Since its ignominious departure from the US car market in 2006, there have been any number of on-again/off-again rumors about the Volkswagen Phaeton returning to our shores. With that said, VW's aggressive goals in terms of worldwide sales dominance would seem to countenance all manner of new product; taking a second stab at a halo-luxury car for the US, included.
At least that's the gist of a new report from Bloomberg, which dangles the idea of a new Phaeton potentially being "shown to US consumers in January," or just in time for the 2014 Detroit Auto Show.
Short on specifics and citations, the Bloomberg report seems to rely on the expansionist behavior of VW as a whole over the last few years, and a few statements of positivity from VW CEO Martin Winterkorn. The publication quotes Winterkorn as saying, "A brand as large as Volkswagen needs a halo project in the upscale segment." Bloomberg also states that Winterkorn was "confirming" the Phaeton's return to the US.
The supposedly Detroit-bound Phaeton demonstrator could come in concept form, as a way of better judging public reaction to the reintroduction of the sedan. Pending a greenlight, the next-gen Phaeton is likely to share architecture with the Audi A8, with the potential good for a hybrid version, as well.