2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V front 3/4 view

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V rear 3/4 view

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V front 3/4 view

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V rear 3/4 view

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V side view

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V front view

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V rear view

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V headlight

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V grille

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V logo

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V fog light

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V wheel

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V wheel

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V wheel detail

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V badge

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V taillight

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V logo

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V badge

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V badge

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V engine

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V engine

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V engine

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V engine detail

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V engine detail

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V interior

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V interior

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V interior

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V front seats

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V front seats

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V steering wheel

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V steering wheel controls

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V steering wheel controls

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V gauges

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V gauges

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V fuel economy display

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V instrument panel

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V power button

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V parking button

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V gear selector

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V gear selector

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V navigation system

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V satellite radio display

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V radio display

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V navigation system menu

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V information display

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V climate controls

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V drive mode display

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V rear seats

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V rear cargo area

2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V rear cargo area

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."

The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.

Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    Share This Photo X