Rare gems of automotive history are always popping up at the Bonhams auction at the Goodwood Festival of Speed, but the racecar you see above just made a little more history. This Mercedes W196R was driven by Juan Manuel Fangio to wins in the 1954 German and Swiss Grand Prix races, and when the hammer fell at auction yesterday, the $29.65 million price it fetched made it the most expensive car ever sold at auction. It's also earned the honor of being the most expensive F1 car ever sold and the most valuable Mercedes-Benz in the world.

Still battered by racing and time, this car in an important piece of history to both Formula One and Mercedes-Benz alike. According to Bonhams, Fangio's wins gave Mercedes its first back-to-back post-war Grand Prix victories, and it introduced F1 cars to fuel-injection, tubular spaceframe chassis and inline eight-cylinder engines. Robert Brooks, Bonhams Chairman, called this car the "most important historic Grand Prix racing car ever offered for sale."

Based on our own records, the Mercedes W196R came close to almost doubling the prior record holder for the most expensive car sold at auction, a 1957 Ferrari 250 TR Prototype that sold for $16.39 million at Gooding & Company's Pebble Beach auction in 2011. The Mercedes even came kinda-sorta close to the record price for a car sold privately, the current big seller being a 1962 Ferraro GTO built for Sterling Moss that went for a reported $35 million in a private sale last year.

Scroll down for more information about the Mercedes W196R F1 car, and be sure to check out the trio of images (including one of the car in action).
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FANGIO'S MERCEDES BECOMES MOST VALUABLE CAR EVER SOLD BY AUCTION (£19,601,500, US$29,650,095, €22,701,864) AT BONHAMS GOODWOOD SALE

The 1954 Mercedes-Benz W196R Formula 1 Single-Seater breaks the following auction world records:

-Most valuable motor car ever sold at auction
-Most valuable Formula 1 racing car ever sold
-Most valuable Mercedes-Benz


Automotive history was made at the Bonhams Goodwood Festival of Speed Sale today, when the car that took five-time champion Juan Manuel Fangio to the second of his Formula 1 world titles achieved a record-breaking figure of £19,601,500 (US$29,650,095, €22,701,864).

The car becomes the most valuable motor vehicle ever sold at auction, beating the previous record of £10,086,400 set by a Ferrari in 2011.

Robert Brooks, Bonhams Chairman, said: "I have handled some of the world's most desirable and important motor cars during a motoring auction career spanning five decades, but I have reached a peak today with this legendary Grand Prix car. It was a personal privilege to preside over the sale of this vehicle, which is not only one of the most significant motor cars of the 20th century, but also the most important historic Grand Prix racing car ever offered for sale."

Doug Nye, racing historian, said: "If he were here today Fangio would shake his head and smile his slow smile. He was a humble man, originally a mechanic from a potato town in Argentina – and he never forgot his roots. As a driver, he was simply a genius. As a man he had no enemies. He was universally loved, even by those he regularly beat on track. No standard-setting sportsman could have a better epitaph.

"Mercedes has long been recognised for the world-class quality of its products and in 1954/55 they set out to rebuild their reputation for automotive excellence post-war. With this W196 and its sports car sisters they did just that... and how!"

Video footage of the historic sale of this motor car will be available shortly.

The 2½-litre straight-8 W196 – chassis number '00006/54' – was the car in which Fangio won both the 1954 German and Swiss Grand Prix races. These great victories were the first two to be achieved in succession by the frontier-technology Mercedes-Benz factory Formula 1 team in its post-war racing comeback. Chassis '00006' also has special significance as the first open-wheeled 'slipper'-bodied post-war Mercedes-Benz to win a Formula 1 Grand Prix race.

The car's innovative design also marked the successful introduction to Formula 1 of the following technologies:

-Fuel-injected engine
-Mercedes-Benz all-independent suspension
-Multi-tubular 'spaceframe' lightweight chassis design
-All-round inboard-mounted brakes
-The in-line or 'straight-8' engine 'lay-down' configuration to minimise the car's overall height
-Power take-off from the centre of the engine's long 8-cylinder crankshaft to minimise vibration

The FIA governing body of international motor sport launched its first post-war Grand Prix regulations in 1954, demanding unsupercharged engines of no more than 2½-litres engine capacity. Mercedes-Benz – who had previously dominated Grand Prix racing in 1908, 1914 and from 1934-39 – missed the first two 1954 World Championship rounds in Argentina and Belgium, but made their shattering debut in the 1954 French Grand Prix at Reims-Gueux.

Their all-new W196 cars ran there in enveloping-bodied 'Stromlinienwagen' form, instantly setting new performance standards, with Juan Manuel Fangio and team-mate Karl Kling finishing first and second in both qualifying and the race. National media and the specialist sporting press trumpeted the same simple message: "Mercedes are back!"

After the W196 cars with their enclosed wheels proved difficult to place upon the more twisty venue of the following British Grand Prix at Silverstone, Fangio requested an open-wheeled W196 variant for the following German Grand Prix on the twisty 14.2-mile Nurburgring road circuit. Mercedes-Benz reacted instantly, tailoring new cars '00005' and '00006' to Fangio's recommendation.

It was in chassis '00006' that Fangio immediately won the German Grand Prix. He then repeated the feat in the following Swiss Grand Prix on the daunting Bremgarten forest circuit at Berne – storming round at uncatchable pace in '00006' to win by 58.7 seconds from Argentine compatriot Jose Froilan Gonzalez's out-classed Ferrari. This Swiss victory was Fangio's third in four Grand Prix races, and assured him of his second Drivers' World Championship title.


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    • 1 Second Ago
  • 16 Comments
      Seyth Miersma
      • 4 Months Ago

      test

      Claud
      • 1 Year Ago
      I just can't stand the front end...........
      Drakkon
      • 1 Year Ago
      I was watching the end of Le Mans one time, the yellow Corvette was nearly black with grime. I thought to myself, if I was a billionaire, I would buy that car right at that moment display it exactly how it finished.
      Rob
      • 1 Year Ago
      A thing of beauty. I like the asymmetrical front end.
      bleexeo
      • 1 Year Ago
      I'd buy that for a dollar!
      Buck
      • 1 Year Ago
      I think this is one case where if I could I would. I am typically pretty cheap but this car really appeals to me.
      GasMan
      • 1 Year Ago
      Here is how you break that down: Old race car $10M Race history $10M One of a kind $9M Fanzio Pixie Dust Still in the Seat $PRICELESS
      shopollie
      • 1 Year Ago
      Here is the video of the bidding - http://m.youtube.com/watch?feature=plcp&v=psYoMNEZuCY
      d.hollywood
      • 1 Year Ago
      Has the "retro-steampunk" vibe...and that perfect "patina". She's a beauty. Will it crank?
      Jon Steelman
      • 7 Months Ago
      this one's for Federico - see the pic and story at the top. i don't know if this is a sign of insane collecting of rare motor cars, or inflation, or a little of both.
      jf.bouchard
      • 1 Year Ago
      Why wouldn't Mercedes buy this car to put it in their private museum?
        Cayman
        • 1 Year Ago
        @jf.bouchard
        Because their not in the business of collecting cars, it would have cost than more than $29.15M (who knows what it would have gone up to), and if they started going out and buying up every significant Mercedes they would start taking on pretty significant losses. If I owned stock in Daimler, I wouldn't be too happy if they started trying to corner the market on old cars. You may get some publicity benefit out of couple, but at $30M I seriously doubt it makes much sense.
      me
      • 1 Year Ago
      This just shows that the rich get richer every year the highest car at action number goes up
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