2012 Ford Focus Electric
  • 2012 Ford Focus Electric
  • 2012 Ford Focus Electric front 3/4 view

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  • 2012 Ford Focus Electric
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  • 2012 Ford Focus Electric
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  • 2012 Ford Focus Electric
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  • 2012 Ford Focus Electric grille

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  • 2012 Ford Focus Electric wheel

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  • 2012 Ford Focus Electric wheel detail

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  • 2012 Ford Focus Electric interior

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  • 2012 Ford Focus Electric rear cargo area

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  • 2012 Ford Focus Electric rear cargo area

  • 2012 Ford Focus Electric
  • 2012 Ford Focus Electric rear cargo area

Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric may be looking at a pretty substantial price cut. The Detroit News is reporting that Ford will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf, which received a big price cut for 2013 down to $28,800.

Ford has already admitted to having low expectations for the car's sales and massive rebates were reported earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV, Fiat 500e and the Chevrolet Spark EV.


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