Nissan is going to be leveraging the weight of the Chinese market by selling cars influenced by the People's Republic in other markets around the globe. The influence of Chinese design is further proof of the country's importance on a global scale. Nissan isn't the only manufacturer that's looking to leverage China's burgeoning design talent, as BMW, Volkswagen, and General Motors have all set up facilities.

In fact, VW and GM have both used Chinese talent to design cars, in the Passat and Buick LaCrosse, respectively. Nissan has already tested the waters with its Beijing studios, penning the Friend-Me Concept from this year's Shanghai Auto Show. Where GM and VW used their Shanghai-based studios as more consultancies than anything else, though, Nissan is aiming to have the Beijing studio design a global car.

According to Nissan's global design head, Shiro Nakamura, that's already happening. Nakamura told Reuters that Nissan is two years from launching a Chinese-designed global model that will see sales in both North America and Europe, in addition to its home market. While Nakamura wouldn't elaborate on what the new model's styling would entail, there's a focus on what the Chinese call daqi.

A difficult to describe and translate word, daqi is what Chinese customers look for in their cars. Whether daqi translates to global markets remains to be seen, though. We're cautiously optimistic, based on what we've seen over the years. The looks are more advanced, more dramatic and are rapidly leaving behind the photocopier designs which typified much of the country's early design efforts.

If you're still nervous about a Chinese-designed car, just know this - the design Nissan chose beat out competitors from London, San Diego, and Nissan's home studio outside of Tokyo. That has us looking forward to what comes out of the People's Republic.


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  • 45 Comments
      ponycargt
      • 1 Year Ago
      The Chinese had a great tradition of art, design and architecture, and it strongly influenced Japanese visual arts. They were not always the blatant copiers they are now--They were the ones being copied, not just by the Japanese, but also Europeans (ceramics). There has been a revival of the arts in China despite the communism that stifled it for so many years. It will be interesting to see what Chinese automotive designers come up with if given some creative freedom.
      • 1 Year Ago
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      Cruising
      • 1 Year Ago
      Expect to see that front facia adapted to coming Nissan's. This seems to be the new design language also saw similar theme in the Resonance concept not to long ago. We will just have to wait and see for the new Murano and Maxima if they do adapt the new design. Nissan is very good at keeping things hidden.
      kp
      • 1 Year Ago
      Those side creases are going to attract some expensive door dings.
      MikeInNC
      • 1 Year Ago
      I don't care who ar what influenced it, I like the design pictured above. I don't need to see every car on the road looking like an Accord or Camry. I like the aggressive styling and the utility value (hatch, thank you very much). Just b/c it doesn't look like you favorite bland vehicle, doesn't make it ugly. There are plenty of exceptions (see Pontiac Aztek..et al) but if you take off your fanboi hat, this isn't bad at all.
      captainslg
      • 1 Year Ago
      Anythings better than their current influence, which seems to be the question "how ugly or bland can we make our next car?"
      Eggshen
      • 1 Year Ago
      If their object was to deign ugly they have succeeded.
      rsholland
      • 1 Year Ago
      Anyone here ever study ancient Chinese art? It's gorgeous. So this is no surprise to me. One big difference here is this is a Chinese design done for a Japanese car company, not a Chinese car company. The ground rules laid out by Nissan are far different than those set forth by a communist-influenced/led car company. Nissan encourages creativity and new ideas, and it shows here. That can't be said of most traditional Chinese car companies, whereas copying/stealing design ideas rule the roost.
      wsbfan
      • 1 Year Ago
      If Nissan thinks it looks good...I'm worried.
      foobar
      • 1 Year Ago
      Who's system did they hacked into to get this design?
      Arabi fakhour
      • 1 Year Ago
      Beautiful design.Fresh.Futuristic.Tasteful.UNLIKE the products of American companies that lack any taste or notion of beauty in design, and keep going back to forms created 40 years ago. And keep milking nostalgia of the suburban American dream( or is it a nightmare?). 30 years ago I thought that maybe by drinking better coffee los gringos would also find ways to improve their aesthetic tastes......but I was proven wrong.
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