Chevrolet is continuing its marketing blitz during the launch of the new Chevy Silverado with another ad toting the new truck's safe towing capacity – even when you've got a "a 1200-pound passenger and 355 horses to get there."

It's a touching spot that tries to equate the connection someone feels to an animal best friend with the connection one has with a prized vehicle. We like the emotional direction Chevy's gone in, as it's quite different from, say, hearing a gravelly Denis Leary talk about the Ford F-150. And clearly, GM sees the need to market its new fullsize pickup to women in addition to men.

Still, this rural Chevy commercial has nothing on the Ram 1500 Super Bowl ad. Click below for the spot.


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  • 43 Comments
      vizcarmb
      • 1 Year Ago
      Reverse cowgirl
      protovici
      • 1 Year Ago
      All i noticed was a rear of a female. Not the truck.
        Gorgenapper
        • 1 Year Ago
        @protovici
        What truck?
        ngiotta
        • 1 Year Ago
        @protovici
        That's done on purpose... I mean, have you seen the new truck? It hasn't exactly gotten the "OMG that thing looks awesome!" response...
      Ryan C. Lawson
      • 1 Year Ago
      That's an ass.
      • 1 Year Ago
      [blocked]
      MONTEGOD7SS
      • 1 Year Ago
      Dat ass...
      • 1 Year Ago
      [blocked]
      Brian
      • 1 Year Ago
      Yeehaw
      Jason
      • 1 Year Ago
      I saw a couple of the new Silverado TV commercials last night on the MLB All-Star game, and I have to say I liked them. The new song they are using is good, even if it was commissioned by them instead of a 'big-name' one (smart move actually) and they really resonated with the lifestyle of their core buyers. I think it's a good starting point for a new approach.
        Thipps
        • 1 Year Ago
        @Jason
        They also gave me that warm cozy MURIKA feeling. Well played Chevy
      • 1 Year Ago
      [blocked]
        Chris
        • 1 Year Ago
        I take it that you're probably into the all natch-u-ral, "Trustafarian", hippy chicks who wear their hair in dreadlocks, bath once a week, roll their own cigarettes, and have hairy armpits and crusty, dirty feet. If so, then you're in luck because those types of girls often seem to have nice trust funds.
      Andy
      • 1 Year Ago
      Nothing new. GM trucks have always been designed for girls.
      Vien Huynh
      • 1 Year Ago
      nice butt
      Porschetr
      • 1 Year Ago
      Nice screen capture Autoblog!
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