- Jul 27, 2013
1930 Studebaker promo film is trippy
Our favorite alternate title for this bit is "The swellest dream about the biggest car you ever saw," and it's got quite the backstory. It was directed by prolific filmmaker Alf Goulding, shot at the Studebaker Proving Ground near the Studebaker sign that was made of 50,000 trees, starred Jean Goldkette and his Studebaker Champion Orchestra (in their pit-lane whites, as always) that began life as a radio show, played in RKO theaters nationwide and was called "One of the cleverest" promos of its type at the time. We can only wonder what they'd think of how cars are advertised in movies today...
A copy of the short was given to the Library of Congress about ten years ago, but you can relive this month in 1930 in the video below. The shakiness clears up at the 1:20 mark, but the audio is straight from 83 years ago.