India's Hero Motorcorp has taken a 49.2-percent stake in Erik Buell Racing at cost of $25 million; $15 million of that is in immediate investment, the remaining $10 million to come over the next nine months. The two companies formalized a partnership in February last year, when Hero sponsored EBR's two bikes in the AMA Pro Racing series and Buell sent engineers to India to help Hero develop new products.

Things have apparently worked out, the equity stake representing Hero's faith in its partner. Until 2010, Hero was the Indian JV partner of Honda; it was known as Hero Honda and was the leader in the Indian market. But when the Japanese company divested its share after 27 years together, Hero needed to find a partner that could help it maintain its tech edge. Now that it can call its own shots it is also able to export its products, something it couldn't do when it was with Honda, and it will want offerings that can compete globally.

The investment keeps Buell in charge of his company, leaves the company headquartered in East Troy, Wisconsin, and allows EBR to continue to develop its 1190 RS road racing superbike and expand its line-up.


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    • 1 Second Ago
  • 12 Comments
      SpikedLemon
      • 1 Year Ago
      Did EBR develop that engine or was it entirely Rotax (Magna)?
        phishbowl24
        • 1 Year Ago
        @SpikedLemon
        The engines were developed by rotax, but the chassis and all of the other working bits, were developed in East Troy, WI.
          Scott
          • 1 Year Ago
          @phishbowl24
          My understanding is that while the original 1125 cc engine was developed by Rotax, EBR did the work converting it to 1190 cc and they now own the rights and will manufacture and continue to develop the 1190 cc engine in East Troy for future models.
      Ryan Schneider
      • 1 Year Ago
      I saw the EBR bikes testing at JenningsGP last year prior to the Daytona 200. Real friendly crew and Erik Buell is an innovator that is finally free to realize his vision now that he is free of HD's influence. Here's hoping this injection of funding can help their AMA team become more competitive and finally release a viable sportbike product for the consumer market....
      IOMTT
      • 1 Year Ago
      I will be waiting for some new product from EBR. Hopefully some more affordable bikes will be on the way. The 1190 RS is a work of art though. Go get em' !
      Hazdaz
      • 1 Year Ago
      That's just down right pathetic. Don't get me wrong, I can't blame Erik for doing what he is doing, after getting so screwed over by HD, but its pathetic that one of the few American sport bike makers is essentially being sold (not 100% yet) to India. Sad that some American investors couldn't be found to keep the company a hometown team.
      icemilkcoffee
      • 1 Year Ago
      Good. It is time to bring back the Buell street bikes.
      tool0117
      • 1 Year Ago
      very cool, might we get one of these bikes on US shores?
      Jamie Houk
      • 1 Year Ago
      Yes you buy buy EBR bike here as long as you have very , very deep pockets.
      Richdad
      • 1 Year Ago
      GOod news HERO is saved by EBR they were literally on edge of destruction due to fierce competition especially from BAJAJ AUTO. Heck those HERO guys were just bicycle manufacturers its was their tie with Honda that bought them into power.
      Richdad
      • 1 Year Ago
      GOod news HERO is saved by EBR they were litreally on edge of destruction and ending tie up with Honda due to fierce competition espically from BAJAJ AUTO. Heck those HERO guys were just bicycle manufacuters its was their tie with Honda that bought them into power.