During an event in Ann Arbor, Michigan today, Hyundai officials confirmed that the updated 2014 Equus sedan, which goes on sale this week, will be priced from $61,000, *not including $920 for destination. That price is for the base-level Signature version; the upgraded Ultimate trim will carry a base MSRP of $68,000. Both prices represent a $1,750 increase over the 2013 model.

Hyundai introduced the 2014 Equus at this year's New York Auto Show, and while it hasn't been vastly reworked, there are a few thoughtful updates both inside and out. For starters, there's a restyled grille flanked with standard LED fog lamps, as well as new 19-inch alloy wheels. Inside, Hyundai has fitted a new instrument cluster and center stack, as well as more premium wood trim.

There's more technology inside the Equus, as well. The instrument cluster now benefits from either a 7.0- or 12.3-inch LCD information screen, and there's a 9.2-inch display in the center of the dash. For rear seat passengers, there are dual 9.2-inch monitors, as well as redesigned console controls.

The Equus' 5.0-liter Tau V8 with 429 horsepower remains unchanged for 2014, as does the eight-speed automatic transmission. What's more, Hyundai says that ride and handling attributes have been improved, which is something the car sorely needed, as we found out during our long-term test of the 2011 model.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 107 Comments
      jtav2002
      • 1 Year Ago
      Not sure why people hate on this car. It's a good value for what you get. Sure, if you're someone who cares about the emblem on the front of the car then it's not for you. I've seen a few on the road so there are obviously some luxury owners out there who don't care as much about what emblem they're showing off. Don't want it, don't buy it. As with anything else. People always complained Hyundai built crappy boring cars. Now they have an overall good lineup along with RWD performance coupes and RWD 429hp sedans and people still complain.
        Todd Fleming
        • 1 Year Ago
        @jtav2002
        It's lipstick on a pig. meaning its a Hyundai. they need at least 5 more years to prove any quality jump in my eyes. I still dont see a 10 year old Hyundai driving around which leads me to believe they are not the quality they say they are. Hyundai is in the same boat as GM, some type of negative they'll have to deal with forever. GM will not loose the Government Motors statement, Hyundai wont loose the cheap junk statement.
          whatamooseiam
          • 1 Year Ago
          @Todd Fleming
          Conquest sales (taken mostly from past Honda/Toyota owners) in the past few years says you're wrong. Only in areas where people don't know better still fell that way. Get with the times. People in my area were saying this about Hyundai 5 years ago...not anymore. It's you, it seems, who need to play catch up.
        express2day
        • 1 Year Ago
        @jtav2002
        The Hyundai name. It is not a brand associated with "luxury" and one of the main reasons people buy have traditionally purchased luxury cars, whether they admit it or not, is brand image. However times are changing and especially in this still difficult economy for too many people, buyers are more open to choosing "value" (perceived or actual) brands like Hyundai instead of more "show off" brands. The question is, when this economy finally does turn itself around will Hyundai and Kia be left in the dust as more people go back to being brand snobs again?
        M5_4_life
        • 1 Year Ago
        @jtav2002
        It's not the car, it's Hyundai adamantly trying to use Salvation Army nameplate to battle with the Macy's, Neiman Marcuses of the autoworld. It will take a long time and the economy to tank before it's accepted in the luxury segment. If I wanted a luxury car and was shopping Merc, BMW, Porsche, you really think I will cross-shop Hyundai if I'm that vain? Think about it! They should rather create a separate nameplate like crappy Toyota, Honda and Nissan did and maybe they get there faster than now.
          Dmitriy Markelov
          • 1 Year Ago
          @M5_4_life
          I like my 2007 530i a good bit but I enjoy driving my 2011 Genesis Coupe a lot more. I'm looking forward to the redesigned Genesis Sedan and I'd jump on an Equus in a heart beat.
      Koenigsegg
      • 1 Year Ago
      who the hell would spend 61k on a HYUNDAI? knock off mercedes smh
        drcvr
        • 1 Year Ago
        @Koenigsegg
        LOL and you think TESLA is a deal ?
          m_2012
          • 1 Year Ago
          @drcvr
          Yes. Not having to pay $4 a gallon for gas, only to throw $3 of that gallon away is worth lots. Also, not funding terrorism is a good thing. Oh, and not having to go to stealerships every 5,000 miles for more foreign oil or having to fill up at gas stations is worth it too.
      Scooter
      • 1 Year Ago
      The real challenge with "Equus ownership"... is explaining to people "why you bought a $60,000 Hyundai."
      z28ssx
      • 1 Year Ago
      No one wanted the $60k VW, why on earth would they think someone would want a $60k+ Hyundai? For $60-70k I'll take a CTS-V sedan.
        express2day
        • 1 Year Ago
        @z28ssx
        While the VW Phaeton started in the mid-$60s, that was as much as ten years ago. In 2013 dollars, that would be $80K+ which is about $20K more than the Equus. I think a problem with the Phaeton was that it was too close in price to the similar Audi A8. At least the Equus has a half-decent sticker price advantage over similar luxury brand competition. It's just a matter of getting over the Hyundai name for a luxury car.
        Dmitriy Markelov
        • 1 Year Ago
        @z28ssx
        So you want a smaller less luxurious car? Good for you but that won't work for everyone.
        BrianD
        • 1 Year Ago
        @z28ssx
        Different car entirely
        Tourian
        • 1 Year Ago
        @z28ssx
        Inflation. 60K is less money now then it was when the Phaeton came out..
      fx16gts
      • 1 Year Ago
      I\'m sorry, but this car doesn\'t do anything for me. It\'s a poor excuse for a Mercedes...BMW...Lexus..........Infiniti. This car interior would not last a good 8 years..... or maybe 5 years for that matter..lol
        • 1 Year Ago
        @fx16gts
        [blocked]
          fx16gts
          • 1 Year Ago
          No i\'m not bashing Hyundai, but if you will read the long term review of the Equus it stated that the interior suffered extreme wear after 25000 miles.
          joeski
          • 1 Year Ago
          As a 2012 owner, and at 20K miles there is nothing to worry about unless your using it as a Taxi!
      Ron Faldik
      • 1 Year Ago
      For a Hyundai ? I thought we were long past April Fools !
        Rob
        • 1 Year Ago
        @Ron Faldik
        Acura sells a tarted up Honda Accord (RLX) for 60k and the hybrid SH-AWD will add another 6k to that.
      knightrider_6
      • 1 Year Ago
      Why would anyone buy this when they can have similarly equipped 7-series for $120,000? Sure, the 7-series doesn't look as luxurious inside, but at least it allows you to be a douche bag.
      Zvingo Zvigo
      • 1 Year Ago
      BMW 550i 62K Mercedes E550 4Matic 61K Audi A7 60K And same 61K in Hyundai? really?
        Brex
        • 1 Year Ago
        @Zvingo Zvigo
        I'm guessing that if you match them up content-for-content, the Hyundai would be much less expensive.
        frostillicus80
        • 1 Year Ago
        @Zvingo Zvigo
        No kidding. I do not have anything in particular against Hyundai, but I just cannot imagine someone paying $70K for one.. Of course that does not mean it does not happen. The times, they are a changin.
      Scooter
      • 1 Year Ago
      I really get a laugh out of the "chauffeur" features in this thing... I want to meet the clown getting driven around in this thing.
      Tom
      • 1 Year Ago
      Yikes. You want how much for a Hyundai?
      Jonathan Wayne
      • 1 Year Ago
      The Equus is a pretty awesome car. My dad came close to buying an Ultimate last month until I talked him out of it. I told him unless he had a chauffeur it would pretty much be a waste. Anyone who talks badly about this car has never ridden in one or been in the back. The back is phenomenal, for any car, at any price. If they threw another $5K to$10K into the materials and whatnot it would kill everything out there, easily and still be under $80K.
      Luis A. Martinez
      • 1 Year Ago
      Way more car than a Cadillac XTS or wherever the name is,base on and old Opel design and Impala chassis for almost that much or even more.Here is a real rear drive V8 just like they let customer believe in couple years ago and know they are so behind using old technology on a V6
    • Load More Comments