The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.

The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.

As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car – either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 83 Comments
      icemilkcoffee
      • 1 Year Ago
      GM needs to quit fixing things that are not broken
      John
      • 1 Year Ago
      They just "modernized" it not long ago, when they killed the ducks, the round bits from the top of the crest and made the whole thing angular and Arts and Science-y. The wreath has been in continuous use since the 70's, not 80's, when it was on the top-end models - Fleetwood and Seville. The DeVille line got the V under the crest instead. Quit fussing with it and leave it alone, though how about making it less than dinner plate size on the next Escalade?
      Jesus!
      • 1 Year Ago
      Please leave it alone GM! Fix what is broken. Cadillac is doing just fine with the current logo. If the designers cannot do something as easy as incorporating an emblem then maybe they need to find another line of work. Now I wouldnt mind the ducks coming back and hood ornaments. Otherwise, keep on with the good designs of the vehicle.
      Michael D. Mitchell
      • 1 Year Ago
      If they're simplifying the badge, that means SOMETHING will be deleted from it, not added to it. Think about it: Cadillac has been around for over 100 years, and their badge has evolved within that timeframe. It's time to start thinking about the next 100 years, and in moving forward, Cadillac's evolution involves RE-thinking everything, and that includes the badge. I'm sure it will still retain the same basic shape and familiar cues, but just done in a more modern, forward-thinking way. My bet is that the laurel leaf pattern will be replaced with a smooth, clean finish.
      • 1 Year Ago
      [blocked]
      Brewcity Bill
      • 1 Year Ago
      Without the wreath, the Cadillac logo would look too much like the old Nash emblem. I think that it'll anger many traditional Cadillac buyers, and some enthusiasts. I also think that Cadillac's emblem should stay fairly traditional. I do understand that emblems change for a more modern look, which I am very much in favor of, but I think the emblem needs to keep the tradition with Luxury cars. Perhaps it would make both parties happy if the wreath was smaller to fit neatly under the crest, or was longer to form a ring around the crest. I quite like the Cadillac emblem as is personally.
      evilleo22
      • 1 Year Ago
      Cant you just update the wreath too? I mean WTF, GM. Be more creative. Youve already chopped enough of the automotive landscape down(Pontiac, Oldsmobile, even Saturn, Hummer sucked, Geo wasnt yours)
      Avinash Machado
      • 1 Year Ago
      No please.
      Justin Campanale
      • 1 Year Ago
      My ideas: 1)Bring THE DAMN DUCKS back! 2) Replace the wreath with the arrow thingy you had in the 60's. http://goo.gl/ZQOVL9 3)Give the resulting emblem sharper angles.
      artandcolour2010
      • 1 Year Ago
      Postwar Cadillacs on the whole used a crest and a "V" for the lower models and a wreathe for Fleetwoods. I'd like to see them go back to using the V-and-crest but now that their performance models are known as V-Series, I guess it would be confusing. I'm not sure the crest alone is going to work.
      Cruising
      • 1 Year Ago
      Just make the logo a outline of the CTS-V wagon with cursive Cadillac written inside. LOL But seriously I like the current logo, maybe make the wreath illuminated with a soft glow.
      Jake
      • 1 Year Ago
      I was just the other day wishing that they'd bring back the duckies.
    • Load More Comments