Volkswagen and Suzuki have been undergoing marriage counseling in a bid to avoid finalizing their nasty divorce. The union has been troubled for some time, with Volkswagen claiming that it could affect operational decisions at Suzuki, and the Japanese brand's sniping and constant flirting with a certain Italian temptress causing rifts.

The matter first went to court in 2012, when Suzuki demanded VW get out, and leave its 19.9-percent stake in the Japanese brand in a box to the left. Now, Automotive News is reporting that the company will give the relationship one last shot, according to closed-door dealings between the two in London.

Still, it's understood that VW and Suzuki recognize the benefit of their alliance, and that it'd be in the best interests of the kids both parties to make things work. Spokespeople declined to comment to AN, but the newsmagazine spoke with Frank Biller, an analyst for LBBW in Stuttgart, who said, "Both companies stand to benefit if they can overcome the disagreements over leadership claims."

This argument over who wears the pants in the relationship has the potential to make or break the partnership, as sources close to the discussions told AN that if an agreement can't be reached, then a London-based arbitrator could get involved.

Suzuki last made waves when it up and pulled out of the US and Canadian markets last year after declaring bankruptcy.


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    • 1 Second Ago
  • 21 Comments
      George
      • 1 Year Ago
      VW intends to gain access to the Indian and Japanese markets, where the group doesn't have presence. Suzuki also makes bikes, ATV's and other stuff. But it seems that VW wants to just absorb Suzuki, not to make any alliance. In order to achieve that, they have denied any platform, engines, logistics or dealership support in order to deteriorate Suzuki's situation and force to sell more shares. Suzuki's alliance with GM worked in both ways. And Suzuki makes some interesting vehicles. Besides the Kei cars, they have some small body on frame SUV's like the Jimny and Vitara that have really good off-road capability. However, their product mix isn't best suited for the US.
      • 1 Year Ago
      [blocked]
      Temple
      • 1 Year Ago
      This article is misleading, Suzuki didn't declare bankruptcy, their US operations did. Suzuki as a company has been profitable for a long time, its profits jumped 20% this year, and jumped 50% for its Maruti Suzuki Indian operations (where it sells over a million cars a year and is the top brand). It may be hard to believe, but the US market isn't the be all end all of all markets.
        Brian
        • 1 Year Ago
        @Temple
        ...That's what he said.
          Brian
          • 1 Year Ago
          @Brian
          @carguy1701, except I wasn't using the line. I said he because of the author's sex...
          • 1 Year Ago
          @Brian
          [blocked]
        • 1 Year Ago
        @Temple
        [blocked]
        tagberto
        • 1 Year Ago
        @Temple
        The statement was misleading.
      MatthewDarringer
      • 1 Year Ago
      The value of Suzuki to VW is ONLY for market share and Suzuki knows it. In terms of engineering VW is clearly far superior. By eating up Suzuki--a tertiary company at best--they gain access to Kei cars and could replace all of Suzuki's non-Kei car models with superior VW designs. The ONLY reason Suzuki might be willing to play nice nice is that they are utterly unable to meet the demands of technological advancement needed to remain relevant. VW can simply wait until Suzuki deteriorates by holding them hostage in court. Suzuki needs to get a clue.
        GR
        • 1 Year Ago
        @MatthewDarringer
        Matthew, I assume that you are basing your opinions on VW vs. Suzuki as an American or an European. Here's the reality about Suzuki: They are the #3 auto maker in their home nation of Japan. They outsold Nissan in 2012. They are the #1 brand in India and Maruti Suzuki accounts for nearly 40% of ALL CARS SOLD in India. They are not at all a tiny, pathetic company that you seem to think they are. They simply pulled out of North America, but because of many factors that did not have to do with the engineering of their cars. Also, you seem to define superiority in engineering by brand presence. I take it you have not owned a Suzuki. My family has owned 2 Suzukis in addition to 2 VWs. The Suzukis have been FAR BETTER in terms of reliability and durability. While it's true that VW has more advanced engine and transmission technology than Suzuki, their rivals like Toyota also have them and they actually work reliably, unlike VW. Suzuki does not need VW. VW would have been important if Suzuki was to remain in the North American market. VW's engines and transmissions then would have been useful in their larger vehicles like the Kizashi and the Grand Vitara. Now that Suzuki has left NA to focus on the Asian markets, VW's engineering offerings are actually quite irrelevant. However, VW is interested in Suzuki's expertise in small cars given VW does not have that market cornered. Then compare to Toyota (which is who VW is trying to beat in world sales) who has Daihatsu as a brand. This is why there are no Toyota kei-cars in Japan. Daihatsu is majority-owned by Toyota and Daihatsu is the #1 kei-car brand in Japan. (Suzuki is a very close #2 with Honda a far behind #3.) Nissan just revived their Datsun brand with emerging markets in mind (like India and Brazil). VW is seeking to rival them by tapping into Suzuki who specializes in small cars. Suzuki is not at all deteriorating. You seem to have not done your homework on them and their profitability in Asia. I truly hope Suzuki burns VW. VW did not offer their engines in time for Suzuki to remain profitable in NA. There is little reason for them to help VW now.
      RonMcCord
      • 1 Year Ago
      If you don't know how to sell cars in the Usa then you are not a great car company. Suzuki should let Vw to tell them what to do. Last I checked the Kizashi was the only car worth a damn at Suzuki, the rest is junk that Subaru destroys in likeability. I agree a Vw Kizashi is superior to a Jetta in looks and every other detail.
      nbcftgohah
      • 1 Year Ago
      I hope the Krauts killers take away as soon as their dirty hands from Suzuki. Better if a samurai them to him severed them.
      sparrk
      • 1 Year Ago
      Looks like the Axis is in trouble again.
      Nichole
      • 7 Months Ago
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      • 1 Year Ago
      [blocked]
      CINDYKYLIE
      • 11 Months Ago
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