Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback – think of it as a five-door relative of our Sentra – in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally – in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.

According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."

In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.

Nissan went back for some more editing, which resulted in the tamer commercial that's airing in Oz today. Nissan even removed extra shots to fit in slightly slow-motion video of the Pulsar driving, to be sure viewers don't think it's speeding. Even so, there's still an enjoyable hook to the ad – watch it by scrolling below.




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    • 1 Second Ago
  • 51 Comments
      Mr Sled
      • 1 Year Ago
      Ok... now bring the turbo to the US.
      Shiftright
      • 1 Year Ago
      When did the Aussies become a bunch of whiny *******?
        bK
        • 1 Year Ago
        @Shiftright
        They should replace the A with a P!
      Daniel D
      • 1 Year Ago
      I don't know who these nannies are that keep complaining here in Australia about car commercials, but I sincerely wish they would just shut up and get a life. I've lost count of the number of commercials that have to be butchered just because of a whining minority. I remember Suzuki had to change one ad because we saw a tachometer needle moving. I kid you not. Interestingly I have seen a number of commercials not specifically about a car, but including vehicles in dangerous situations that have not been given the snip. For example an ad for a chocolate milk, that had people unrestrained in the back of a ute being complete idiots. Completely illegal in any state of Australia, but apparently because Holden didn't pay for the ad it was all ok to show on the box for months.
      bK
      • 1 Year Ago
      Why dont we still not get the Pulsar, it would smash the boring looking versa, since 1990s. ...and did I hear a turbo spooling?
        foxtrot685
        • 1 Year Ago
        @bK
        Why, yes you did. The 1.6T from the Juke is under the hood of certain trim levels. It is rumored that our next Sentra SE-R (or Nismo edition) will also get the 1.6T at a later date.
          bK
          • 1 Year Ago
          @foxtrot685
          They should ditch the versa and sentra and just bring this over, it looks better than the both combined.
      foxtrot685
      • 1 Year Ago
      Woah, that car needs to come to the US. It looks real nice!
      icemilkcoffee
      • 1 Year Ago
      Pulsar SSS. Does it have some actual performance to back up that all those Ss?
        2o6
        • 1 Year Ago
        @icemilkcoffee
        Yes-ish. Has the 1.6 Turbo (same from the Juke) good for 180+HP, instead of the 130HP 1.8L that's usually in that car.
        nettsu
        • 1 Year Ago
        @icemilkcoffee
        Nope
      Avinash Machado
      • 1 Year Ago
      Did not know that the Pulsar nameplate was still around.
      Brodz
      • 1 Year Ago
      Yes, our country is a nanny state.
      lostjr123
      • 1 Year Ago
      Looks a lot like a Toyota Matrix.
      superchan7
      • 1 Year Ago
      Censorship is very sensitive and I don't know what to think in this case. While it's fairly obvious that the situation is unrealistic and ill-advised (speeding with a pregnant woman, even or speeding in general), there is a limit on what can be shown on TV. Take a look at American "reality TV" where people are put in utterly unfathomable situations, and everything is scripted anyway for the sake of sensationalism. How to draw the line of censorship is, I'm afraid, fraught with disagreement.
      Toronto St. Pats
      • 1 Year Ago
      You all do realize that cars are for transporting people and things. They're not for racing. You can't all be that stupid. The Australian ad watchdog has it 100% correct. Take racing to a track. If you race on the road, you endanger your life but more importantly the lives of others. And you have no right to do that any more than you do recklessly waving a loaded gun in front of a crowd. Performance cars is just a bullshit gimmick to get you to spend more on a car that will last less.
      Greg
      • 1 Year Ago
      This car looks a lot better than the Sentra. It looks almost as good as the new 2014 Mazda 3.
        Bruce
        • 1 Year Ago
        @Greg
        It's not ugly, but let's not get carried away.
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