Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.

Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.


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    • 1 Second Ago
  • 30 Comments
      frostillicus80
      • 1 Year Ago
      Seems like more of a commerical for Instagram... I mean, what does this really say about the car, aside from the fact that the cronies at Toyota are trying to be modern and hip?
      stecki3d
      • 1 Year Ago
      don't they know instagram does video now?
      360_AD
      • 1 Year Ago
      Gimmicky. Not sure what the take away message is or what it says about the car...
      jay4e
      • 1 Year Ago
      They are really fighting hard to get buyers under the age of 30. course they may end up putting off some of their current customers in the process. and im also not sure how many sub 30 buyers can actually afford a lexus these days...
      FIDTRO
      • 1 Year Ago
      Ugly.
      IBx27
      • 1 Year Ago
      Instagram, for people who don't know how to properly frame a subject in a photograph. Or Asians who eat out.
      Mr. BaderĀ®
      • 1 Year Ago
      Ugly Ugly car
      TonyMitch
      • 1 Year Ago
      Is it me? Or are there folks here that get genuinely upset, when someone says something negative about a Lexus?
        • 1 Year Ago
        @TonyMitch
        [blocked]
        Gator
        • 1 Year Ago
        @TonyMitch
        This Lexus is UGLY. THey really ****** it up.
      Arturo Rios Jr.
      • 1 Year Ago
      No matter what instaeffect or how many of them they use, it still ain't pretty.
      Scooter
      • 1 Year Ago
      I will be forever mystified by the choice to take the old IS headlamp and simply fracture the bottom half with a jagged design. And then take the rear lamps and smudge them toward the ground. Even Lexus lovers I've talked to think this is fugliest Lexus ever. I guess this is what happens when dull as dish water Toyota, tries to get "exotic".
        blasds78
        • 1 Year Ago
        @Scooter
        Blah blah hate Toyota blah blah beige blah appliances blah blah blah.....
      Kuro Houou
      • 1 Year Ago
      Boo! makes me hate the car even more now!
        frostillicus80
        • 1 Year Ago
        @Kuro Houou
        OK, so why do you hate this car that you have never driven, and most likely have never even seen in person? Did one smack your momma in the face and race away before you had a chance to react?
          • 1 Year Ago
          @frostillicus80
          [blocked]
      Ken
      • 1 Year Ago
      How...trendy. A case of advertising making me think LESS of a product/brand.
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