It's official: A panel of female automotive writers has chosen the Ford Fiesta 1.0-liter EcoBoost as the Womens World Car of the Year, and it beat tough competition like the Mazda CX-5, Range Rover and Porsche Boxster S for the overall top spot.

The CX-5 and Range Rover won the SUV and Luxury Car categories, respectively, and the Boxster S laid claim to the Sports Car category, beating the runner up Audi RS5 and third place Toyota GT86/Subaru BRZ (or Scion FR-S). The Audi Allroad was named the Family car of the year.

The panel consisted of 18 female automotive writers from around the world tasked with picking the best car in each of eight categories, including top vehicle overall, using criteria that women utilize when shopping for a car. That includes safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, color, sex appeal and environmental footprint.

For 2013, the award's categories were changed, and the three-tier voting system helps to ensure cars are thoroughly vetted before they become category finalists or winners. Judges supply their own list of 2013 models they've tested, which are whittled down to a shortlist of finalists for each category. From there, judges pick their winner and two runners up in each category, which are tallied up for the official results.

The Fiesta was praised by the panel for being a jack of all trades – judges described it as being stylish, fuel-efficient, fun to drive and technologically advanced – and having good value for the money, important factors that helped it beat the competition.

Check out Ford's press release below for more details on this year's award and the award-winning Fiesta.
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Ford Fiesta 1.0-litre EcoBoost Wins Women's World Car of the Year

- The new Ford Fiesta 1.0-litre EcoBoost is named 2013 Women's World Car of the Year and also wins Economy Car category
- All-female panel of global motoring writers crown new Fiesta winner – ahead of Porsche Boxster S, Audi Allroad and Range Rover – on criteria including sex appeal, safety, value-for-money, child-friendliness and environmental footprint, praising Fiesta's "high-end look and feel"
- Stylish new Fiesta offers a bold new exterior, an interior optimised for ergonomics and comfort, as well as Ford MyKey, SYNC and Active City Stop


BRENTWOOD, Essex, July 24, 2013 – The new Ford Fiesta 1.0-litre EcoBoost has won the overall 2013 Women's World Car of the Year and Women's World Car of the Year Economy Car titles after judges praised its "high-end look and feel" and fuel efficiency. Jurers placed it ahead of shortlisted finalists that included the Audi Allroad, Range Rover and Porsche Boxster S.

The Ford Fiesta was assessed by the panel of 18 female motoring writers which judged the awards on factors including safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint.

The stylish new Fiesta offers a bold new exterior, an interior optimised for ergonomics and comfort, and Ford MyKey – an industry-first technology that allows parents to encourage safer driving and limit their teenager's exposure to risk at the wheel.

Ford's 1.0-litre EcoBoost engine – International Engine of the Year 2013 and 2012 – delivers 125PS and produces 99g/km CO2 as part of a class-leading line-up of six powertrains that deliver sub-100 g/km CO2 emissions.*

The UK is central to Fiesta powertrain development and production – Dunton Technical Centre is home to the award winning 1.0-litre EcoBoost engine and production of high-tech low-CO2 diesel engines takes place at Dagenham. Fiesta has long been a British favourite - as best-selling car it currently outsells its nearest retail competitor more than two to one and has just surpassed four million sales in the UK.

"The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive," said Barb Samardzich, vice president Product Development, Ford of Europe. "By tuning into the needs of all our customers we are ensuring this small car with the big history has a very bright future."

New Fiesta was awarded the maximum five-star safety rating by the independent vehicle safety organisation Euro NCAP and offers in-car connectivity system Ford SYNC with Emergency Assistance which directly connects vehicle occupants to local emergency services operators after an accident. Active City Stop helps drivers avoid low speed collisions.

WWCoTY UK judge, Victoria MacMillan Bell, said: "The Fiesta has a real high-end look and feel to it. Pair this with the multi-award-winning 1.0 litre EcoBoost engine which reaches range and performance levels never seen before, and this stylish pocket rocket wins in every category."

"It was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world," said Women's World Car of the Year chief judge, Sandy Myhre of New Zealand.

The fifth Women's World Car of the Year awards will be presented in London in October.


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    • 1 Second Ago
  • 44 Comments
      canuckcharlie
      • 1 Year Ago
      Based on the latest trend, this article is sexist.
      Jake
      • 1 Year Ago
      They found 18 female automotive writers?
      brotherkenny4
      • 1 Year Ago
      Back in the old days, before prohibition, bars and taverns used to suggest to men that they were less than men if they went home with their paycheck rather spend the night out drinking up their money \"as any man who works has a right to do\" . Most, being the simpletons that they were, and not wanting to appear to be feminine spent the majority of their money in the bars and neglected their families. It works because men are easily sway by the accusation that they are less than manly. It remains a standard manipulation tool of the advertising industry. Caste doubt upon a mans manhood and he will likely do what you want. It works best for those who have doubts themselves about their orientation, since they fear not appearing as the world would have them appear. I have always driven small four cylinders because they are economical. The savings that I have gained allowed me to pay my way through college and save money over the years, and will allow me to retire in two years at the age of 56. Don\'t get me wrong, I spend money on selfish things, just never drinking in a bar or cars that cost more than needed. Of course, I don\'t see the enjoment there. Bars are filled with angry people without real friends and a car doesn\'t change who you really are. I see a person in a muscle car looking to see that I see them and I actually wonder what his deficiency is. That goes for the gals too. I hope I haven\'t offended anyone here. Also, sorry my discussion wasn\'t a bumber sticker length zinger as only the really smart people tend to communicate.
        Cayman
        • 1 Year Ago
        @brotherkenny4
        So you drive a Yugo?
        Marco Polo
        • 1 Year Ago
        @brotherkenny4
        @ brotherkenny4 So how's life in Pleasantville ? (Obviously without the aid of spell-check ). " I hope I haven\'t offended anyone here" Why is that phrase always used to justify the use of offensive behavior ? Just as "don't take this personally" , is always followed by a highly negative personal observation ? I thought the social revolutions of the '60's and '70's had rid the world of "Babbit's' , but obviously the breed is alive and thriving ! George F. Babbitt lives on in the person "brotherkenny4".
        Denver
        • 1 Year Ago
        @brotherkenny4
        You clearly know nothing about bars or muscle cars, Did you ever once stop to think that maybe that guy in the mucle car just enjoys and has a genuine love for cars? And bars are not filled with angry people who have no friends. Yes, some of them are angry but they are few and far between. Me and my friends go to bars to sit back and relax and have a few drinks. Nothing angry or depressing about that.
      • 1 Year Ago
      [blocked]
        Dean Hammond
        • 1 Year Ago
        I own three, and Im quite comfortable with who I am, so is my wife , stepdaughter and neice...they love the cars...sorry See-Your-Chin if you cant come to terms with your own manlihood...or lack of
        brotherkenny4
        • 1 Year Ago
        Your need to overtly state what no one solicited in fact suggest that you indeed are the true *****. It is the shame you would feel if others should discover your true self that makes you act ahead of the probable determination others would have if not for the simplistic facade you present. Don't worry however, only a limited number of people can see through this. Your secret is perfectly safe with the majority of americans who are either not sufficiently intelligent enough to recognize your tendencies or are in the same world of deception, i.e. the well dressed and groomed GOP members. And truthfully, it is your absolute right to remain hidden from view if you choose to and I will fight for your right to remain inside.
      CoolWaters
      • 1 Year Ago
      Sheesh. Not a plugin, not even a hybrid.
        • 1 Year Ago
        @CoolWaters
        [blocked]
          EZEE
          • 1 Year Ago
          Aaron - cool waters is a auto blog green regular. They posted this story on ABG as well. Readers there focus more on hybrid cars, or electrics. With the exception if this being a small car, there is little 'green' about it. This is more of a function of cross posting by AB, then cool waters being out of line.
      CadiVetteFerrari
      • 1 Year Ago
      What do women know about cars, am I right fellas? (j/k, just kidding)
        EZEE
        • 1 Year Ago
        @CadiVetteFerrari
        Oh come on...he even said he was joking....
          Marco Polo
          • 1 Year Ago
          @EZEE
          @ EZEE Regrettably, the sanctimonious will always be with us ! Recently, I had the privilege of being loaned a pre-release Aston Martin Virage Volante Convertible. Not really my sort of car, but a beautiful example of craftsmanship nevertheless. I'm happily driving through the English summer ( Tuesday 10. 16 am to 4.17 pm :), and stopped at the lights in a large market town, when I'm accosted by three females, (although I'm still not sure about the gender of any) in an old dilapidated Renault, belching diesel fumes, covered (ironically) with green-socialist-left slogans. The bitterness in the voice of the one who spoke to me, made me think she had just asked the way to Macbeth's Castle, as the ancient Renault put me in mind of Shakespeare's words from Macbeth's " weird" sisters, "Hover through the fog and filthy air" . But what she really said , in words dripping with venom and spite, was " I could buy a house for the price of that car" !! Now, normally I never think of a suitable retort in time, but on this occasion, I smiled with irritating condescension and replied, "not my house, you couldn't " ! As I drove away, I had the added satisfaction of seeing the old Renault stall in the middle of the intersection, and an irate traffic snarl ensue.
          EZEE
          • 1 Year Ago
          @EZEE
          @Marco That was classic! And, I would drive any Aston, happily, if given the chance. But what a moron! Lets say the car was your car. Built in Britain, by British employees, and the tax bill you would have paid on that car would probably pay for her subsidized housing for a year! Her car was used, built in france(!), and diesel. No one benefitted from her buying her car (except the seller), and the world is worse off due to the pollution. I would not normally criticize her, if that was all she could afford, but her choice to try to pick on you.
      Brodz
      • 1 Year Ago
      No surprise here.
      Brodz
      • 1 Year Ago
      No surprise here.
      yyz
      • 1 Year Ago
      I hope the upcoming Fiesta ST will not be looked at as a "chick car".
        Allch Chcar
        • 1 Year Ago
        @yyz
        No, it won't. The ecoboost trim won the award. The ST looks and acts quite a bit different.
      jebibudala
      • 1 Year Ago
      Hellz yeah! I'm going to get me one of these 3 banger Fiestas and pick up some moms.
      rstonnerdd
      • 1 Year Ago
      We have spoken - learn to like it or sleep in the garage with the car.
      Justin Shaw
      • 1 Year Ago
       ¡Arriba! 
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