Subaru 360s, Fiat X1/9s, and even an electric bicycle - Malcolm Bricklin has been involved in the sale of each of them. You can even thank him for the loathed Yugo, which he brought to the US.

Bricklin's most recent adventure of note was bringing Cherys to the US market. That deal, which should have seen Chinese cars on US shores by 2007 fell through. Bricklin sued, claiming he lost money on start-up costs and for expected profits.

Now, there's a documentary, five years in the making, on the Chery business. Directed and filmed by Bricklin's son, Jonathan, The Entrepreneur follows the jet-setting executive to various meetings as he tries to secure funding and manufacturing contracts along with the internal discussions about the business itself.

The Entrepreneur is available on on-demand cable, iTunes, Hulu, and SnagFilms. Check out the trailer below.


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    • 1 Second Ago
  • 21 Comments
      Vergenbuurg
      • 1 Year Ago
      After reading Jason Vuic's book on the Yugo, my already low opinion of Bricklin fell even further. He's a delusional con-man of the worst order. Yugo was his greatest "success"... what little initial success it had happened in spite of Bricklin himself. How can ANYONE offer this man any kind of trust or credit?
        Nick Allain
        • 1 Year Ago
        @Vergenbuurg
        Amen. That book ("The Yugo: The Rise and Fall of the Worst Car in History") is a masterpiece. It's funny, as much as he tried to not focus on Bricklin, he just keeping cropping up. I think I need to re-read that book. The audiobook for it is great too.
      Car Guy
      • 1 Year Ago
      Bricklin is the PT Barum of the car world. A lot of fools and their money were parted.
      jimacura
      • 1 Year Ago
      If his lips are moving he is lying...... former Yugo dealer with first hand knowledge. Any dealer or company(ask 100 plus year English investment house who he put out of business-I warned my Uncle CFO but his board did not listen) who invests one dime with him are nuts.. Ask him about the 20 twelve thousand dollar rocking chairs????
      machineman
      • 1 Year Ago
      Bricklin is the Ron Popeil of BS
      Murad
      • 1 Year Ago
      Of course it's a trailer. May as well be a flatbed. That's how his cars moved.
      p_lambert2
      • 1 Year Ago
      Malcolm Dreams and Executes – what it was like to be there, first hand, up close. I was one of the fortunate few who got to watch and listen to Malcolm’s bigger than life thinking, persuasive presentations, and motivation of staff and vendors on a day-to-day basis. Blogs are usually written by those who are unhappy, extreme, or have a chip on their shoulder. I do not fall into that category --- many of my friends and associates think I should and think I should be upset with things but I am not. The reason is I was there, up close, for nearly twenty years. I was a supplier (advertising agency for Yugo), an eventual equity holder in Bricklin projects, and an executive in Visionary Vehicles -- the China project. However, to be fair, part of my credentials also include that I lost millions in the Yugo bankruptcy (which occurred after Malcolm sold his interests) – and was head of the court appointed Yugo creditors’ committee, am owed back salary by Visionary Vehicles and have waited years and years to have my equity in the Bricklin projects become valuable. So I exist as having been part of the “promise” as well as still waiting for the ultimate win. Yet, like few others I know the determination, perseverance, and dynamic thinking that Malcolm brings to the table. He has a contagious “can do” attitude. He is a brilliant analyzer of problems, a man of solutions, and inspiration. I was always paid well (when possible) and gave an equal amount of sweat when it wasn’t possible. Why? Because I believed that what he was saying and doing made sense. Most of all, I witnessed his interaction with world leaders, top industry executives, investment banking firms, and skeptical reporters. Malcolm is unique in that, in my experiences, he is straight forward, on point, does not shy away from tough questions or circumstances, and endears loyalty. He played in a world that needed huge funding to execute things properly. Yet he found a way to put together enough capital to keep his company’s momentum moving forward until he could figure out the next step. I liked Malcolm (and still do) … he has always treated me honestly and fairly. We have worked hard together. Pulled all-nighters. Traveled around the world developing and executing his thinking. Few provide hope and inspire like Malcolm, however, he is not a “mere visionary”. He is an executer …has raised millions, succeeded with tough compliance organizations, worked with international governments and politicians, built distribution networks, initiated some of the best marketing in history (on very little budgets). I once asked him to give me the basis for his thinking and at the same time define marketing -- and without a blink he said, “Find a need and fill it perfectly”. He tried to do that for years. I learned a lot, and was made a better person for getting to work up close and see first hand the way he thinks and operates. I am sorry many others haven’t seen the full picture.
      sv1film
      • 1 Year Ago
      After 40 years, the Bricklin SV-1 is emerging as an impressive car that somehow came through it all despite its founder, Malcolm Bricklin. The group of auto men that had to bear Malcolm and family to produce an underfunded project are not recognized for their significant contributions. The SV-1 was a victim of nepotism, mis-appropriation of funds and a great deal of hype that was further aggravated by a rush to production. Naysayers of the SV-1 should focus on actual facts rather than a sea of inaccurate information on the internet, mainly driven by the poor reputation of its founder. Approximately half of the SV-1s produced are on the road forty years later, an impressive achievement in a world of disposable cars. The following quote by Malcolm Bricklin in 1974 should be used to summarize his dubious career in the auto business, “If I succeed I am am entrepreneur, if I fail I am a con-artist”. He has continually proven over a lifetime that he is not an entrepreneur and it is Jonathon Bricklin’s choice of title that irks myself as well as many others. Many self employed and true entrepreneurs are driven by their dream project, in nearly all cases they are the last to be paid. In the case of Malcolm Bricklin he pays himself first. The funds to pay for Jonathon’s film to follow his father around and to document his father’s bad behavior would likely have come from investors in Visionary Vehicles. The movie that keeps coming back in different forms fails to present a balanced portrayal of Malcolm’s actions and victims over the years. If you search the internet there are different court actions against Malcolm Bricklin regarding mis-appropriation of funds that came from franchise holders. In one particular case in New York against Malcolm and Visionary Vehicles it names both Jonathon Bricklin and Susan Sarandon as co-defendants. According to a very knowledgable contact I have the Chinese representatives finally had enough of Malcolm’s unstable behavior. They went to New Jersey to meet with Malcolm and an interested regional distributer willing to invest serious money. The meeting did not go well for Malcolm and he had another tantrum, this time exposing his genitals. The Chinese walked out and never spoke with him again. The after affect of my father working on the SV-1 project had a long term negative impact on my father and our family. I was only thirteen at the time so it was difficult for me to understand what really went on. Almost forty years later I set out to find out what really happened, it involved in depth research as well as interviews with some key players. The result of this is now what people tell me is a well told and well balanced film of the SV-1. The feedback from screening its first cut has been an overwhelming yet joyful experience. It will be playing in a few selected film festivals and in 1 or 2 months will available in DVD or downloads. For now, check out SV-1.com
      stevenh
      • 1 Year Ago
      an entrepreneur is someone sees an opportunity and creates a successful business out of it (Musk, Jobs, Gates, Dell, Ford, Benz, Daimler, Eastman, Porsche etc etc) Bricklin's career has been riddled of failures, not to mention some of the worst cars in history. Hard to take this guy seriously
        dukeisduke
        • 1 Year Ago
        @stevenh
        His only success (and it's not his, really) was bringing Subaru to the US. The Bricklin? Flop. The Yugo? Disaster. And his plan to import Chery cars from China? Thank goodness that didn't happen.
          Vergenbuurg
          • 1 Year Ago
          @dukeisduke
          You touched on it, but Subaru's eventual success in America had almost nothing to do with Bricklin... *his* attempt at importing Subarus was a miserable failure. (It got so bad at one point, he tried franchising out go-kart tracks using his hundreds of unsold 360s as the "go-karts"... which was an even larger disaster.)
          jonwil2002
          • 1 Year Ago
          @dukeisduke
          The Chinese cars from the likes of Cherry, Geely, Great Wall and others that are now being sold in Australia are junk so I imagine the US variants would be worse.
      JayP
      • 1 Year Ago
      Wasn't this on Hulu several years ago?
        NTex
        • 1 Year Ago
        @JayP
        2009 according to the Hulu blog: http://blog.hulu.com/2009/07/24/world-premiere-the-entrepreneur/ I'm not seeing it on Hulu+ now.
      sinistro79
      • 1 Year Ago
      At 1:47 he admits that he only wants to sell cars that he would want to buy. Funny because I didn't see him driving a Subaru 366, Fiat X 1/9, or Yugo at any point in the trailer. ...but maybe we will see him cruise down the street in one of those at some point in the full documentary.
      Brodz
      • 1 Year Ago
      Judging those products as what they are... he just appears to be someone looking to peddle cheap goods in order to make money. How does that make one an Entrepreneur?
      ICantDrive88
      • 1 Year Ago
      I was more than a little upset when I looked at this picture a bit more and realized it wasn't a DeLorean and this isn't a movie on John Z. That would be an AMAZING movie if ever made!!!
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