The conductor and orchestra – and the chap who's tap-dancing on the rear fender – are life sized. The Studebaker they're having a ball in and on, however, is ginormous; it's a massive wooden prop for a promo film from 1930 called Wild Flowers, and a wonderfully cheesy reminder of the lives our grandparents and great grandparents considered everyday.

Our favorite alternate title for this bit is "The swellest dream about the biggest car you ever saw," and it's got quite the backstory. It was directed by prolific filmmaker Alf Goulding, shot at the Studebaker Proving Ground near the Studebaker sign that was made of 50,000 trees, starred Jean Goldkette and his Studebaker Champion Orchestra (in their pit-lane whites, as always) that began life as a radio show, played in RKO theaters nationwide and was called "One of the cleverest" promos of its type at the time. We can only wonder what they'd think of how cars are advertised in movies today...

A copy of the short was given to the Library of Congress about ten years ago, but you can relive this month in 1930 in the video below. The shakiness clears up at the 1:20 mark, but the audio is straight from 83 years ago.



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    • 1 Second Ago
  • 9 Comments
      Azazel
      • 1 Year Ago
      I'm going to ask the obvious question: What did they do with the giant car?
      pucpaul
      • 1 Year Ago
      When all the little guys in the white suits and caps popped up, it reminded me of the woody allen movie "Everything You Wanted to know about Sex"
        SquareFour
        • 1 Year Ago
        @pucpaul
        I thought the same. It made me wonder if Woody saw this movie and was inspired by it. Maybe it was a common thing for the "Studebaker Champions" to pop out of things.
      NamorF-Pro
      • 1 Year Ago
      What the heck did I just watch? Lol
      SquareFour
      • 1 Year Ago
      Gotta love snapshots in time. This made me think about the cycles of business... in particular how brands dwindle as competition/market forces weed them out. It's all a history of bankruptcy and consolidation, until an oligarchy is reached...and then new brands start popping up (in the automotive industry think Tesla, Fisker, Coda, etc) and the cycle begins again...only modern times seems to have accelerated the weeding out phase. And that rubberband-legged dancin' guy was the bee's freakin' knees!
      Hondata
      • 1 Year Ago
      I like how she didn't have a choice about the kiss at the end. Turn away from me? No you don't. I will grab your face and kiss it!
      rstonnerdd
      • 1 Year Ago
      I felt like I was watching after 4 beers . . . . oh, wait, I was! Interesting bit of history, nonetheless.
      what
      • 1 Year Ago
      Anyone else want a studebaker?
      Brodz
      • 1 Year Ago
      No wonder Studebaker went under... their cars were just too damn big.