The "buy our product and leave your mundane life behind" call to action is a time-honored marketing trope for all kinds things, from light beers (any of which are capable of turning your sleepy weeknight into an impromptu supermodel-infested club outing) to hair replacement solutions (just look at how confident that guy looks while water skiing!). But few do this zero-to-hero, take-control-of-your-destiny schtick as well as the auto industry.

Case in point, this new HSV ad for the 580-horsepower Gen-F GTS, Australia's latest and greatest high-powered Holden sedan. This indulgent two-minute long television urges Aussies to cast off the shackles of their everyday lives and take a stand by taking a seat – behind the wheel. Yes, it's pretty clear that we're being manipulated, but when the manipulation looks and sounds as fierce as all this, well, we're willing to temporarily unplug our brains and give in... if only for a moment. If you're keen to do the same, scroll down to view the video.


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    • 1 Second Ago
  • 70 Comments
      Skylar Ross Toups
      • 2 Years Ago
      Amazing marketing, they did a great job of relating to everyone in that advertising even if they only used men (minus the dancing women), as a gay man I appreciate this kind of ad over ones from other car makers who use women who are supposed to be sexy and to me it just seems forced (Fiat 500 Abarth pops into my mind.) The advertising companies that hold accounts with the car makers here in the US should take note.
      G Prodigy
      • 2 Years Ago
      Holden is so much cooler than Chevy marketing and redesign wise....this is ridiculous
        Sir Duke
        • 2 Years Ago
        @G Prodigy
        Holden is so much more MARGINAL than Chevy. Nothing in Holden's arsenel measures up to Camaro, or Corvette. Maybe you forgot that they are Chevrolets too. When you make every bit of 3 or 4 models, making them cool is a lot easier than having to make 15 or 20 cool models. Take the Chevy SS for example, the design works for the demographic of whom can afford to buy that car. I am in my 50s, the SS in metallic gray works for me. The HSV is bordering on garish and ricer like, doesn't work for me. Drop the LSA into the SS and hang some rosary beads form the rearview mirror, and you have the ultimate SLEEPER. In the HSV, you can't sneak up on anyone.
          Sir Duke
          • 2 Years Ago
          @Sir Duke
          Julius, I think you have a comprehension problem. I like Holdens, I am just not that fond of the either the HSX or the Vauxhall VXR's styling. Just too juvenile. I like the SS more than I do the HSV (appearance-wise). but americans have a way of whining for things they can't have, and everything that they can't have is somehow cooler than what's available to them. I love it that Australians seem to get the impression that without Holden, there would be no Camaro. The reality is, There was going to be a Camaro, Holden just happened to have a usable platform at the time it was needed. See the next Gen. Camaro, went with the ATS platform. It how these companies do niche market cars. The Corvette gets its own platform, everyone else shares. What spot is Buick in? All Buicks except the Regal are posting good to great numbers when compared with their competitors. Enclave - 5,922 Encore - 2,280 LaCrosse - 3,999 Regal - 1,383 Verano - 4,489
      PE
      • 2 Years Ago
      Nice vehicle. This would have been great as the Chevy SS.
      Erwin Chong
      • 2 Years Ago
      Chevrolet SS-SS?
        • 2 Years Ago
        @Erwin Chong
        [blocked]
          John
          • 2 Years Ago
          SS-396? Slightly larger bore LS3 SS-427? Equipped with the LS7 SS-SC? Supercharged Varient SS-TC? Turbo Varient
          • 2 Years Ago
          [blocked]
      • 2 Years Ago
      [blocked]
      Mr Sled
      • 2 Years Ago
      Just take my $ already. Sold.
      tool0117
      • 2 Years Ago
      "cars that sound wicked" much better sales pitch than the crap we get here in the good ole' USA
      • 2 Years Ago
      [blocked]
      Ajay Dionysus
      • 2 Years Ago
      Why didn't Chevy give the SS those LED tail lights?
        Daniel D
        • 2 Years Ago
        @Ajay Dionysus
        HSV isn't Holden or GM. HSV did their own design. To use it on the Chev SS, GM would have had to come to a deal to purchase them from HSV.
          smokey
          • 2 Years Ago
          @Daniel D
          Daniel is absolutely correct, HSV are NOT part of Holden, and certainly not GM. Aaron, you might want to do some research, they are very different to in-house tuners like M, AMG etc. GM has no authority to use any unique HSV components, then again, most of hsv's components are just purchased from GM under licence.
          Tom
          • 2 Years Ago
          @Daniel D
          I like phils answer the best.
          • 2 Years Ago
          @Daniel D
          [blocked]
          • 2 Years Ago
          @Daniel D
          [blocked]
          Tom
          • 2 Years Ago
          @Daniel D
          Doesn't HSV stand for Holden Specialty Vehicles?
          Daniel D
          • 2 Years Ago
          @Daniel D
          For Aaron the diplomat. http://en.wikipedia.org/wiki/Holden_Special_Vehicles Now unless you have some evidence to actually prove I am wrong, I would suggest you are one of those people who always has an opinion, but no one wants to hear it.
      miketim1
      • 2 Years Ago
      Love the message
      roryn44
      • 2 Years Ago
      Who ever produced this definitely copied "mans last stand" Dodge Charger commercial.. sounds the exact same and everything..
      PiCASSO
      • 2 Years Ago
      Well done... now bring this over along with the SS.
        Tone
        • 2 Years Ago
        @PiCASSO
        What? Bringing this over with the SS would be like bringing the Holden Monaro over with the Pontiac GTO.
          jtav2002
          • 2 Years Ago
          @Tone
          Perhaps he means a higher performance version of the SS.
          • 2 Years Ago
          @Tone
          [blocked]
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