Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.

Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.


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    • 1 Second Ago
  • 30 Comments
      frostillicus80
      • 2 Years Ago
      Seems like more of a commerical for Instagram... I mean, what does this really say about the car, aside from the fact that the cronies at Toyota are trying to be modern and hip?
      stecki3d
      • 2 Years Ago
      don't they know instagram does video now?
      360_AD
      • 2 Years Ago
      Gimmicky. Not sure what the take away message is or what it says about the car...
      jay4e
      • 2 Years Ago
      They are really fighting hard to get buyers under the age of 30. course they may end up putting off some of their current customers in the process. and im also not sure how many sub 30 buyers can actually afford a lexus these days...
      FIDTRO
      • 2 Years Ago
      Ugly.
      IBx27
      • 2 Years Ago
      Instagram, for people who don't know how to properly frame a subject in a photograph. Or Asians who eat out.
      Mr. BaderĀ®
      • 2 Years Ago
      Ugly Ugly car
      TonyMitch
      • 2 Years Ago
      Is it me? Or are there folks here that get genuinely upset, when someone says something negative about a Lexus?
        • 2 Years Ago
        @TonyMitch
        [blocked]
        Gator
        • 2 Years Ago
        @TonyMitch
        This Lexus is UGLY. THey really ****** it up.
      Arturo Rios Jr.
      • 2 Years Ago
      No matter what instaeffect or how many of them they use, it still ain't pretty.
      Scooter
      • 2 Years Ago
      I will be forever mystified by the choice to take the old IS headlamp and simply fracture the bottom half with a jagged design. And then take the rear lamps and smudge them toward the ground. Even Lexus lovers I've talked to think this is fugliest Lexus ever. I guess this is what happens when dull as dish water Toyota, tries to get "exotic".
        blasds78
        • 2 Years Ago
        @Scooter
        Blah blah hate Toyota blah blah beige blah appliances blah blah blah.....
      Kuro Houou
      • 2 Years Ago
      Boo! makes me hate the car even more now!
        frostillicus80
        • 2 Years Ago
        @Kuro Houou
        OK, so why do you hate this car that you have never driven, and most likely have never even seen in person? Did one smack your momma in the face and race away before you had a chance to react?
          • 2 Years Ago
          @frostillicus80
          [blocked]
      Ken
      • 2 Years Ago
      How...trendy. A case of advertising making me think LESS of a product/brand.
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