Honda's wonderfully simple, fun ads are not in short supply right now. We showed you Hands, the followup to 2003's The Cog, last week. If you haven't had a chance to look at those two great videos, we strongly encourage you to head over that way and give them a watch.

The latest minute-long commercial is a bit more dear, though. And while it may be in Japanese, it's still a cool look back at Honda and its car-building history.

This is also a great video if you're a fan of odd, vintage Japanese vehicles. Honda's T360 and a few old Civics are featured heavily, although we can't help but notice that a few very big names are missing. Where's the NSX or the S2000? How about the original Insight, a car so revolutionary it still has a cult following today? Honda has made some great cars, we just wish it'd show off more of them. Check out the video below.



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  • 34 Comments
      GR
      • 1 Year Ago
      While the ad does not include performance models like the NSX and S2000, the ad actually takes a humble tone so it may have left them out on purpose. I understand and speak Japanese and can tell you that the ad starts by talking about Honda's humble origins. The point of the ad wasn't to show model diversity or performance, but a commitment to making automobiles because "Honda likes cars". After all, the ad was to mark the 50th anniversary of Honda Motor Corp. Also keep in mind that the ad was for Japan and over there, cars like the last one (N-One) shown are the most popular sellers.
        • 1 Year Ago
        @GR
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        wrxfrk16
        • 1 Year Ago
        @GR
        True, though it is bit odd that the S500 and S2000 are left out. Whilst they had bikes and trucks, the S500 sports car was Honda's first production car, and the S2000 was meant to pick up where the S800 last left off. Though then again, with the S2000 being a few years out of production itself perhaps the full circle aspect of it was slightly lost to time...
      • 1 Year Ago
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      Peter
      • 1 Year Ago
      Honda: Specializing in ugly little sh!t box appliances since 1959
        dea5787
        • 1 Year Ago
        @Peter
        What a stupid comment. And where did you get 1959 from?
        • 1 Year Ago
        @Peter
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          • 1 Year Ago
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          aatbloke1967
          • 1 Year Ago
          You're referring to low volume production numbers, not a limited run. A limited run means that a car is produced for a short, pre-determined period of time. The NSX was a low volume production model, but it was in production for well over a decade. The Civic Type R was also available in Europe, as was the Accord Type R, but neither were limited run machines.
          aatbloke1967
          • 1 Year Ago
          Neither the NSX or the Civic Type R were "limited run stuff". Even so, I don't think either one fits within the scope of the message Honda is embracing here. The commercial pertains to the Japanese domestic market and features select brad-and-butter vehicles Honda considers to be significant or game-changing domestically - the original Civic, City, Stepwgn and Fit were all huge successes for Honda in its home market.
          aatbloke1967
          • 1 Year Ago
          Carguy1701 - I never refer to the US market in my posts, unless I specifically say so. My posts in this thread are no exception.
          • 1 Year Ago
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          • 1 Year Ago
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      Scooter
      • 1 Year Ago
      As a very happy CR-Z owner, its really strange to me what Honda does as a company. Before you thumbs down me for saying I like my CR-Z, I do agree with people that, like me, wonder where exactly Honda is heading. Acura/Honda simply trail behind the competition very often and its so strange for a company that has the potential and know-how to be well ahead. S2000 was quite a sleeper hit, because for the most part, on lookers have never understood how quick and nimble the car actually was ( even if it was scary in the rain). I think a massive redeeming factor for Honda could be a variation of CR-Z, one fast and one hybrid. But sadly, like so many companies these days, if the "factory line" can't sell 30,000 units a year, the company usually axes the model. Then of course you get left with, what I like to call, "universal vehicles". Vehicles whose only goal is to sell an infinite number of "copies" to the public. A guy driving a Nismo 370Z got out his car at the bank, walked around the car, and then told me he really likes the CR-Z and said he stopped looking at Honda because they weren't making anything "sharp" anymore. Civic Si is a solid performer, but its looks are dull, its interior is behind the times and very forgettable. Dare I say that its MT only probably causes it to lose some potential buyers as well. Point is, Honda needs to get it together. They need to stop pushing out these generic, "behind the times" cars that get a trunk chrome band and are relabeled "20XX". Seriously, Civic loses the style competition by far. Accord loses appeal with me with the reflector rear lights and Lexus knock-off face. Honda needs to ignore the "universal car" market a little more and focus on bringing "fun" back to the line up. They can keep pumping out a ka-jillion Accords and Civic's, but they need to win back the respect of the enthusiast crowd.
        King of Eldorado
        • 1 Year Ago
        @Scooter
        You're no doubt correct that Honda could sell more Civic Si's if it added an automatic version. That's probably even more true for the Acura ILX, which only comes in arguably underpowered 150 hp or hybrid automatics, or a 201 hp manual-only version. The seemingly obvious marketing moves would be to add a 201 hp automatic ILX and an entry-level 150 hp manual "sport" edition.
        wem1000
        • 1 Year Ago
        @Scooter
        Great comment and couldn't agree more. I've owned 5 Honda vehicles: 96 Integra LS, 98 Integra GSR, 00 Integra Type R, 06 Civic Si and lastly 07 S2000... I loved all of those cars - The Type R did everything well. The Si was an amazing bounce back from the previous hatchback nightmare - the K20 in that civic was an absolute screamer. The S2000 had the best driving position, steering and shifter of any car I've ever driven still to this day. Recently however, their offerings are noting short of soulless. Numb steering, heavy, bad interior quality/interior styling, awful exterior styling... I just don't get what they're trying to do. I thought the FR-S would give Honda a kick in the pants - some kind of wake up call that a small fun RWD car can sell well but that doesn't seem to have registered with them either. I'm dying for a reason to go back to one of Honda's cars, but there's nothing right now or anything on the foreseeable future that would bring me back... sad because I truly love the brand.
        wrxfrk16
        • 1 Year Ago
        @Scooter
        I agree with you up to the S2000 being scary in the rain. Personally, I find my AP2 to be an absolute riot in the wet. Tail happy but the chassis is so good you just drive through its wagging, almost makes up for having to put the top up. Honda definitely needs to recapture what made it Honda though, and that thread was passion and enthusiasm. Hell, they came from bikes, their earliest production car was the S2000's inspiration the S500. Driving is in Honda's DNA, and at least to me that's what set them apart from the rest. They made solid cars, but they had that bit of enthusiast edge to them. The Honda's drove just a bit better, were just a bit sharper than Toyota. Their engine choices were just a bit more aggressive, a bit more rev happy and powerful than you'd expect. As much of a following as the Civic has, look to V6 manual Accords. Almost every generation was surprisingly quick compared to the competition, surprisingly good to drive for a regular, four door sedan. That is what's disappearing from the lineup at an alarming rate. The NSX is gone, the S2000 is gone, the Civic Si is still a great drive and has a delightful gearbox but the Civic its based on is getting really, really dull. It is definitely that vein of enthusiasm that ran through the company that made their cars so good, and it's really what they need to rediscover if they don't want to become Toyota's doppelganger...
      Rob
      • 1 Year Ago
      If Walmart made cars the Civic would be it's flagship.
        bK
        • 1 Year Ago
        @Rob
        more like geely or kia
        • 1 Year Ago
        @Rob
        [blocked]
        Me
        • 1 Year Ago
        @Rob
        Do yo really love lamp or are you just saying that?
      justin
      • 1 Year Ago
      honda makes more interesting ads than they do cars
      shell
      • 1 Year Ago
      Poetic and delicate. As an aiku. Poor muscle boys can't understand. I love Honda
      Richard Nygaard
      • 1 Year Ago
      Hmm, kinda borring.
      INCREDIBLE BOB
      • 1 Year Ago
      THEY KEPT TRYING I personally saw a dock full of Honda 600s, circa 1971, in San Francisco, waiting to be shipped to Hawaii after their dismal failure to sell in California. And I helped a friend buy a Corolla when the waiting list for the first 4 dr Civic was many, many months
        zoom_zoom_zoom
        • 1 Year Ago
        @INCREDIBLE BOB
        Flip it, imagine Cadillac trying to sell a 7 liter V8 Sedan De Ville land yacht in Japan.
          anon
          • 1 Year Ago
          @zoom_zoom_zoom
          I actually say a 1970's Cadillac in St. Peter's Square in Vatican City in 1972-it looked ENORUMUS!!!!!!!!!
      zoom_zoom_zoom
      • 1 Year Ago
      I really like that Honda N-One. If Fiat can sell the 500 here, Honda should sell the N-One.
      • 1 Year Ago
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      TangoR34
      • 1 Year Ago
      I saw a 2nd Gen Hodna Civic when I was in Kenya. I was hyped like kid with ADHD
        • 1 Year Ago
        @TangoR34
        [blocked]
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