Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric may be looking at a pretty substantial price cut. The Detroit News is reporting that Ford will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf, which received a big price cut for 2013 down to $28,800.

Ford has already admitted to having low expectations for the car's sales and massive rebates were reported earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV, Fiat 500e and the Chevrolet Spark EV.


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    • 1 Second Ago
  • 78 Comments
      Scooter
      • 1 Year Ago
      I totally forgot about this car.
      ferps
      • 1 Year Ago
      If I were Ford, I would offer the same deal that Chrysler is offering with the Fiat 500e: give people a couple of days a year that they get a free rental of a gas-powered car for road trips.
      Sean Smith
      • 1 Year Ago
      I think that's great for ford, but why not lower the price of the regular focus??
      ammca66564
      • 1 Year Ago
      Those danged uninformed plebes can't even be pushed into electrics with bribes of $7500! Curses!
      Bruce
      • 1 Year Ago
      but...but... I thought electric cars were the wave of the future - that everyone would be lining up to buy them! How can this be? Surely it can't be that even with huge tax credits (i.e. "spreading the wealth around") these things still aren't cost competitive with those evil "fossil fuel disposal units"?
        JakeY
        • 1 Year Ago
        @Bruce
        You completely missed the point. The issue with the FFE is that it stickers for ~$10k more than its competitors without offering anything significantly better (only exception is better styling, but a huge negative is the FFE has the battery taking up the trunk area). With the base Leaf being only $29k, few people are going to be looking at the FFE. The Leaf is actually selling really well this year.
        Richard Trevino
        • 1 Year Ago
        @Bruce
        Bruce they would be lining up if the car companys would just build and electric car that looks like a car and not a uglyier version of there gas cars
          Ziv
          • 1 Year Ago
          @Richard Trevino
          Jesse, yeah I did it on purpose to point out how ubiquitous a lot of these errors are. It isn't just your/you're or mute/moot, there are around 8 or 9 major mistakes people make, and if they had the mistake pointed out to them, they wouldn't be doing it here any longer. More importantly, when they email their colleagues and bosses, they wouldn't look ignorant where it actually matters! The wink at the bottom was supposed to be enough to make it obvious what I was doing. A sarc tag didn't seem appropriate.
          brotherkenny4
          • 1 Year Ago
          @Richard Trevino
          I don't get the down votes. Or, the blast from BB. He must be off his meds. Your point is a commonly held view in my opinion.
          bo_blutz
          • 1 Year Ago
          @Richard Trevino
          there? THERE??? THERE???????????? English mother f-er...Do you speak it, mother f-er?? (in a Sammy J voice)
          Spec
          • 1 Year Ago
          @Richard Trevino
          Uglier version of their gas cars? It looks exactly the same!
          Marcopolo
          • 1 Year Ago
          @Richard Trevino
          @ bo_blutz Calm down, I don't agree with his comment either, but a typo's just a typo ! Nothing to get excited about.
          Ziv
          • 1 Year Ago
          @Richard Trevino
          I don't know, Marco. Sometimes I think if a substantial portion of the people posting stuff would go full School Teacher on each other, it would do us a world of good in the long run. If your trying to impress your boss and co-workers with your memo, it wouldn't hurt to loose any stupid errors. Their going to be a lot more impressed if you get the details right, and our not mentioning these errors allows the horrible spellers among us to think they are spelling it correctly. It is probably a mute point, though, given how many people can't spell to save there lives... ;-)
          Jesse Gurr
          • 1 Year Ago
          @Richard Trevino
          Ziv, Did you make those typos in your post on purpose to make a point? I agree that education is important and needs to be taken seriously. I've heard stories about kids in high school turning in reports where they used text message spelling instead of actual words. The new generation coming up will be used to text messaging instead of writing words.
      • 1 Year Ago
      [blocked]
      Wills
      • 1 Year Ago
      Here whats interesting - Unlike GM, Ford builds the Focus EV on the same line as the regular Focus and the ST... their able to build based on demand, rather than having an entire plant devoted to a single vehicle (volt + others).
        • 1 Year Ago
        @Wills
        [blocked]
        Sasparilla Fizz
        • 1 Year Ago
        @Wills
        Actually Ford is not able to build to demand. The Focus EV's electric platform were designed and are built by a Canadian supplier named Magna (it was pitched to Ford management when they didn't have a plug-in offering on the horizon and Ford signed up) - Ford can only build a limited number of these vehicles because Magna can only build a limited number of EV platforms. This is also why there is not trunk space in it. Magna put the inverter in the trunk because they didn't who might "buy" their EV platform and putting it in the trunk made it fit in more potential vehicles. If Ford has designed it from the ground up they'd have a trunk. This was a "get us through till we can do something serious" vehicle and in light of the situation at the time a good choice by Ford Management. http://money.cnn.com/2009/03/20/autos/ford_electric/index.htm
        • 1 Year Ago
        @Wills
        [blocked]
        Spec
        • 1 Year Ago
        @Wills
        I'm pretty sure that GM builds Volts on the same assembly line with other models. And Nissan does the same with the Leaf.
          Julius
          • 1 Year Ago
          @Spec
          @ Laser - an interesting observation: "green" cars are often bought on the coasts - witness the Prius leading sales in California. That said, I've seen not one, but TWO "VaporVolts" in rural Iowa... and I'm talking among the cornfields, not in the cities.
        thatitaliankid321
        • 1 Year Ago
        @Wills
        the GM Volt plant in Detroit/Hamtramic MI also makes the Chevy Impala, Chevy Malibu, Opel Ampera (Volt), Vauxhall Ampera (another Volt), and the Holden Volt (another volt)
        bo_blutz
        • 1 Year Ago
        @Wills
        The Volt is made in DET! The Focus is close enough. The mild hybrid GM cars are built on the same line as non-mild hybrid cars. Not that I care. Just facts.
          brotherkenny4
          • 1 Year Ago
          @bo_blutz
          Detroit is great, just don't get caught on the street at night, otherwise yes, Detroit is great. They will show us the way. I predict everyone will want to move to Detroit.
      Gordon Chen
      • 1 Year Ago
      It's not just price. It's the inflated MPG claims (which take longer to fix). With modern day Internet and the real world mpg information out there, it's easy to see why hybrid lovers are not digging the car.
        Spec
        • 1 Year Ago
        @Gordon Chen
        Dude . . . this is an electric car.
      Avinash Machado
      • 1 Year Ago
      Looks like a beauty queen compared to the Leaf.
        • 1 Year Ago
        @Avinash Machado
        [blocked]
        BraveLil'Toaster
        • 1 Year Ago
        @Avinash Machado
        Funny, my wife never hears that sentiment when people notice her Leaf. She hears things like "I've never seen a car like that before. What is it?" "That looks different." and even "Cute car" or "Neat headlights". Maybe it's because we're Canadian or something.
      Spec
      • 1 Year Ago
      THE EV PRICE WAR CONTINUES! Woo-hoo! This one is pretty impressive because the FFE is available everywhere and not just in the ZEV states. Look at this list of reasonably priced EVs now: Nissan Leaf Fiat 500e Chevy Spark EV Ford Focus EV Honda Fit EV And you can get good deals on the Volt, Mitsubishi-i, and Toyota RAV 4 too.
        paulwesterberg
        • 1 Year Ago
        @Spec
        Compared to the volt & leaf the availability is still limited to certain markets. I think that there is one FFE owner in my city. The closest dealer selling the FFE(via autotrader) is just beyond the vehicles range, and in Illinois where they have crazy high sales taxes.
          Sir Duke
          • 1 Year Ago
          @paulwesterberg
          Car Buying 101: If you are not registering the vehicle in Illinois, you don't have to pay the taxes in that state.
      • 1 Year Ago
      [blocked]
        Spec
        • 1 Year Ago
        I'd like to believe that but I don't. Batteries are expensive. However, I'll say "Soon, the total cost of ownership will be clearly lower than gas cars."
      vizcarmb
      • 1 Year Ago
      sucks to be an early adopter
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