Would you buy a Mercedes-Benz if it were made in Mexico? That's what the German outfit is wondering, as it considers localizing production of its new budget model at a factory operated by Nissan, of which the automaker is a joint-venture partner.

According to a report from Automotive News, moving production of American-spec CLAs from Hungary to Mexico would protect Mercedes from currency fluctuations. "Mexico is the best location for the United States," Daimler Chairman Dieter Zetsche told AN. The CLA is also expected to become the brand's volume model in the US market, which makes North American production a logical move.

In the event that Mercedes approves the plan, Nissan would expand the capabilities at its Aguascalientes, Mexico plant, allowing production to begin in 2018.


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  • 66 Comments
      pickles
      • 1 Year Ago
      I think the problem with this idea is perceived value and prestige. Realistically, nothing Mercedes sells is THAT much better than a Honda or a Lexus. Arguably, it's poorer quality and more frought with issues. So, accepting that, unless you want a 7 seat wagon (which only MB sells), you could select any number of competitors and get essentially a similiar vehicular tool. So, if you WANT a Mercedes-Benz, you probably want to feel prestigious and show that you have certain tastes and values. Does a Mexican Mercedes offer that prestige? Does it offer perceived value? It seems unworth the risk for prissy old Benz but then again, unless it says "Made in China" on the bottom, most likely, people won't care.
      Avinash Machado
      • 1 Year Ago
      Noit a problem at all.Mexican auto workers are quite good.
      Jakes
      • 1 Year Ago
      Amm what about the Ford Fusion? Nissan Sentra/Versa, Dodge Journey etc? You know they are pretty good cars, Mexico has a high build quality, don't be racist that's so annoying!
        GR
        • 1 Year Ago
        @Jakes
        Actually, the Versa and Journey have horrible reputations. The Sentra is mediocre at best. I'll give you the 1st gen Fusion, but that was a Mazda-based car. The current Fusion is built in both the US and Mexico. Also, the Chryslers and VWs made in Mexico don't have a great reputation compared to other cars.
      elLuisRodríguez
      • 1 Year Ago
      Hate to break it to you, but BMW is seriously considering Mexico for 3 series production, not to mention that Audi already has a factory here, so that makes all three german premium brands; truth is Mexico is a great place for cheap workforce and NAFTA helps with the customs issues they may have and may help keep vehicle prices reasonable; besides, quality levels are rising, the Nissan factory in Aguascalientes just won the "Global Nissan President Award 2013", making it the best factory worldwide, and Ford's Fiesta has been doing excellent overall, just to mention a few. Mexico is getting there, besides, when Mercedes started production of SUV's in the US, their quality was awful, almost to the point of taking away Mercedes' reputation.
        Hello, Brian
        • 1 Year Ago
        @elLuisRodríguez
        The quality problems with the American-made M-Classes were not due to assembly. They were due to component quality. M-B was doing major amounts of cost cutting at the time (reflected in a steep fall in their reliability ratings at the time). That cost cutting was the impetus for building the M-Class in Alabama in the first place. While it is undeniable that those cars were not of the quality that people associated with M-B, it was not because of American assembly, but because of the cheapened components and designs that M-B used.
      Koenigsegg
      • 1 Year Ago
      no thanks
      Michael
      • 1 Year Ago
      I'm not buying a car that's been made in Mexico.
      ksrcm
      • 1 Year Ago
      I think I just bought, 20 minutes ago (if salesman agrees to my offer), a new Golf TDI. Why would I do that when 180 hp GTD is coming next year on a brand new platform? Because it is made in Germany. Next year ones will be built in Mexico. Now ... wait a minute. Please. No, I have nothing against a product being built in Mexico or anywhere else, I just want you to price it accordingly. You don't. Fine, I won't buy it. That's all. Same goes for people specifically asking their BMW sedan/coupe to be built in Germany. I don't know their motives, but I wouldn't let you charge me the same money for a BMW built in South Africa or China, for example. Pass some savings, then we can talk.
        • 1 Year Ago
        @ksrcm
        [blocked]
      Patrick
      • 1 Year Ago
      At least once a week some company announces a new investment in Mexico, and the crazy talk comes out. Obviously these companies are doing their due diligence, and their research indicates Mexico right now is in a sweet spot moment, offering quality at a good price. EVERY car made in Mexico has some US components, so this will indirectly create jobs in the US...and every one of these factories makes the whole North American region richer, increases income in the third largest trading partner (#2 in taking in US exports), and makes Mexico more stable and less inviting to organized crime...yet every week the crazy talk comes out when an investment in Mexico gets announced....*sigh*
        rjbx
        • 1 Year Ago
        @Patrick
        That's what some of us, jealous Americans do.
      • 1 Year Ago
      [blocked]
      pynch0n
      • 1 Year Ago
      I think we're over-thinking this. Sure there will always be some racist asshat that has something against Mexico and perceived product quality (even though the Mexicans that I personally know and grew up with are on average the most competent and hard-working people I've ever met), but really what it comes down to is that most people just want to be able to say that their German car was made in Germany, or Japanese car was made in Japan, or American car was made in America. It just sounds better at a cocktail party. Because let's face it, being obsessed with automobiles is a shallow enterprise, a first-world luxury.
        aatbloke1967
        • 1 Year Ago
        @pynch0n
        Ducman, it also used far, far lower-rent materials than the German model.
      DSF767
      • 1 Year Ago
      I am holding in to my mk6 GTI because they moved the mk7 production to Mexico. German cars should come from Germany!
      • 1 Year Ago
      [blocked]
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