 percent unadjusted for 25 selling days in July 2013 versus 24 in July 2012. See the press release below for details. The Prius product line has been enjoying some good times lately. It makes up one in six hybrids sold recently in California, and hit the three million sales mark not long ago. If you're interested in the July green vehicle sales from other automakers, our full green car sales report will be out soon.
Toyota Motor Sales Reports 17 Percent Sales Increase in July 2013

Prius family has best-ever July; Toyota Division pickups increase 15.5 percent

TORRANCE, Calif. (August 1, 2013) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported July 2013 sales results of 193,394 units, an increase of 12.6 percent over July 2012 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 25 selling days in July 2013 versus 24 selling days in July 2012, TMS sales increased 17.3 percent from the year-ago month.

Toyota Division posted July 2013 sales of 170,363 units, up 11.5 percent year-over-year on a DSR basis. On a raw volume basis, Toyota Division sales were up 16.2 percent over the year-ago month.

"Solid industry sales in July point to a stable market indicating a recovering economy," said Bill Fay, Toyota division group vice president and general manager. "Consumer confidence also maintained elevated levels as evidenced by strong retail sales. For Toyota, we saw growth year-over-year with July sales up more than 16.5 percent."

Lexus reported July 2013 sales of 23,031 units, up 21.2 percent on a DSR basis, and up 26.3 percent over last year on a raw volume basis.

"The all-new IS is off to a great start in attracting new, younger male customers to the Lexus brand," said Jeff Bracken, Lexus group vice president and general manager. "With new products such as the IS and widespread availability of core models including the ES and RX, we are looking forward to a strong August to set the pace for the rest of the year."

Other Highlights:
Toyota Division No. 1 retail brand for fourth consecutive month
Camry is best-selling car in America with best July since 2010
TMS hybrid sales increase about 37 percent and hold more than 60 percent market share
Prius family posts double digit gains for best July ever
All-new Avalon posts triple digit gains
All-new RAV4 sales up more than 28 percent for sixth consecutive record-setting month
Sienna up more than 10 percent, topping 10,000 units
Toyota Division pickups increase 15.5 percent
Tacoma and Tundra increase 22.3 and 7 percent, respectively
All-new Lexus IS posts triple digit gains month-over-month
Lexus ES up 62 percent
Lexus LS up more than 23 percent
RX leads luxury utility vehicle segment with sales of more than 8,400 units

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way
people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and
directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.

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    • 1 Second Ago
      • 2 Years Ago
      Well, the price of oil went up over $100 recently so I guess more people are figuring out that this 'shale oil revolution' does not mean cheaper gas prices.
        • 2 Years Ago
        @ Spec The price of gasoline at the pump, has more to do with taxes and refining/distribution/transport costs than the price of indexed crude. It's a very popular misconception (and erroneous) that the indexed price is reflective of price at the pump.
        2 wheeled menace
        • 2 Years Ago
        Oh, they haven't even started the tar sands project here in Utah yet. I'll not be here when that happens, our pollution is epic as is..
      • 2 Years Ago
      Remember that first Prius? It was ugly and no one bought it, yet they're still on the road saving money.
        • 2 Years Ago
        I think people wanted to take a 'wait and see' approach. When it first came out, no, it wasn't great looking (but then, what Toyota knocks your socks off on looks anyway?), but at the same time - exotic drive train - and also, most estimates were 110,000 - 150,000 miles on the batteries. No one seemed to know, and what about replacement? What about overall complexity of the system? In the end, they because one of the more reliable vehicles for Toyota (which is saying a lot), and the batteries have far outlasted the original estimates. Now we are hearing of Priii with over 300,000 on original batteries (how many i's does one put on the plural of Prius, anyway?).
      • 2 Years Ago
      At $19k, the C opened up the hybrid market to those who could never consider a hybrid due to price. Great reliability on all models as well. Good job!
        • 2 Years Ago
        Yeah, I'm surprised they don't sell more of those. It is inexpensive, very efficient, and a cute little car.
          • 2 Years Ago
          Yea - 3,700 vs. 15,200 - I don't quite get it really. Maybe I am just cheap, but the C would SO be my choice. Hopefully it just has a few 'new car ramping up awareness and production' blues. On the B class car - for me, it would be a choice between the Fiesta and the C. Fiesta due to price and 'fun' factor - and C due to hybrid/gas savings factor. Having had a hybrid, however, it would be the 'C's' battle to lose.
      • 2 Years Ago
      This is the exact approach that Chevy should take with the Volt. Various versions would help grow brand loyalty and increase sales. Make it happen Chevy!
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