Chevrolet's new commercial for the 2014 Spark EV emphasizes the little hatchback's performance over pretty much everything else, and it even goes as far as to compare it to a Ferrari 458 Italia. That's right, the electric bubble is pitched in the commercial as having a higher torque figure than the Ferrari – and it does, with a massive 400 pound-feet ready to be unleashed.

That doesn't translate into a quicker car, however, as the 458's V8 with 570 horsepower and not-exactly-quaint 398 lb-ft gives it a 0-60 time of 3.0 seconds compared to the Spark EV's 7.6-second run.

"We think the fun-to-drive element is an area for us to differentiate ourselves," Sam Basile, executive chief engineer for GM's global minicars and emerging-market vehicles, told Automotive News.

EV makers who aren't Tesla might want to take note of the Chevrolet ad, because, as the novelty of clean electric propulsion wears off, the Spark EV has planted something else in our minds: quick electric propulsion for the masses. That is, if its sales weren't limited to California and Oregon.

Watch Chevy's refreshing commercial below.


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    • 1 Second Ago
  • 67 Comments
      John
      • 1 Year Ago
      i heard that car is a blast to drive around town
      NY EVO X MR GUY
      • 1 Year Ago
      400 lb ft? No 0-60 figures?
        The Wasp
        • 1 Year Ago
        @NY EVO X MR GUY
        And this is why I shake my head when I see TDI/diesel fanbois rave about "all that torque".
      Spec
      • 1 Year Ago
      I know it seems odd for an econobox, but I think Chevy is doing the right thing by playing up the performance of the Spark EV. If you want to sell an expensive EV instead of a cheaper gas car, you need to provide at least some performance advantage over the gas car besides just the cheap fuel cost.
        2 wheeled menace
        • 1 Year Ago
        @Spec
        Sure beats what they used to do with EVs ;D
          Spec
          • 1 Year Ago
          @2 wheeled menace
          Yes, this is much better than crushing them. :-)
          paulwesterberg
          • 1 Year Ago
          @2 wheeled menace
          GM EV1 0-60 in 8 seconds... but yeah, at least they are producing electric cars again. http://en.wikipedia.org/wiki/General_Motors_EV1
      • 1 Year Ago
      [blocked]
      fserrano85
      • 1 Year Ago
      LMAO.....I think I just blew my funny fuse ...-_- no...
      paulwesterberg
      • 1 Year Ago
      Crap commercial. Artificially speeding up the video will not make people really believe that the car has good performance. All the visual reference to electricity wont make the general public understand how quickly electric cars can accelerate. It would be much more attention grabbing if they actually put it head to head with an actual ferrari.... Intro with overhead flyby of the cars sitting on an empty urban street at a stoplight, in small text at the bottom of the screen it says: Professional drivers, closed course yada yada. Zoom in to closeup of drivers clenching the wheel as the lights start flashing, Ferrari driver is some Italian douchebag with a hot girlfriend, Spark driver looks like Joe College Urban professional. Lights flash go and ... the vehicles launch, slowmo of Ferrari belching smoke as its wheels begin to churn, switch to overhead view as the Ferrari overtakes - but not too by much and both cars stop in a half mile at the next light. The girlfriend gets out of the ferrari and hops in the spark with Joe because she likes cute guys in fast cars and she has asthma...
      bc3091
      • 1 Year Ago
      I've driven a 458 on a track (in Vegas), and it was incredibly good to drive. And, while I have not driven a Spark EV, I can honestly say the 458 is probably a better car when it comes to fun. The performance of the Ferrari is incredible. It is one of the best supercars ever produced.
        Spec
        • 1 Year Ago
        @bc3091
        I'm guessing the 458 costs at least a few hundred dollars more though.
        FloppyRunner
        • 1 Year Ago
        @bc3091
        I can honestly say that it is probably a better car when it comes to fun as well. :D
      raktmn
      • 1 Year Ago
      This goes to show how much the gearing behind the torque matters. If you locked your Ferrari 458 Italia in 5th gear, you would probably get 7-8 second 0-60 times too.
        edward.stallings
        • 1 Year Ago
        @raktmn
        It actually shows how much the RPM behind the torque matters. Check out some dyno sheets. Note that if the torque did not drop off the power would rise indefinitely. Also note that as the rpm approaches 0 the power also approaches 0, no matter how much torque there is.
      jonnybimmer
      • 1 Year Ago
      Well a F250 with a 6.7L Power Stroke has 800 lb.-ft, so that must mean it goes TWICE as fast right? Isn't that how it works? /s
      Arda
      • 1 Year Ago
      Don't name your car after a potential fire hazard
      sandos
      • 1 Year Ago
      I would love if these silly torque numbers would just die. Give me the torque put to the ground instead of on the shaft, thank you very much. As someone already pointer out, this torque will be killed off by the fact that an EV has to be in "fifth gear" all the time to achieve a non-ridiculous max speed.
      EVSUPERHERO
      • 1 Year Ago
      Actually it's not a bad commercial for the masses. Kudos for GM not making it a scary commercial with scare crows and a creaky old ladies voice with ruminates of a atomic blast like the EV1 commercials. Pretty good for GM's first time out after the EV1 debacle. This is the first EV advertisement since EV1 as I do not call a hybrid a EV like GM does.
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