Every now and then, there are moments when a certain reporter concludes he should've studied a bit harder during his four years of high school French. This is certainly one of them. French automaker Renault figures it can improve both sales and exposure of its Zoe electric vehicle by appealing to the hyper-connected set by releasing an app specifically for users of Apple's iPad tablet computers, with an Android app soon to follow. Renault is promising "an astonishingly life-like virtual environment" with its app, including views from every imaginable angle and answers to any lingering questions about the EV.

The bad news is that the app is available on Apple's App Stores site in Western Europe but not for US users, which makes sense, since Renault doesn't sell any cars stateside (that's the lasting effect of Le Car, folks). The good news is that Renault released a 47-second video on Vimeo outlining what the app does. Unfortunately, it's in French. C'est la vie.

Renault started producing the all-electric Zoe last December, with pricing set at the equivalent of about $17,500 after French government incentives are factored in. Renault, along with sister company Nissan, has invested about $5 billion in electric-vehicle technology. You can find Renault's really short press release below. Yes, it's in English.
Show full PR text
ZOE in tablet form

Making its debut on iPad, and soon on Android tablets, the Renault ZOE application opens your eyes to a world of experiences.

Renault ZOE is now in your hands, thanks to an all-new app. Dive into the world of the full-electric city car and its seductive mix of technology and ecology.

Just like a video game, enjoy ZOE in an astonishingly life-like virtual environment. Check it out from every angle, zoom in, hop inside, and get answers to all your questions from our experts.

The new app, easy and fun to use and packed with information, is available now in the AppStore* and soon on Google Play.

*Available in AppStores in Germany, Austria, Belgium, France, Italy, Netherlands, United Kingdom and Switzerland.


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    • 1 Second Ago
  • 5 Comments
      DaveMart
      • 2 Days Ago
      Non Francophones can rest easy in the knowledge that the video says sod all. Apparently the app is going to answer such searching questions as if electric car drivers will be able to charge at home, and if there is a charging network. I was rather hoping that some ABG contributors would get down to studying basic English comprehension, way before worrying about French....
      DaveMart
      • 2 Days Ago
      Zoe registrations in June: France: 762 Germany: 228 Austria: 88 The Low countries (Netherlands, Belgium, Luxembourg): 51 Spain: 33 Denmark: 14 -------------- Total: 1176 zoehttp://renault-zoe.forumpro.fr/t1113p255-chiffres-d-immatriculations- We have not got figures for Italy, and Russia, and some other small countries. I think that is not too bad, although hardly wonderful. I would expect sales particularly in the Netherlands to take off over the next couple of years, as it will have complete fast charging point coverage by 2015: http://www.dvice.com/2013-7-10/netherlands-roll-out-largest-ev-charging-network-planet
        DaveMart
        • 2 Days Ago
        @DaveMart
        I've also managed to dig out the sales of the Renault Kangoo van for June 2013, which is a category which does not exist as yet in the States for small electric vehicles: Véhicules électriques utilitaires légers (VUL)Ce segment enregistre également une hausse significative . Les chiffres ont été dopés par les ventes du Renault Kangoo ZE qui enregistre 335 immatriculations en juin 2013, soit + 260% par rapport à juin 2012. Ce modèle représente à lui seul 75% du segment. En France, sur les six premiers mois de l’année 2013, les ventes de véhicules électriques particuliers (VP) ont progressé de + 215% et les véhicules utilitaires électriques légers (VUL) de + 177% par rapport au premier semestre 2012. Sur cette période les ventes de VP passent en effet de 2 013 à 4 779 et les ventes de VUL de 207 à 445.' http://www.7pm-auto.fr/wp-content/uploads/2013/07/AVEREFRANCE_cP_DRAFT_BAROMEt_REJUIN-2013_V4.pdf These figures are for France only, not most of Europe as in my above post for the Zoe, and the high spots are that the Kangoo ZE had 335 sales in June 2013, and had 75% of this market in France.
      Spec
      • 2 Days Ago
      Build a convertible version of the Zoe and bring it to the USA. KTXBYE
      Marco Polo
      • 2 Days Ago
      According to Carlos Ghosn, Renault-Nissan's total investment in electric technology is nearer $ US 12 billion. Zoe is proving to be a worryingly slow seller. Renault had great hopes for Zoe, but the European market has been slow to respond. More worrying is the slow acceptance of the excellent Kangoo ZE, despite massive assistance from the French government, sales outside France are proving virtually non-existent. This is not good news for Carlos Ghosn, any lesser man would have panicked, but the resistance to the introduction of EV's in Europe, seems to have made him only more determined to continue with his dream of mass-produced, volume selling EV's. As long as he can continue to generate sufficient profits from Renault-Nissan's ICE models, (and pay satisfactory dividends), he can continue to fund his crusade. Hopefully. since the Renault Zoe is still relatively new, sales may yet improve.