New Chevy Silverado ad aims for the cowgirl market
It's a touching spot that tries to equate the connection someone feels to an animal best friend with the connection one has with a prized vehicle. We like the emotional direction Chevy's gone in, as it's quite different from, say, hearing a gravelly Denis Leary talk about the Ford F-150. And clearly, GM sees the need to market its new fullsize pickup to women in addition to men.
Still, this rural Chevy commercial has nothing on the Ram 1500 Super Bowl ad. Click below for the spot.
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