• Jul 22nd 2013 at 6:31AM
  • 1

Talk about giving a lot of power to people who are a bit uptight. An ad or the Renault Clio has been banned in Great Britain after one Youtube viewer complained to the British Advertising Standards Authority that the ad objectified women.

The ad features two male drivers who push a button labeled "va va voom" inside the car, followed by a backdrop of Paris, a baguette seller, a couple on a date and Burlesque dancers. In another scene, a female driver is exposed to the same scenes though a group of shirtless men dance instead.

Take a look:



The complaint expressed concerns about shots where the women's breasts or bottoms were exposed and their heads were obscured. The ASA added that the choreography, dress and facial expressions of the dancers were over-sexualized. The ad is "likely to cause serious or widespread offense," the ASA wrote.

Renault officials told the Daily Mail in London the commercial was a parody of French culture and the Burlesque dancers were a reference to Moulin Rouge. Renault says the video has been viewed more than 3 million times on YouTube and that no other complaints had been received.

In an odd twist, The ASA told Renault to remove the scene involving the female dancers, but that the male dancers are allowed to stay.

Renault vehicles are not sold in the U.S., but the French automaker is part-owned by Nissan.



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    • 1 Second Ago
  • 1 Comment
      Joepalooka
      • 2 Years Ago
      how is this offensive...it plays up both sexes in an appealing way.
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