Rule number one of modifying a car: When it comes time to sell, people want to pay for the car, and could care less how much you spent in the aftermarket. This is a lesson that the guys at Latitude Wheels in Miami are currently learning.

The wheel company's "flagship show car," a 2011 Ferrari 458 Italia was put up for sale on eBay weeks ago, as reported by Jalopnik. The price? Just a shade under $1.3 million. For a 458 Italia. That normally starts around $230,000. Yeah.

Latitude justifies the car's price based on a very expensive set of wheels. To be exact, the 21-inch fronts and 22-inch rears are forged Vossen Precision Series wheels. Mounted on Pirelli rubber, Latitude claims the package is worth over $1 million. Add onto that the $20,000 in Novitec Rosso carbon fiber pieces – none of the fun, performance stuff Novitec is known for – and you come to an eBay starting price of $1,290,000.

The auction closed on Wednesday night, without so much as a bid. Check out the promotional video Vossen put together below.

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    • 1 Second Ago
      Jeremy Mapes
      • 1 Month Ago

      Funny.  Proves that people aren't complete rich idiots.  No tires and rims adds a million dollars to a car unless they were all made from platinum.  A used four year old car no less.  I hope I didn't make the wheel company cry but, yep, throw some cheaper wheels on there.

      Teila K. Day
      • 2 Months Ago

      "could care less"?